11/06/2026
Is AI really able to repurpose strategically?
I kept seeing this ad promoting an AI tool that studies your website and creates 30-days of content for your brand.
So I tried it.
The visuals? It nailed my brand colours and the AI photo of me? I wasn't Lucy Liu with weird eyes, so 5 out of 5.
Copy? It sounds fine, but it could also have been from anyone else.
Strategy? None of the captions or visuals made me want to do anything.
(and that's what we need to pay attention to as business owners)
Pretty content that doesn't drive action... is just expensive wallpaper 👀
Drop a comment with an AI repurposing tool you're curious about. I might just try it next and share my thoughts! 🦊
(and make sure you follow so you don't miss the next breakdown!)