CML Consulting

09/07/2025

The summer slowdown is the perfect time for comms strategy research.

Hopefully, you will be taking time off this summer. From Summer Fridays to long drives, you'll have the space to let your mind wander. It's the perfect time to ask big questions.

You don't have that get-it-done urgency shortchanging complex thoughts or forcing immediate action. You can mull ideas over. Make connections at your own pace. Ask deeper questions. Run mini-experiments to get insight into what works.

We'd love to hear what's caught your attention. Or where you're stuck: CMLC has DIYs to fuel your summer thought bonfires.

Our summer wandering is through narrative research, frame analysis, and polyvocal strategy, and we are excited to share some of what we're learning in the coming weeks.

17/12/2024

Looking for the perfect gift for the purpose-driven communicators in your life? CMLC’s insights-packed research is just what they need to spark their creativity and sharpen their content strategy. For your…

…Executive Team: a measurement and goal-setting strategy session to plot a clear path to impactful communication in 2025.

…Head of Communication or Marketing: a brand audit, competitive/peer landscape, and a sounding board for 2025 planning.

…Volunteer Coordinator and Community Manager: reusable, researcher-designed surveys and qualboards tailored to different types of volunteers and stages of participation. Make recruitment and retention easier!

…Head of Strategy: stakeholder mapping and a data-driven approach to finding the partnerships and opportunities to change narratives.

…PR team: a media survey to help land sector-leading headlines.

…social media team: a competitive, cross-channel audit and in-depth audience profiles to get strategic and unignorably relevant.

…new hires: a landscape analysis outlining the major topics, players, and issues within your mission area. Your new team members can bring in data-driven ideas and perspectives from day one.

…video and social content producers: message testing and a measurement framework, so you can put your strongest ideas forward and iterate together!

…whole team: a listening tour and tailored-to-their-role training on communicating the mission.

… and your donors: new, data-driven impact stories drawn from your new measurement framework.

We’d be honored if you’d consider working with CMLC in 2025 to share your purpose-driven vision with the world. This “gift guide” includes great first steps to incorporating research into your communication work.

Don’t miss your chance start 2025 strong- schedule a time that works for you at https://calendly.com/christinalafleur-consulting/intro-coffee-chat, DM, or email christinalafleur.consulting[at]gmail.com.

Happy holidays!

03/12/2024

Purpose-driven communicators, marketers, and strategists:

What would you do if your client said they wanted to lead the “sustainability” conversation? Or the “impact” conversation?

You have to show them what they’re up against, right?

A client once asked for help leading the “innovation” conversation. Using Quid, we showed them a completely stuffed media landscape, dominated by a few big brands. And then we showed them how they could refine their goal- and message- to own a space within that conversation.

Tell us: have you used a researcher’s media analysis in your strategy work before? How did it shape the campaign/comms strategy?

02/12/2024

Content marketers, brand strategists, and PR pros:

The DIY research tips below can help you grab more attention with your content, generate more content ideas, and write for the long-tail and evergreen.

Try these steps on a piece of your own existing content- they can be used to reframe and upcycle too.

Can you think of a client that would love to see an in-depth research phase as part of the project scope?

28/11/2024

Purpose-driven communicators, are you changing minds?

What about your own?

A study by founder Christina La Fleur showed that communication professionals are just as likely judge messages based on their biases and become polarized...just like their audiences. New information doesn't change opinions but makes them stronger.

You aren't objective. Are your biases helping or hurting your impact?

Send a message to connect with CMLC for more research to understand how you can change minds and the world with your communication.

02/05/2024

Join us!

Good Tech Fest is a dynamic virtual gathering of tech innovators, thought leaders, and changemakers who are dedicated to leveraging technology for the greater good. Whether you are passionate about sustainability, social impact, or using technology to solve pressing global challenges, this event is designed to inspire, collaborate, and drive meaningful change.

Here are some key things you can look forward to at Good Tech Fest 2024:

1️⃣ Inspiring Speakers: Engage with industry experts, visionaries, and leaders who are at the forefront of driving positive change through technology.

2️⃣ Interactive Workshops: Participate in workshops and discussions that explore innovative solutions and best practices in tech for good.

3️⃣ Networking Opportunities: Connect with like-minded professionals, forge new partnerships, and collaborate on projects that have a lasting impact.

4️⃣ Showcase of Innovations: Discover cutting-edge technologies and initiatives that are making a difference in areas such as sustainability, social justice, healthcare, education, and more.

5️⃣ Actionable Insights: Gain actionable insights and strategies to integrate tech for good principles into your work and drive meaningful impact in your organization or community.

💥Good Tech Fest is not just an event; it's a catalyst for change and a platform to amplify the voices of those who are committed to creating a better world through technology.💥

Take a look and get yourself registered to join us today! Use the code GOODTECHFRIENDS and your ticket will be FREE! https://www.goodtechfest.com/good-tech-fest-virtual-tickets/p/good-tech-fest-virtual-regular-ticket

01/04/2024

So grateful to participate in this massive, dynamic event this week!

Looking forward to watching new hubs flourish and keep the conversation going all year long.

🌍 📢 Announcing the ChangeNOW HUBS: events to accelerate change worldwide.

Many changemakers around the globe come to ChangeNOW to feel the unique sense of unity with the international ecosystem and the tangible acceleration of local solutions that the summit provides. But thousands cannot come to Paris, and would still like to benefit from these dynamics.

To respond to this increasing demand, our founder Santiago Lefebvre announced this morning at the ChangeNOW opening ceremony the ChangeNOW HUBS. 🙌

Thanks to these licensed events, anyone will be able to create a local chapter of ChangeNOW, bringing together regional impact ecosystems to accelerate positive change in communities around the world, throughout the year.

All this will be possible with the support of ChangeNOW's tremendous experience, the tools we have developed, and the already existing community of ChangeNOW builders.

24/03/2024

Guess where CMLC will be this week?

24/03/2024

If you are a healthcare organization, we can help you track the climate change conversation, test your messages to ensure you are effective, and connect with your audiences to drive change.

is negatively affecting human health:

❗ 99% of world’s population breathes polluted air
❗ Heatwaves are killing us
❗ is impacted globally
❗ Reduced crop yields are leading to food insecurity and .

Are you a health professional who is concerned about climate change?

WHO’s “Communicating on climate change and health: Toolkit for health professionals” helps enhance your knowledge and communicate about climate change. Download link in the comment 👇

22/03/2024

Thank you Euclid Network for bringing together an amazing group of innovators and changemakers at .

CMLC is proud to be part of this global social impact community!

16/03/2024

Do you know your options for verifying green claims? Do you have a plan for adapting your communication to new requirements?

"Green", "Eco-friendly", "Sustainable". Many companies make these claims about their products and processes, but rarely is there any clear, credible or verifiable information to justify them.

The European Parliament wants to end this practice of companies making unsubstantiated green claims.

Parliament supports new rules that will make sure companies submit environmental marketing claims for verification before using them.