USP Marketing Consultancy

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Join our online webinar on key trends in the installation market!Explore essential industry topics, including turnover a...
25/10/2023

Join our online webinar on key trends in the installation market!
Explore essential industry topics, including turnover and order book development, buying behaviour, sustainability, digitalization, and the labour shortage, in our upcoming webinar.

Join Dirk Hoogenboom from USP Marketing Consultancy as he presents valuable insights on the evolving trends within the installation sector. Don't miss out on this opportunity!

📅 November 10, 2023
⏰ 10:00 AM, CEST
🌐 Microsoft Teams
📢 Secure your spot now! [https://shorturl.at/epC23]

The latest European Mechanical Installation Monitor is now available, focusing on the world of installation services.⚙️ ...
25/10/2023

The latest European Mechanical Installation Monitor is now available, focusing on the world of installation services.

⚙️ Efficiency onsite is a top priority: European installers are setting their sights on seamless onsite operations. This presents an opportunity for manufacturers to position themselves as reliable partners.

🔧 Onsite excellence: The report uncovers European installers' strong inclination towards manufacturers' services that enhance efficiency and simplify tasks. Notably, manufacturer-provided engineering support and real-time installation assistance are in high demand.

🛠️ Offsite advancements: In the realm of offsite activities, installers are keenly interested in in-person installation trainings and convenient tools/apps for checking product availability at wholesalers.
If you're eager to explore this subject further, feel free to reach out for in-depth consultations.

The rapid advancements in technology, including areas like , , and , are significantly shaping the landscape of elect...
25/10/2023

The rapid advancements in technology, including areas like , , and , are significantly shaping the landscape of electrical installation. To keep pace with these changes, it's critical for installers to stay ahead of the curve by participating in various training courses.

Now, the big question is, what kind of training do they actually prefer, and when do they usually go for it?

In the latest European Electrical Installation Monitor by USP, they reached out to European electricians to find out their top training needs. Here's what they're really interested in:

➡ Getting the latest insights on new products and innovations

➡ Staying updated on the most recent laws and regulations

➡ Delving into the world of energy efficiency and sustainability

Why is media orientation crucial for European painters? 💡As the industry embraces digital transformation, painters are s...
25/10/2023

Why is media orientation crucial for European painters? 💡

As the industry embraces digital transformation, painters are slowly becoming more digitally oriented. With the rise of Generation X and Y in decision-making roles, their digital behavior will influence the usage of all media/information sources. But don't underestimate the power of traditional media and collecting information at the purchase point. It remains a vital source for painters, old and young!

Are you leveraging media orientation effectively? 💪

🌱 EPDs are unknown to most architects, but valued by those who are familiar with the concept.Given the increased focus o...
25/10/2023

🌱 EPDs are unknown to most architects, but valued by those who are familiar with the concept.

Given the increased focus on sustainability, a multitude of sustainability and circularity concepts, terms, and certifications have popped up in the construction sector. But not everyone is familiar with them, as is shown by the latest results of the European Architectural Barometer.

The term EPD (Environmental Product Declaration), for instance, is only known to 42% of European architects. A large majority of the architects that know about EPD do believe it can add value by increasing the circularity of their projects, however.

Feel free to contact us for an overview of architects’ familiarity with sustainability and circularity concepts like EPDs, C2C, material passports, urban mining, and many more in eight European countries. 🏗️🌍

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