In8 Logic

In8 Logic Netherlands based Native English Digital Marketing Consultant and Copywriter helping small businesse

Identify your customer’s problems, and they're going to sit up and take notice. But did you know there are three layers ...
13/08/2019

Identify your customer’s problems, and they're going to sit up and take notice. But did you know there are three layers of problems you need to mention?

In movies, there’s always a hero. But there’s always a villain too.

The villain causes all kinds of problems for our hero. And those problems come in three flavours:

1) external;

2) internal; and

3) philosophical.

For a story to be good, it needs all three.

See, the villain causes an external problem, which makes the hero feel bad and doubt their abilities. An injustice has been done!

It’s the same with our customers. They’re experiencing a problem that makes them feel bad or experience some kind of negative emotions. And that’s just not right.

When they buy a product or service they’re hoping to solve all three levels of problem at once.

BUT...

90% of the companies I come across only talk about external problems.

This is where they balls it up.

See, the desire to solve an internal problem is a FAR greater motivator than wanting to solve an external problem.

Now here’s the mis-match.

COMPANIES sell solutions to EXTERNAL PROBLEMS.

PEOPLE buy solutions to INTERNAL PROBLEMS.

If you can offer to resolve your customer’s external, internal, and philosophical problems, that’s gonna be one hell of a satisfied customer.

Now imagine that your website is offering to resolve every level of problem your potential customer has, and your competitor’s site is offering a solution to an external problem only.

Who they gonna call?

Exactly.

And even if your competitor has a cheaper or (gasp) superior product, the customer's still going to choose you. Because you understand them. They’re hurting, and you have just the right medicine that’s going to make them feel all better again.

Now go find your customer’s external AND internal problems. And make sure you're fixing both.

It's my aim to help you clarify your message and connect with your customers through the power of story.

Sign up to my mailing list for FREE and ACTIONABLE guidance.

It's a fun read too.

www.in8logic.nl

There are three ways to convince prospects to become a customer.1. You tell them how good you are.2. You get someone els...
07/08/2019

There are three ways to convince prospects to become a customer.

1. You tell them how good you are.

2. You get someone else to tell them how good you are.

3. You demonstrate how good you are.

Everyone is doing the first. But it’s the least convincing.

Some are doing the second. And if you aren't yet, you should be.

Social proof in the form of testimonials, case studies and transformational stories work and can be very effective when done right.

What almost nobody does is the third thing, and ACTUALLY DEMONSTRATE HOW GOOD THEY ARE.

But it’s the absolute most effective. And when used in combo with testimonials and case studies, it’s effective as hell.

One of the biggest barriers to people doing business with you is scepticism and doubt. If you just tell them how good you are, they have to put a lot of belief and trust in you. And let’s face it, they’re probably not going to.

But if you can figure out some of the burning questions they have and answer those, or provide some of the information they need to get to where they want to be, whether it be in your lead magnets, content, or emails, you’ll start to erode that doubt and build trust.

And when they’re ready to buy, who do you think they’re going to buy from?

The business that told them how great they are?

Or the business that established a relationship with them and already demonstrated how they can solve their problems?



I’m John Bremner, a Netherlands based native English Marketing Consultant and Copywriter, and it's my aim to help you clarify your message and connect with your customers through the power of story.

Your customer’s story that is. Not yours.

Want to know how?

Sign up to my mailing list for FREE and ACTIONABLE guidance.

It's a fun read too.

www.in8logic.nl

When it comes to writing and talking about our businesses and organisations, we have a big problem.I get that you want t...
05/08/2019

When it comes to writing and talking about our businesses and organisations, we have a big problem.

I get that you want to show you're succesful. You want to persuade others to do business with you.

But we’ve all decided that we need to portray ourselves as the hero (or heroine).

So we write all about our achievements, the contracts we’ve won, the people and places we’ve visited (complete with cringe-worthy photos - or worse - selfies).

But I’m going to let you in on a not-so-secret secret.

It’s a really big turn-off.

So, how can you avoid turning out these oh-so-ignorable emails, posts and content? Of not looking like a practical narcissist?

It’s a subtle but powerful shift...

You are NOT the hero.

Your brand is NOT the hero.

Your CUSTOMER is the hero.

And it’s their story you need to tell.

In fact, story is the natural way we communicate.

And when we integrate the power of story into our marketing and copywriting, we make more sales and increase revenue.

It's my aim to help you clarify your message and connect with your customers through the power of story.

Their story that is. Not yours.

Want to know how?

Sign up to my mailing list for FREE and ACTIONABLE guidance.

It's a fun read too.

www.in8logic.nl

25/10/2018

True story!

25/10/2018

Do you generate sales and marketing content in English?

I work with international companies, just like yours, creating native English copy, content and text for print, audio/video and the web.

Adres

Valkenhof 89
Varsseveld
7051XC

Telefoon

0031621527734

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