undertheinfluence.nl

06/02/2026

12/03/2025

📢 Calling all beauty influencers & UGC creators in France & Germany! 🇫🇷🇩🇪

We're looking for talented influencers and UGC creators who are passionate about skincare to collaborate on an exciting opportunity with an incredible skincare brand! ✨

If you love creating engaging beauty content and have an audience in France or Germany, we'd love to hear from you! 💌

Drop a comment below or DM us for details! Let’s create something amazing together. 💕

30/01/2025

We learned the most hilarious Dracula fact today, and everyone needs to hear it! 🤣

Did you know that in 1901, Dracula was translated into Icelandic? For over 110 years, Icelandic people read and enjoyed it. “Hey Bjorn, have you read Dracula?” “Yeah! Love it!” Nothing to see here, right? 𝗪𝗥𝗢𝗡𝗚! 😮

In 2014, a Dutch author and historian named Hans de Roos noticed something peculiar between the English and Icelandic versions. So, he translated it back—and guess what? 𝗡𝗢𝗧 𝗧𝗛𝗘 𝗦𝗔𝗠𝗘 𝗕𝗢𝗢𝗞. 🙅‍♀️

From 1901 until 2014, Icelandic people had unknowingly been reading what is believed to be a version of , written (or at the very least heavily altered) by the translator. Other theories suggest the translator mixed Icelandic sagas with an early, rejected draft of the novel. 📚

Either way, de Roos writes that the Icelandic version is “edgier, punchier, and more to the point,” with characters and storylines that stray from the original. 🧛‍♂️

This makes us wonder: just how long fans have been writing fiction about their favorite characters? Clearly, it’s not a modern phenomenon. While we associate with online communities today, history shows that humans have always rewritten stories to fit their own ideas—sometimes to the point those rewrites become accepted as fact. ✍️

If you’re curious, the English translation of the Icelandic Dracula is now available, thanks to de Roos. The reviews? Absolutely hilarious. I highly recommend checking out the differences between the two versions. 🔎

If you’d like to learn more about what a or can do to help your business navigate online fandoms, just send a DM!

21/01/2025

A friend of mine just shared the simplest, greatest hack for sending people out to shoot with an iPhone. Yes, it involves transparent tape.

🤯 I was talking to her about spending time editing videos from others when she mentioned that anytime she sends someone out to an event—especially someone who may not be as experienced when it comes to filming things—she has them put a piece of tape on their screen. She tells them to keep the subject where that tape is.

This is a great hack for whenever a company sends employees, who may not have a lot of experience, to a conference.

It certainly makes the editing process a lot easier in the end when the camera isn't accidentally wandering off during a speech. (Of course, there are times we want the camera to wander around on purpose.)

Do you have a tip? I’m collecting them!

09/01/2025

Ready to get your business noticed?

At Under the Influence, we know that is more than just ads—it’s about creating authentic connections, building your community, and turning followers into fans.

With over a decade of experience, our founder, Amber, has managed social media strategies for everyone from small, independently-owned restaurants to globally recognized giants like WWE and Apple. Whether B2B or B2C, we tailor strategies to fit your unique voice and goals.

This month, we’re excited to share that we have room for 1-2 new clients! If your business is ready to turn followers into loyal customers, now’s the perfect time to join the Under the Influence family.

28/11/2024

✨ Calling all creators! ✨

Are you a foodie creating mouthwatering content in The Hague, Amsterdam, Rotterdam, or Utrecht? 🍴

Or perhaps you’re a health, wellness, or beauty creator inspiring audiences across the Netherlands, Germany, Belgium, Luxembourg, or France? 💄🧘🏼‍♀️

We’re looking for passionate, creative influencers to collaborate with some incredible brands. 🎥💡

Drop a comment below or tag your favorite content creator! Let’s connect to create something magical together. 🌟

27/11/2024

🤔 Which hashtags have you been following on Instagram?

Well, here’s the scoop: Instagram is removing the ability to follow hashtags starting this December. This change means brands need to rethink their social SEO strategies.

