Heather Farris & Co.

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The Hague
Heather Farris & Co.

Heather Farris & Co. is a Pinterest education and marketing business run exclusively online. We help

15/01/2026

Looking for January trends? Look no further than me... Your Pinterest Trends friend. Here's a snapshot of what's trending overall on Pinterest in January for search and shopping trends. Be sure to take a look at the Pinterest Predicts report as well to get ahead of what could become the next big deal.

01/01/2026

2025 was a challenging year. From day 1 to 365. Looking forward to what 2026 brings us. Thank you for being part of our journey. We met so many new friends and experienced so many new places. 2026 will be more travel, more memories and more finding ourselves. Hopefully 2026 brings visits from friends and family.

18/12/2025

A real oldie…. Despite the years since this trend the truth remains, a lot of advice on the internet about marketing in general but Pinterest specifically… It just makes no sense whatsoever. 🫠😂 But I got your back. .social

29/11/2025

I hope my American community had a Happy Thanksgiving. We weren’t free Thursday so we chose today to make all of our favorites. Nate and I took the bike this morning to get all of the ingredients. Then we all chipped in cooking. Re made the cranberries all by herself. Nate made the pumpkin pie filling, chopped potatoes and carved the bird. I couldn’t find pie shells so I made pumpkin and chocolate tarts. Nat made a second trip to the store and snapped beans. Overall it was a family affair and I’m a very happy gal. Now we enjoy our coma and plan for Christmas.

25/11/2025

You asked for it. I’m finally doing it.
For the first time ever, Pin Profit Academy is on sale — 20% off your first subscription, any tier.

Whether you’re:
✔️ Starting from scratch
✔️ Tired of guessing your Pinterest strategy
✔️ Ready to grow traffic without burning out on content...

Now’s your chance.

🛒 Black Friday Pricing:
1 month – $29.60
3 months – $77.60
6 months – $177.60
12 months – $296 + free 1:1 call with me ($197 value)

And yes — we now have a private forum off Facebook so you can get support without being on Meta.

This year has been a lean year for a lot of businesses and because I care about my people I want to do the opposite of what SaaS companies are doing -- give you a discount!

Sale ends Sunday at midnight PT.
>>PINPROFITACADEMY.COM

01/11/2025

AI content has changed the internet — and not always for the better.

Pinterest feeds are clogged with mass-produced “AI slop,” fake lifestyle blogs, and copy-paste Pins from sites that exist solely to game the algorithm.

Even major creators aren’t immune.

That’s not innovation. That’s theft.

As more of this low-effort content floods the platform, authentic creators are paying the price:

Engagement drops without explanation

Quality Pins get buried under junk

Audiences start to lose trust

But last week, Pinterest quietly rolled out something that might finally tip the balance back in our favor.

👉 New AI personalization settings that let users tune their feeds — even turn automated recommendations off entirely.

For the first time in a long time, creators have a chance to stop fighting the algorithm and start collaborating with it.

When users tell Pinterest exactly what they want to see, the AI doesn’t have to guess — which means it’s less likely to mis-categorize or hide your content.

That’s a win for every creator doing real work.

Here’s what you can do right now:
1️⃣ Encourage your audience to “Tune their Home Feed.”
2️⃣ Keep creating with intent and clarity — quality now carries more weight.
3️⃣ Talk about these updates publicly. Be the creator who helps users personalize their Pinterest experience.

Pinterest isn’t replacing creators — it’s giving us tools to make discovery more human again.

And if you’re curious how I’m using AI intentionally in my own Pinterest marketing — not to replace creativity, but to support it — I’ll be sharing that too.

31/10/2025

Pinterest’s New AI Settings Might Finally Help Creators

AI content has taken over and not always in the good way.
Pinterest feeds are flooded with copycat “AI slop,” fake lifestyle blogs, and mass-produced Pins that steal attention (and sometimes actual content) from real creators.

