Brand Your Business

Brand Your Business Online Marketing Advies: Strategie & Branding, Analytics, Zoekmachine Marketing (SEO, SEA), Affiliate, Social Media, Display Advertising, Retargeting, en meer!

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving mig...
26/03/2015

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That's because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who's responsible for them.
https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html

Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?

Advance bidding – which implies bidding that happens prior to the clearing process run in the ad server – provides publi...
23/03/2015

Advance bidding – which implies bidding that happens prior to the clearing process run in the ad server – provides publishers a means of ensuring each impression is seen by multiple buyers, and ultimately sold to the highest bidder. http://www.mediapost.com/publications/article/245046/solving-the-programmatic-puzzle-with-advance-biddi.html

If publishers are ever going to get their fair share of the growing programmatic market, they need to find a way to give multiple buyers equal access to their inventory in order to create true competition for each and every impression, maximizing the price paid. Wait a minute - isn't that what an RT…

"By opening up an ad exchange to run ads on others' sites, Facebook would be adding another weapon in its fight to usurp...
09/03/2015

"By opening up an ad exchange to run ads on others' sites, Facebook would be adding another weapon in its fight to usurp Google as the dominant ad-tech provider. Google's ad-tech arsenal includes an ad exchange, a DSP, an ad server and a mobile ad network, and soon enough so will Facebook's".

http://adage.com/article/digital/facebook-open-ad-exchange-powered-liverail/297467/

Facebook is building an ad exchange that would automate the sale of other publishers' ads and be powered by LiveRail, a company it acquired in 2014.

When creating and sharing social content, keep this line top of mind; "If the content's good we'll see if it trends orga...
09/02/2015

When creating and sharing social content, keep this line top of mind; "If the content's good we'll see if it trends organically, if it's bad we'll pay to get views or exposure" http://www.marketingmagazine.co.uk/article/1332270

Branded social media content is becoming 'wallpaper', People are developing blindness to branded content on social media, with just 20% of posts generating any kind of emotional reaction. | Marketing Magazine

Interesting read: 3 resolutions for marketers as they implement programmatic in 2015: "Measure what matters, be relentle...
09/02/2015

Interesting read: 3 resolutions for marketers as they implement programmatic in 2015: "Measure what matters, be relentless about inventory quality and make mobile & video a priority" http://bit.ly/1K63Iyh

Bob Arnold, a digital marketer who has worked at Procter and Gamble, Kellogg, and now Google, shares three resolutions for brands as they implement programmatic buying in 2015: measure what matters, be relentless about inventory quality, and prioritize mobile and video.

Publisher Ad Impression Fraud Explained - Using the right ad fraud detection tools such as comScore, DoubleVerify, Goog...
31/12/2014

Publisher Ad Impression Fraud Explained -
Using the right ad fraud detection tools such as comScore, DoubleVerify, Google Active View, Integral Ad Science & Alenty
can prevent waste of your ad spend.
https://www.youtube.com/watch?v=AdRZGyYmFOM&feature=youtu.be

Forensiq, the leading provider of ad fraud detection and prevention services, can show you how botnets impact on advertisers media spend budgets.

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