👉 Hashtags are becoming less about mass exposure and more about strategic relevance. To stay ahead, brands should:
✔️ Focus on quality over quantity—choose hashtags your target audience actively searches for.
✔️ Avoid generic or oversaturated tags that don’t add real value.
✔️ Consider exploring other tools, like trending keywords and in-app search optimization.

Hashtags may not be everything anymore, but they’re still a key part of the conversation. It’s time to refine and strategize! 💡

How will you adjust your approach to hashtag use?

15/11/2024

Making this video for Mad'Ras Hague was one of the most fun, rewarding experiences!

We didn't expect to see so much emotion from nearby businesses, and we were delighted to experience the positive impact Mad'Ras has made in their very own neighborhood.

Congratulations on one year! Here's to many more! 🎉

04/11/2024

We spent the day working in ! 🇧🇪

Of course, we had a little 🍟 snack, but the highlight of the trip was seeing Niall Ashley’s set at Le Botanique!

Niall is a multifaceted artist who blends digital artistry with their live music performances through the use of technology.

On stage, Niall wore MANUS gloves along with an Xsens suit which allowed them to pilot their digital avatar in real time. The fusion of the virtual and physical worlds added an extra layer of interest to what was already a great set.

Catch them if they ever play near you! 💛

15/10/2024

What happens when you hire a social media manager?

We all have some idea of what a social media manager does, but have you ever thought about how hiring one for your organization might impact you? Yes, you.

😌 You stress less.

Social media is inherently stressful. It requires round-the-clock availability, and a potential crisis (or incredible opportunity) can arise at any moment for brands. Being ‘on’ all the time and making sure that happy customers are rewarded—and that unhappy customers turn into happy ones—is a full-time job. You already have one of those.

Let a social media manager ease that mental burden so you can focus on what’s important for you.

⏳ You get your time back!

We mentioned earlier that social media is a 24-7 gig, but did you factor in how much time it may be taking up in your schedule? Or, how much time it should be taking up in your schedule? Social media is our bread and butter, so we know that urgent posts, brand-risk emergencies, and can’t-miss trends can arise at any moment.

Don’t worry about staring at your phone during your kid’s late-evening football match. Have a professional free up that time for you. Don’t even get us started on how much time planning, crafting copy, and generating visuals for each post can be. That’s not even counting influencer partnerships or engagement. Those hours add up fast.

🎉 You enjoy your job more!

Unless social media is your full-time job, it’s safe to assume that you have plenty of other stuff on your plate. Without having to worry about missing out on the reach social media can bring, staying on top of trends, or learning how to make the perfect post, you’re free to do what you do best.

Many businesses hire accountants to handle the ins and outs of finances. Why wouldn’t you hire an expert to help you market your brand?

You can give your most important work your full attention without having to juggle the additional tasks that social media management inevitably brings.

There you have it.
Less stress.
More time.
Increased satisfaction.

Plus more interest, leads, and sales. What more could you want?

09/10/2024

We’re more than just social media experts! See How we transformed our client’s business in September!

In just one month, we’ve revamped our client’s presence both online and offline with impressive results:

🎯 Designed eye-catching printed posters and signage for their restaurant, making an impact from the streets to their doorstep.

✨ Organized 5 influencer reviews, driving traffic and increasing engagement with their brand.

📈 Revamped their Google and overall online presence with standout results in September:

🍽️ 80 menu views (a 627% increase over last month!)
🔍 7,400 searches (+38%)
📍 240 requests for directions (+31%)
🌐 139 website visits from their Google profile (+59%)
👀 9,782 Google profile views (+36%)

And we’re just getting started! We recently took over from a competing agency and have already shown the value we bring to the table. With a new website in the works, we’re excited to see these numbers rise even higher!

👉 Ready to take your business to the next level? Let’s talk about how we can help your brand! DM us today to learn more about our marketing services and get started.

18/09/2024

How can you go viral on social media? 🤔

I’m a freelance social media manager with over a decade of experience. Come on a walk with me as I revisit my personal account’s most successful posts, and what made them go .