01/12/2025
A bold stride of beauty and confidence across the city.
Lakme's Stun in the Sun campaign lit up Thapathali, Durbar Marg, Pulchowk, and Jhamsikhel as 10 models walked through key hotspots and zebra crossings each carrying a signature yellow umbrella marked “Me in the Sun.” The city paused, noticed, and admired!
Two days later, the same routes came alive again this time with the umbrellas cast aside and Lakme packs in hand, turning the simple act of walking into a powerful reveal of sun-ready beauty.
What happened next was even bigger. A wave of UGC followed posts, reels, snaps, and stories from people who spotted the yellow umbrellas across the city. Screenshots, mentions, and reactions started circulating online, organically amplifying the buzz and pushing the campaign far beyond the streets.
Our team kept the entire activation quick, seamless, and light on-ground, letting the moment speak for itself:
With Lakme, Stun in the Sun!
