Fairyfox Digital

Fairyfox Digital Helping established personal brands, coaches and creatives 2x your traffic with powerful Pinterest marketing and simple content creation.

Let's team up to turn your old content into high impact client attraction pieces across platforms! Hi, I'm Isabel, the owner of Fairyfox Digital. Originally from Singapore, based in Adelaide, I took tbe plunge and changed careers in my 30s from life sciences to digital marketing. I bring an analytical mindset with a dash of creativity in all of my client work. It's resulted in my proven track reco

rd of boosting social media growth as well as executing engaging content strategies that resonate with people. With 4+ years of experience in social media management across all platforms - Facebook, Instagram, Twitter, LinkedIn and TikTok, I've decided to niche down into my zone of genius. That's content creation, copywriting, content repurposing and Instagram and Pinterest marketing. My business journey has been a fun one; I've had the opportunity to connect and work with people from all over the world. I've repurposed videos for handstand coaches in the UK, managed Pinterest accounts for a lifestyle brand in Portugal as well as a Sydney artist, and my first gig was social media management for a festival fashion label in Adelaide. If you're looking for your next digital marketing expert, don't be shy! Reach out and I'll be happy to chat x

11/06/2026

Is AI really able to repurpose strategically?

I kept seeing this ad promoting an AI tool that studies your website and creates 30-days of content for your brand.

So I tried it.

The visuals? It nailed my brand colours and the AI photo of me? I wasn't Lucy Liu with weird eyes, so 5 out of 5.

Copy? It sounds fine, but it could also have been from anyone else.

Strategy? None of the captions or visuals made me want to do anything.

(and that's what we need to pay attention to as business owners)

Pretty content that doesn't drive action... is just expensive wallpaper 👀

Drop a comment with an AI repurposing tool you're curious about. I might just try it next and share my thoughts! 🦊

(and make sure you follow so you don't miss the next breakdown!)

Repurposing without strategy is just repackaged noise.You can turn one email into 15 posts and still have nothing to sho...
09/06/2026

Repurposing without strategy is just repackaged noise.

You can turn one email into 15 posts and still have nothing to show for it, if none of those pieces have a job to do.

Strategic repurposing means every piece of content has a destination. An action it's nudging your audience towards. A place it lives in the bigger picture of your business.

That's the difference between content that looks busy and content that actually builds something.

If you want to see how I built that system for Naomi (and how I do it for every client), I'm teaching the whole framework inside my Claude Repurposing Ecosystem Workshop for AUD$29.

DM or comment CLAUDEWORKSHOP to save your spot 🦊

08/06/2026

You spend an hour recording a brilliant Youtube video that generates leads...

Then ask Claude to “repurpose this for Instagram” and end up with content that sounds like it was written by someone who has never met their audience.

The problem isn't Claude.

It's because most AI repurposing workflows are missing the context that actually matters:

✅ who you're trying to attract AND repel more of

✅ what your business goals are, so it's mapped into your content

✅ why you're the go-to in your industry

Without that, your repurposed content comes out sounding generic, making you blend in with everyone else.

That's why I built a Claude-powered repurposing system that helps my clients turn one video or podcast into 7+ strategic content pieces that actually sound like them.

(One client grew her reach by 61% and revenue by 77% over a year from her repurposed content!)

In my workshop, I'll be breaking down the top 3 Authority Leaking gaps in repurposed content that repel high paying leads... plus give you a sneak peek into my Claude-powered repurposing workflow.

📍 Tues 16 June

💸 $29 AUD

⏰ 10am - 11am, online (Adelaide time)

If Youtube is your biggest source of leads, but your repurposed content gets ten likes and one's from your mum...

💬 Comment WORKSHOP and I'll send you the details!

07/06/2026

⬇️ This is the REAL problem your repurposed content isn't attracting more dream-fit clients 👀

If your Youtube videos are attracting leads, but get two likes when you clip it for social media...
..you're asking a tool to do a strategist's job without giving it any of the context it actually needs.

Who your target audience is

What your business offers

Why you're different from that other consultant with half your experience

(I could go on)

There are three Authority Leaking gaps that I see most biz baddies make when they use AI for repurposing...