But in the last few last weeks, Pinterest quietly gave us a small win:

New AI personalization settings that let users tune their feeds and even turn recommendations off.

Why this matters:
-When audiences control what they see, Pinterest no longer has to guess who to show our content to.
-It stops lumping genuine creators in with spammy, auto-generated content.
-It means our work can actually reach the people who want it.

Here’s how to make it work for you:
✅ Teach your followers how to “Tune their home feed.”
✅ Create content with clear intent — quality and clarity are your best SEO.
✅ Talk openly about these updates. Be the creator who helps people navigate the changes.

This shift doesn’t clean up Pinterest but it might give us a fighting chance against the slop farmers.

We don’t have to fight AI.

We can shape it by guiding our audiences and focusing on value.

20/10/2025

Exciting News!! My friend Gillian Perkins and I are hosting the virtual conference, Start, Scale, Succeed for the SECOND year in a row (because round 1 was SUCH a hit! 🔥). It’s happening October 21-23 and we’d LOVE for you to join.

Join us and 15+ top experts for a FREE 3-day event filled with live sessions on scaling your business.

Best of all, the conference is completely free to attend! 🙌🙌🙌

🎟️ Register here(affiliate link): gillianperkins.com/sss-heather

I’ll be speaking on day 2 of the event on October 22nd, sharing about how to repurpose social media content to Pinterest. It’s going to be so good -- packed with practical advice and actionable insights for how to create great content and give it a new life on Pinterest and I’d love for you to be there for it.

Let’s connect during the breakout sessions—hope to see you there! 😊

29/08/2025

You’ve got questions? Good news: Experts from our Pinterest Educator Program are ready to answer them, live! This is your chance to learn how to grow, succeed and monetize on Pinterest in 2025, directly from creators who've done it themselves (that's me!)

This is a virtual, live Q&A that will take place on:
Date: September 9th, 2025
Time: 11 AM PT / 2 PM ET
Duration: 60 minutes

>> https://heatherfarris.com/pinterestlive

15/07/2025

What if you could learn to write better content (faster), automate your client workflows, and 3x your income in just 7 days?
👀 That’s exactly what you’ll discover at the AI Business Jumpstart Summit.
I’m teaming up with over 20 smart marketers, strategists, and entrepreneurs who are actually using AI to grow their businesses (not just talking about it).
💻 Totally virtual
📅 July 14–22
✅ No tech skills needed
🎟️ Grab your free pass (affiliate link): https://aibusinessjumpstart.com/registration?am_id=heather6415

15/07/2025

No fluff. No overwhelm. No endless to-do lists. ❌

Just bite-sized, over-the-shoulder trainings — each focused on one powerful thing you can put into action right away. 📈

The One Thing Summit is totally FREE and happening July 22–24 — and it's your shortcut to easier, more effective marketing.

Here’s what each day has in store:

DAY 1 👀 Get Seen: Visibility & Discovery Strategies
Ready to stop being the internet’s best-kept secret? Day 1 is all about visibility. You’ll learn simple, powerful ways to get in front of more of the right people — without burning out or selling your soul.

DAY 2 🧲 Say It Right: Messaging, Mindset & Magnetic Content
What you say matters — and today, we’re dialing it in. These sessions are packed with tools to help you craft your voice, nail your message, and create content with confidence and consistency.

DAY 3 💰 Make Sales: Conversions, Strategy and Selling (Without the Ick)
It’s time to make marketing work. From high-converting copy to simple sales systems, Day 3 will deliver simple, high-impact ways to guide your audience from “just looking” to “I’m in!”

Each session is straight-to-the-point and no fluff, perfect for busy small business owners who want to make big progress, one thing at a time.

🎟️ Grab your free ticket (this is my affiliate link): https://hfarris--laurentilden.thrivecart.com/the-one-thing-all-access-pass/

I’ll see you there! ⚡️

Adres

The Hague

Website

https://www.heatherfarris.com/

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