Ministry of Marketing

07/05/2025

📣 We nemen afscheid van Facebook – blijf ons volgen op LinkedIn & Instagram!

We hebben besloten om dit platform niet langer te gebruiken. Onze focus ligt nu op de kanalen waar we onze doelgroep het beste kunnen bedienen én inspireren.

💡 Wil je op de hoogte blijven van onze nieuwste inzichten, cases en trends in marketing en strategie?

Volg ons op LinkedIn of Instagram:
🔗https://www.linkedin.com/company/ministry-of-marketing
🔗https://www.instagram.com/ministryofmarketing/

Bedankt voor je betrokkenheid hier – we zien je graag terug op onze andere kanalen! 🙌

28/04/2025

🚦 Is Your Cookiebanner Silently Sabotaging Your Conversions?
When it comes to digital marketing, the importance of a cookiebanner is often overlooked — but it plays a critical role far beyond simple compliance.
The truth is: choosing the wrong cookiebanner can disrupt your entire marketing operation by blocking essential tracking and clouding your conversion data.

👉 Real-world example:
One of our clients initially implemented a Complianz cookiebanner — a popular and well-regarded tool in many cases. However, shortly after implementation, we observed a sharp decline in conversion data visibility.
Form submissions? Lost.
Campaign performance insights? Incomplete.
Optimization efforts? Flying blind.

Since we had a lot better experiences with Cookiebot, we migrated the setup to Cookiebot.
The impact:
✅ Restoration of conversion tracking
✅ Insights into every form submission (via Server Side Tagging)
✅ A significantly more robust foundation for marketing decisions

The key takeaway:
The right cookiebanner ensures not only compliance but also protects your ability to measure, optimize, and grow your marketing efforts effectively.

If you're unsure whether your current cookiebanner is helping or hurting your results — we're here to help. 🍪✨

18/04/2025

Today, we hit pause on the day-to-day and went brainstorming, reflecting, and laughing our way through a strategy session for ourselves 💡💭

16/04/2025

🐣 How Easter Became a Billion-Dollar Brand 🐰

Easter started as a deeply sacred Christian celebration marking the resurrection of Jesus—but over time, it transformed into one of the most commercially celebrated holidays worldwide. So… how did we get from the tomb to the chocolate bunny aisle?

20/01/2025

🔵 It's Blue Monday again 🔵 A good way to shake off the blues is with some music. We could recommend a little new order, or the bangles or maybe the Mamas and the Papas... Which do you prefer?

04/12/2024

We had some new pictures taken, amongst which a new group picture on our usual walk by 'de Dom'. Greetings from Utrecht! ❤️🤍

20/09/2024

16/09/2024

At Ministry of Marketing we are all marketing consultants, but we do have different expertise. We’ll tell you more about them in this new series of posts.

Starting with Wiebe: our digital marketing strategist. His work with one of our longest-standing clients Jurable reflects his journey up to this point. Starting as an all-round marketing strategist, Wiebe has played a crucial role in shaping the online success of Jurable, becoming a digital marketing strategy expert in the process. 💻

He first developed a positioning strategy, that covered the identity of the brand and the way they marketed and priced their services. Later, this led to renaming and rebranding the company. From there the marketing strategy then evolved into a comprehensive online marketing approach that spans across for example SEO, SEA, and social media advertising. 📈

The combination of marketing strategy and branding with online marketing allows Wiebe to create strong and impactful digital marketing strategies for our clients: making sure they’re doing the right things in online marketing, with a brand positioning that stands out. 💡