28/04/2017
Marketing Automation Thought Leadership - Ease of implementation is more important than even the cost of ownership.
A majority (54%) of marketing influencers point to ease of implementation as an important evaluation criteria for selecting a marketing automation system.
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http://www.marketingdive.com/news/study-marketers-say-marketing-automation-software-meets-objectives/440331/
While the industry moves toward artificial intelligence, automation software remains a workhorse.