Tracta

15/06/2026

After a strong season supported by favourable growing conditions and robust commodity prices, many farmers are now asking: “Is my balance sheet working hard enough?”

This edition of AgriPulse looks at the factors driving confidence across the primary sector, from strong market returns to emerging agritech opportunities, and what businesses can do now to prepare for the season ahead.

Stay informed with our quarterly update. Discover key insights and developments from our latest review.

12/06/2026

What an epic few days at National Fieldays!
 
Kurt, Becs and Georgia spent a couple of days at Mystery Creek supporting the Nedap team on-site, catching up with our awesome clients and getting the latest insights from across the ag industry.
 
Fieldays is always a great reminder of the people, ideas and technology driving New Zealand agriculture forward.
 
Check out all the action in our latest reel 👀

14/04/2026

Awesome to see Chloe Walker and Precision Farming getting some well-deserved airtime - from CountryWide through to Farmers Weekly, Rural News and REX.

A good reminder of the real impact agtech is having out in the field.

Couldn’t have done it without Rebecca Greaves - journalist working her PR magic behind the scenes.

Not every conversation about a merger includes shortbread… but this one does.

We sat down with CountryWide Media to talk through the Precision Farming + NuPoint journey - what it actually means for farmers, where we’re heading, and the reality behind bringing two platforms together.

Watch it here (49:18 start) https://www.youtube.com/live/BnSqkuFxSdA?si=fhQ7_1yBMgGKOQ7d&t=2958

11/03/2026

We’re excited to welcome Rebecca Greaves to the Tracta team!

Rebecca, or Becs as we call her, is an award-winning journalist and sheep and beef farmer based in Pongaroa in the Tararua district, where she farms with her husband Richard and daughter Phoebe.

She’s spent much of her career telling the stories of rural New Zealand, including time as editor of NZ Farmers Weekly and Country-Wide magazine, and co-hosting the Rural Exchange (REX) radio show.

Alongside this, Becs runs Target PR, creating editorial and marketing content across the agriculture and equestrian sectors. With both boots on the ground and years in rural media, she has a real knack for turning complex topics into stories everyday farmers can actually relate to.

Welcome to the team, Becs - we’re stoked to have you on board!

06/03/2026

Confidence is building across New Zealand’s primary sector.

A $9 milk price forecast, strong sheep and beef schedules, and improving horticulture returns are giving farmers breathing room while supporting renewed investment in productivity and technology.

In the latest AgriPulse, we unpack what these signals mean for the season ahead.

AgriPulseAgFirst & Tracta Quarterly UpdateMarch 2026 Keep up to date with our latest industry insights and newsSubscribe AgFirst UpdateAt the time of writing this message, most of the country was blessed with good reserves of soil moisture. For the first time in many years the majority of the countr...

03/12/2025

By working with we track the carbon created by our work everyday, then offset it through native planting projects in our Hawke’s Bay community.

Since May 2024, we’ve funded 1,832 native trees and even traded our laptops for shovels to get out there and plant some ourselves!

We’re proud to be a Certified Positive business, supporting Aotearoa’s biodiversity, one tree at a time.

01/12/2025

Confidence remains strong across the primary sector, but this quarter’s AgriPulse shows the real story is discipline over indulgence. High milk prices, record-setting sheep and beef schedules and improving horticulture returns are giving farmers some breathing room, but the focus is squarely on resilience, ROI and rebuilding the balance sheet.

Dive into this quarter’s AgFirst insights and see what’s shaping farmer mindset – and where the real opportunities lie for agribrands right now.

AgriPulseAgFirst & Tracta Quarterly UpdateNovember 2025 AgFirst UpdateThank you for all your feedback on the Agri Pulse updates. The updates have been very well received, and we will continue to adapt and improve the newsletter based on your thoughts. The majority of the primary sector remains in ve...

20/11/2025

We’re stoked to officially welcome our newest member to the Tracta team, Lara!

Having recently graduated from Massey University with a Bachelor of Communications, majoring in Marketing and minoring in PR, she’s bringing fresh thinking and a creative spark straight into the mix.

Lara isn’t a stranger to Tracta either; she’s been with us for a wee while already, completing an internship over the past few months. Now she’s officially joining Amaury and Izzy in the media team and diving headfirst into the world of media planning and strategy.

A Hawke’s Bay local born and bred, Lara loves the sea and surfing, which instantly earned her a spot in the surf chat with Kurt and Muzz.

Welcome to the team, Lara – it's great to have you on board!

20/10/2025

Calling all ag industry marketers!

Tracta and Spring Insights have teamed up to run a short industry survey because we believe the more we understand about what’s working (and what’s not) in agrimarketing, the more value we can deliver back to the industry.
We’re asking ag marketers, brand managers and comms leaders to share their views on where the sector’s at and where it’s heading.
It only takes 5 minutes and the insights will be shared with everyone who takes part. You can access the survey link below:

https://hubs.ly/Q03PfS3k0