Drukkerij Vegron BV

25/08/2020

The fetishism of vanity metrics must stop now

Advertisers and agencies must reappraise the value of legacy media and stop relying on ‘clicks’, ‘likes’ and ‘shares’ if they’re to win and cultivate quality attention.
https://www.printpower.eu/experts/janice-denegri/

12/08/2020

Go beyond the screen to reframe your brand experience

The world has changed, and everyone’s online. And while it may at first seem counterintuitive, this could be the best time for brands to send their customers something “physically irresistible” says James Middlehurst, Managing Partner MBA (UK). After all, in an increasingly virtual world, having something that we can touch, smell, see and experience, feels almost magical.

This could be the best time for brands to send their customers something “physically irresistible”. After all, in an increasingly virtual world, having something that we can touch, smell, see and experience, feels almost magical. Direct mail should be part of any progressive marketer’s plans.

06/08/2020

Do touch!

It’s a stat that makes you want to pinch yourself: 40 percent of our brain is continuously preoccupied with haptics. The psychological importance of our sense of touch explains why print continues to be effective even in our digital age.
https://tinyurl.com/y5rghhm8
Words by: Print Power

Thanks to their haptics, print media endow print ads with greater credibility. Multi-sensory marketing uses print as an effective advertising channel.

16/07/2020

70% of people in the UK said they ‘don’t trust’ a lot of what they see on social platforms, including posts from brands.

Advertising and social media face fresh trust issues amid global crisis.

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be remedied?

02/07/2020

Marketers need print..however unsexy print media may seem to an army of youthful media planners focused on closing out the quarter, the evidence is clear. If you want to sell products and build brands, print media works. Its effectiveness can be measured over years, not just seconds.

It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.

02/07/2020

Moet Hennessy’s Global Branding and Media Director Véronique Louise talks to Print Power and The Drum about why print is the perfect premium channel for luxury brands… (source Print Power)

Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage...

28/05/2020

Two global reports have recently surfaced indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be remedied?
https://tinyurl.com/yaoqu3x3

19/05/2020

Why Catalogs Are Making a Comeback
Results showed that “ + catalog” group experienced a 15% lift in and a 27% lift in inquiries, compared to “ -only” group.

What’s behind the print renaissance in the age of digital marketing?

16/03/2020

New York Times best-selling author and branding guru Martin Lindstrom talks about the sensorial opportunities top brands are missing out on – and how you can benefit. Watch https://tinyurl.com/ruqagb6

18/02/2020

How print became the definition of luxury in the digital age.

For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated. We investigate why print media remains a sought-after commodity in a sector that sets the standard for taste and style…