Adperium

11/08/2016

Adperium's new self-serve DSP is here: buy display, mobile and pop traffic from all major SSPs and exchanges. Campaign setup takes a minute: http://www.adperium.com/advertisers - check it out now!

29/03/2016

How can you start advertising on our new platform? Check it out here:
http://blog.adperium.com/post/141890663202/how-to-start-advertising-with-adperium

In this blog we’re going to teach you how to set up your campaign with Adperium. Altough our platform is very straight-forward, it’s always helpful to being walked through the platform. So next time, you won’t need our help anymore ;) Step 1. Click on one of the call to actions to Start your campaig…

26/02/2016

Our new chatbox is live! You can now get live assistance when you're on our new website www.adperium.com!

Look for the chatbox in the bottom right corner!

25/02/2016

Anarchy at the office!

13/01/2016

Our post-lunch ritual; a minute of contemplation

23/12/2015

The article from Joost has been mentioned in an overview article by NewNeuroMarketing.com with the 7 most interesting findings of 2015! Read all of these findings here: http://bit.ly/1OiPcmm

I vividly remember reading a cool article last year.  Scientist found that words that sound alike could trigger the same brain areas. Specifically they found that ‘bye now’ and ‘buy now’ were closely linked together. It was good to know that the hidden gems from the scientific journals still fo…

18/12/2015

Our colleague Joost has written a new article for NewNeuroMarketing.com on what's the best way to show your product in an advertisement.

http://bit.ly/1PajmeF

An advertisement has a lot of components you need to think about: size, placement, the tone of voice, the logo, the photo, the offer and much more. It’s mind-boggling. And yet, most advertisements are created on nothing more than a gut feeling, with no scientific background whatsoever. And alas, the…

16/12/2015

What happens in a minute on the internet?

02/12/2015

Interesting article by Botlab.io about the impact of adfraud:

https://medium.com//wtf-is-going-on-with-ad-fraud-ac6739745721

Ad fraud is the biggest cybercrime, making a whopping $10 billion or more for cybercriminals this year, causing damages …

26/11/2015

A must-read by AdPushup; what are the for 2016? http://www.adpushup.com/blog/4-emerging-advertising-trends-that-you-shouldnt-ignore/

This is a guest contribution by Paul Jacobson, Content Marketing Strategist at imonomy interactive, an in-image advertising technology solution provider. Traditional banner advertising has been the…

16/11/2015

Getting ready for the new in !

04/11/2015

Interesting case study by WhichTestWon.com on banner advertising. The banner with two CTAs got higher CTRs!

https://whichtestwon.com/case-study/take-a-gamble-do-you-think-one-won-or-two/

Winning Version: Version B, with the added Call to Action (CTA) button, was the definite winner. However, for a seemingly …