That's why I'm running a Content Repurposing Workshop to show you how to plug these gaps, and turn one idea into 7+ strategic content pieces that attracts ready-to-buy clients.

It's the exact system I build for my multi 6-figure clients that 3x their reach + grew revenue to 77%.

💬 Comment "CLAUDEWORKSHOP" to snag your limited spot!

Your repurposed content might be leaking authority without you knowing 👀If you're attracting leads who "need to think ab...
04/06/2026

Your repurposed content might be leaking authority without you knowing 👀

If you're attracting leads who "need to think about it", instead of clients who are ready to buy...
..it might be because your repurposed content isn't conveying the full impact your work has on clients' lives.

And that's why high paying leads are scrolling right past and not finding you 😬

That's why I created my Content Repurposing Ecosystem workshop. I show you how I use Claude to turn one piece of longform content into 7+ strategic posts that position you as the go-to in your industry.

(and not "just another face" on the feed)

This is the same system my multi 6-figure clients use to 3x their reach and grow revenue by 77% in a year 🦊

Comment CLAUDEWORKSHOP and I'll send you the details!

Repurposing your podcast shouldn't look like this.Plan and record podcast episode ✅Edit audio (fix that accidental mic r...
04/06/2026

Repurposing your podcast shouldn't look like this.

Plan and record podcast episode ✅

Edit audio (fix that accidental mic reverb) and export ✅

Write shownotes and upload to Spotify, Apple Podcasts etc. ✅

Open Claude, paste podcast transcript and ask it to "repurpose this for social media" ❌

Rewrite what it gives you because it sounds like it's fresh out of a corporate board meeting ❌

End up not posting anything because you'd rather share nothing than a content piece that's gonna ruin your brand rep ❌

There is a better way to repurpose content.

And I'm sharing it on Tues 16 June, in my Claude Content Repurposing Ecosystem workshop 🦊

DM "CLAUDEWORKSHOP" to discover the repurposing system that grew my client's revenue by 77% in 1 year!

02/06/2026

Hard truth from your Tiger Mum ⬇️

If you're getting your VA to repurpose content, but they're waiting on you to approve the angle, fix the brand voice, rewrite the bits that don't sound right...

Hiring more people to help you repurpose your content won't save you time.

It's just passing on the mess to someone else (and you still end up being the person that fixes it in the end 👀)

Instead, focus on building a strategic repurposing system that already:

- Understands your tone of voice

- Incorporates your stories

- Calls in your dream fit audience

So that your team can run it themselves without sending you a DM with questions every 10 minutes.

I'm teaching exactly how I use my Claude Repurposing Ecosystem to turn one idea into 7+ strategic content pieces for my clients.

📍 10 June

💸 $29 AUD

⏰ 60 minutes

Walk away with a repurposing system that you can handover to your team, without touching your content until the five minute final review.

(Plus, if you join live, you’ll get access to my Strategy Compass trainings: Messaging frameworks for when you’re sooooo over hearing leads say

“I need to think about it.”)

💬 Comment "CLAUDEWORKSHOP" and I'll send you the deets!

Sharing something to more platforms does not mean more reach.We've been told that AI tools can help us repurpose our vid...
29/05/2026

Sharing something to more platforms does not mean more reach.

We've been told that AI tools can help us repurpose our videos into "20+ content pieces" across multiple platforms.

But the founders who are attracting dream-fit clients from their repurposed content aren't usually everywhere...

They are really, really good at picking the platforms where their people actually are, and showing up well there.

Comment "010" to access the full podcast where Jaci () and I discuss this!

26/05/2026

Real talk ⬇️

If your clients rave about you, but it feels like you're the best kept secret in your industry when you repurpose your podcast for social media...

It might be coz you have one of these three common gaps in your repurposing.

Without these three things, it'll feel like a sloooow slog to get your repurposed content to perform just as well as the original.

Because it doesn't feel like YOU, stop the scroll, or put more money in your pocket.

If this struck a chord...

💬 Comment "CLAUDEPROMPT" to access the first part of my repurposing ecosystem for content that converts x

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PO Box 2023
Tilburg
5038

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