Beatgrid

04/08/2025

Marketers are under pressure to justify media spend, but relying on reach or views alone can create a false sense of confidence. To truly understand impact, we need to move beyond proxies and measure real people across platforms.

Recent campaigns are revealing just how powerful that shift can be.

One luxury brand, for example, invested only 3 percent of its media weight in YouTube, Netflix, Amazon, and Connected TV (CTV), yet those channels delivered a 2.03 percent lift in total reach. Another campaign showed how CTV, YouTube, and Broadcast Video on Demand (BVOD) directly influenced in-store foot traffic, proving the offline effect of digital channels.

The same luxury retailer also saw brand consideration rise by 61 percent and purchase intent by 31 percent when audiences were exposed across both TV and BVOD, all tracked at the individual level.

This kind of insight doesn’t come from estimated reach or modeled views. It comes from real exposure data tied to real outcomes.

The better we measure, the better we can build.

https://beatgrid.co/

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28/07/2025

It’s time to stop guessing.
You’ve heard it a hundred times: “This ad performed well.”
But what really worked? What drove the lift?
Beatgrid eliminates the guesswork. We track actual individual exposure and measure real outcomes.
For example, one luxury retailer saw a +2.03% incremental reach with just 3% of their media weight across YouTube, Netflix, Amazon, and CTV.
Another campaign showed that CTV, despite accounting for only 30% of media spend, drove a 61% increase in brand consideration.
Stop guessing. Start knowing.

Let’s talk → https://beatgrid.co/

24/07/2025

What happens when you take Beatgrid’s message to the streets?

Ad budgets are under pressure. Teams are overwhelmed by conflicting metrics and clarity is harder to come by than ever.

So we took some of the most common ad measurement frustrations and put them into the hands of everyday people.

Here’s what they had to say.

Because the truth isn’t in the clicks. It’s in the outcomes.

https://beatgrid.co/

(These interviews are AI-generated. But the pain points? Very real.)

22/07/2025

Numbers don’t lie.

But most ad dashboards do.

Still chasing “impressions” and “reach” as your benchmarks? Let’s change that.

At Beatgrid, we measure real exposure at the individual level, and track outcomes.

One brand saw 30% of impressions come from CTV, but it drove 52% of brand lift.

Proof over pixels.
Want real results? Let’s talk → https://beatgrid.co/

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11/07/2017

27/06/2017

Welcome to the 2017 Audio Today Report, our snapshot of the listening landscape today viewed through many different lenses – reach and audience growth, network radio, podcasting, localism and much more.

14/04/2017

We discuss the impact that screen-syncing can have on the engagement of the customer; changing the customer's perception of TV advertising through mobile.

03/03/2017

ORLANDO, FL: Procter & Gamble, the FMCG giant, is taking concrete steps to overcome fundamental issues with the 'antiquated' - and occasionally downright 'crappy' - system for buying and selling digital media.

24/02/2017

TV ad revenue in the UK totaled £5.27 billion in 2016, up 0.2% on 2015, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters. This represents the seventh consecutive year that TV advertising revenue has grown in the UK, albeit dampened by the business unce...

07/11/2016

How leading advertisers and broadcaster utilize Beatgrid for sam-day TV audience and attribution measurement, to maximize TV targeting and media ROI.

12/09/2016

We are presenting at MRMW in London on 14th of September. Join our session on our new approach to measure TV and radio exposure and campaign effectiveness in real-time.

12/09/2016

http://www.greenbookblog.org/2016/05/16/11-potentially-game-changing-companies-from-the-insight-innovation-competition-na-2016/

Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.