JustPremium

28/03/2022

JustPremium is now GumGum.

We’re thrilled to announce the official integration of JustPremium to the GumGum family! Today signals the next phase in our mission to shape the future of the digital advertising industry.

Learn more about this powerful integration here:
https://bit.ly/3LcGjA0

11/02/2022

Client Service Manager opening, Belgium

The Client Service Manager ensures that all aspects of campaigns are performing above client expectations while updating, educating and building relationships with advertising users. Ideally you’ll have knowledge of programmatic display advertising, media planning and campaign strategies.

If this sounds exciting to you and you would like to become part of our creative, inquisitive and energetic team, then click on the link below:

https://lnkd.in/gtsWiVpa

For a full list of our open positions, please check: justpremium.com/careers

07/02/2022

No more !

How advertising is the future as we enter into a world. A recent survey by GumGum finds that 49% of marketers are looking to use contextual advertising to replace cookies in their efforts.

“This study proves that while many advertisers are aware of contextual capabilities to address the cookieless-future, there is still a great deal of education needed around contextual of the past, technology based on keywords, and the next generation of contextual, which can fully understand all the signals in digital environments”, states GumGum.

For more on the future of digital advertising, click the link below:
https://lnkd.in/gdfsVYnN

GumGum , a global media and technology leader, specialising in contextual intelligence, has published the results of a survey that found 49 per cent of brand marketers are looking to use contextual advertising to replace cookies in their marketing efforts. The study, sponsored in partnership with Br...

25/01/2022

We are

Our team is growing and we’re currently looking to hire new talented professionals. Do you want to be part of a diverse team within the digital advertising market? Then join one of the most dynamic ad-tech scale-ups in the world!

Current opportunities within our HR department:

-Director, People and Culture, EMEA: https://lnkd.in/gv6EWFf7

-Senior Talent Acquisition Partner: https://lnkd.in/gdG5r2wj

-Employee Experience Associate, EMEA (HR): https://lnkd.in/gjQ7VCCp

For a full list of our open positions, please check justpremium.com/careers

30/12/2021

As we head into 2022, Eric Visser shared his predictions for next year with Mediashotz, not only around the consolidation of the industry but also around the focus we will see on attention. “...There will be a continued rise of Attention based buying and reporting. In turn, Attention based metrics will be established in mainland Europe.”

Eric believes that this renewed focus on attention will lead to a return to the classic Attention, Interest, Desire and Action model for advertisers. He believes a clear measurement system for attention will allow for clearer and more effective ad measurement within our industry.

Read on here:

In the second part of our look through the digital crystal ball for adtech in 2022, we've garnered more leading insights from across the adtech spectrum.

17/12/2021

GumGum - the leading platform for contextual technology that acquired JustPremium earlier this year, has announced the acquisition of Australian- based attention and optimization platform PLAYGROUND XYZ.

In a future without personal data or the cookie, we believe that digital advertising will come down to The Mindset Matrix - Creative, Context, and Consumer Attention. Each of these is independently important, but when the three are in lockstep advertisers will be able to understand and optimise the effectiveness of their campaigns better than ever before.

We’re extremely excited to welcome Playground xyz to the GumGum Family! To learn more about what this means for the future of advertising, click here: https://lnkd.in/dHnHGjhg

13/12/2021

We are a Creative Project Manager for our Design Team in The Netherlands!
If you are proud of your creative-forward thinking and are an expert in coordinating teams and managing projects do not hesitate to pursue the opportunity to be part of our dynamic, fast-growing organisation!
Interested to learn more? Check out the role in the link below!
https://justpremiumhr.bamboohr.com/jobs/view.php?id=212

24/11/2021

As privacy continues to dominate, we see the growing need for brands to place contextual intelligence at the core of their digital advertising strategies. We had a great time at the OWM Summit, where we discussed the future of advertising and the strong need for quality creative ad experiences, fuelled by sophisticated contextual technology. Off to d3con - meet us there!

23/11/2021

Looking forward to being together again and celebrating OWM Anniversary in Berlin as well as to be joining some exciting discussions on the future of digital advertising and programmatic at d3con Advertisers Day. If you would like to meet us there, send us a message!

18/11/2021

We’re excited to be joining the Effie Awards Europe and be part of the thoughtful dialogue on driving marketing effectiveness and the brand’s success. See you there!

29/10/2021

Happy Halloween from our spookily creative design team! Presenting the JustPremium Designer's Toolbox 🎃 🧟 👻 🧡 🕷 🍬 🏚

25/10/2021

How to drive ad success in the attention economy? It’s true that high-impact media formats can increase attention and brand recall, but how do we take this to the next level? And what does that look like?

Join top industry leaders Ben Plomion, GumGum's CGO, Harmen Tjaarda SVP Strategic Development and Customer Success at JustPremium, A GumGum Company, Michael Follett Managing Director at Lumen Technologies and Joanne Leong VP Director Global Media Partnership at dentsu international on November 2nd at 11AM ET for MMA Global's webinar "Why Context + Creative is King in the Age of Attention".