The North Alliance

The North Alliance N°A is Scandinavia's first independent communication- and technology family. N°A began with an idea. As it turned out, the answer was simple. Head north.

If you wanted to create a marketing network for the 21st century, where would you begin? The Nordics have some of the world's most sophisticated consumers. Mobile adept, digitally savvy, and possessed of a singular design sensibility - the agencies that have survived and thrived in this market have evolved capabilities relevant for a world stage. N°A is Nordic born. It is not just a collection of

first class Scandinavian marketing brands and people - it is an orientation. We have set ourselves a journey, to not just tell great stories on behalf of our clients, but more importantly to re-imagine the idea of marketing in a socially connected age. We have scale, but we are not big. We are networked, but retain our individual brands and personalities. We share a love of analogue creativity, but are digital to the core. Technology is in our DNA, but everything we do is human scale. Today we have offices in Oslo, Stockholm, Copenhagen, Krakow and New York. In addition we have an implementation network thru our carefully selected partners, ensuring presence in all major global markets. And if you, just like us, believe in big ideas executed by passionate people, we are sure we'll get along just fine.

07/09/2022

Åkestam Holst assures you that "Everyway Is Okay" in its new campaign for the online beauty brand Lyko. The humorous films deal with people’s insecurities when it comes to style and looks, aiming to rip up the playbook on what’s hot and what’s not.

As copywriter, Daniel Vaccino, puts it: “In our approach, we wanted to embrace the insecurities connected to the category and turn them into positives. It's okay to feel like you don't know what the hell you are doing. Honestly, who does?”.

Catch the work on Adweek: https://www.adweek.com/creativity/beauty-retailer-rips-up-categorys-rulebook-by-flipping-insecurities-into-strengths/v

Today it’s official:“We have decided to go from one agency leader to a shared leadership in order to live up to a height...
05/09/2022

Today it’s official:

“We have decided to go from one agency leader to a shared leadership in order to live up to a heightened level of ambition,” says Kai Holmberg, CEO of NoA Norway, about the new management team at creative agency Anorak.

A big congrats on the new roles, Kine Werenskiold og Jens-Petter Aarhus! We’re looking forward to the next chapter on Anorak’s creative journey.

Read Norwegian? Cool – get the full story on Kampanje: t.ly/fpvl

01/09/2022

Do you know how to plié?
The creatives at &Co. / NoA sure didn't, when they started taking ballet lessons during office hours every Friday at the beginning of the year.

But taking risks - personally and professionally - in the name of pioneering creativity is essential to success as well as personal growth.

Well done, folks!

Check out the Adweek article to see the mini documentary and to read the thoughts behind the project: t.ly/cXSn

8 out of 10 Norwegians claim they want to live more sustainably, but most of them don’t turn their words into action. Wh...
22/08/2022

8 out of 10 Norwegians claim they want to live more sustainably, but most of them don’t turn their words into action. Why is that?

Our own Rosa von Krogh and Christian Søgaard give their perspective (in Norwegian) on the matter and how companies can contribute to make people change behaviour:

De fleste nordmenn sier de vil leve mer bærekraftig. Men det er en lang vei fra ord til handling.

In their first collaboration, Åkestam Holst has created a new concept for beauty giant Lyko that is now live on TV, dig...
17/08/2022

In their first collaboration, Åkestam Holst has created a new concept for beauty giant Lyko that is now live on TV, digital, and OOH in Sweden and Norway, with other countries on the horizon. Check out the campaign and read more about the collaboration here (in Swedish):

Lyko lanserar sitt nya koncept efter samarbetet med Åkestam Holst påbörjades. Nu hyllar bolagets marknadschef Kalle Eliason byrån: ”Jag gillar arbetstempot, den spänstiga dialogen och den starka viljan att göra något riktigt bra”

Katrine Thamdrup, Senior Strategist, at &Co. is a Grand Jury representative in New York Festivals AME Awards! In this in...
05/07/2022

Katrine Thamdrup, Senior Strategist, at &Co. is a Grand Jury representative in New York Festivals AME Awards!

In this interview, Katrine shares her perspective on how brands have adapted to consumers’ lifestyles/habits in the past few years, the evolution of brand positioning, her favorite successful campaign, and more. Read more here:

2022 AME Grand Jury member Katrine Thamdrup is a Senior Strategist with &Co./NoA Denmark working for the past 5 years with both Danish and global clients. She has worked with brand strategy on both the client and agency side for the past 12 years, in both Ho Chi Minh City, New York, and Copenhagen.

01/07/2022

For the second year in a row, &Co.'s work for Maersk has been awarded Grand Prix at WARC Awards for Effectiveness in association with Cannes Lions International Festival of Creativity – this time for “The Upside of Integrated Logistics”. We are immensely proud of our collaboration with Maersk and Havas Media Group and excited to continue our journey together.

Read more at Dansk Markedsføring :
https://markedsforing.dk/artikler/nyheder/grand-prix-til-maersk-kampagne-saa-effektiv-var-den/

30/06/2022

The right to choose when, and if, to have children, is one of the largest decisions people make in their lifetime. That right is no longer available to millions of American women, as Roe vs. Wade was recently overturned.

At a time when it's easy to feel powerlessness, we have found some comfort in Amnesty International Norway's fight for American women's reproductive rights, in a campaign created by NoA agency Anorak.

The film below is watched by four million in just two days and is currently mobilizing people across the globe.

Huge thanks to director Nicolina Knapp, B-Reel Films, Ohlogy, and an extra thank you to artist Emilie Nicolas for lending your voice to this matter.

Read more here: https://adage.com/creativity/work/amnesty-international-star-spangled-banner-ad-says-us-land-unfree/2421996 #:~:text=Amnesty%20International%20portrays%20America%20as,out%20that%20they%20are%20pregnant

28/06/2022

The results are in! At this year's Cannes Lions International Festival of Creativity, Bold received a Gold for their work with Minecraft.

&Co.'s "Helmet has always been a good idea" campaign for Rådet for Sikker Trafik received a Silver and a Bronze.

Last, but certainly not least, &Co's work for Maersk received a Grand Prix at the WARC Awards for Effectiveness in association with Cannes Lions.

Huge congrats to everyone involved!

Interested in learning more about Bold's recent win in Cannes Lions International Festival of Creativity? Read this feat...
23/06/2022

Interested in learning more about Bold's recent win in Cannes Lions International Festival of Creativity?

Read this feature in LBB:

Little Black Book, Branding agency Bold wins its first-ever gold at Cannes Lions for Minecraft's playful new identity

22/06/2022

We're thrilled to share that NoA agency Bold has won Gold in this year's Cannes Lions International Festival of Creativity for their work with Minecraft, in the category Design - Rebrand / Refresh of an existing brand.

Congrats to everyone involved!

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