03/12/2014
Concept & logo design for psychiatric institution where they work with the help of animals, mainly dogs. (More info below)
The idea for this logo design:
I wanted to create something that looks clean and airy, yet serious and meaningful.
Everything starts with (self)love and love to oneself is the start to solve any (mental) problem or issue. The 2 hearts together are forming the dogs nose, it's most important sense organ.
The nose is recognizable and also the first thing that a dog uses to make contact. Obviously, this is a significant aspect of the treatment / therapy method with animals.
In this logo, the dog invites you in a very open and friendly way to connect with love.
More info about the center:
It's a center with separate houses in the middle of nature in Germany, where people with psychological problems, mental illnesses or people who need a break from their everyday life and want to experience more about themselves, come and stay for a couple of weeks.
They get a dog as their companion (or bring their own). The dogs are rescue dogs which have had tough lives and need someone to fix them up. So by fixing up the dogs, people learn something about themselves and the dogs heal them with their bare presence. So after a couple of weeks, dogs are rehabilitated, people are healed and all is good. People can even adopt their therapist afterwards!
