Tracta

14/04/2026

Awesome to see Chloe Walker and Precision Farming getting some well-deserved airtime - from CountryWide through to Farmers Weekly, Rural News and REX.

A good reminder of the real impact agtech is having out in the field.

Couldn’t have done it without Rebecca Greaves - journalist working her PR magic behind the scenes.

Not every conversation about a merger includes shortbread… but this one does.

We sat down with CountryWide Media to talk through the Precision Farming + NuPoint journey - what it actually means for farmers, where we’re heading, and the reality behind bringing two platforms together.

Watch it here (49:18 start) https://www.youtube.com/live/BnSqkuFxSdA?si=fhQ7_1yBMgGKOQ7d&t=2958

11/03/2026

We’re excited to welcome Rebecca Greaves to the Tracta team!

Rebecca, or Becs as we call her, is an award-winning journalist and sheep and beef farmer based in Pongaroa in the Tararua district, where she farms with her husband Richard and daughter Phoebe.

She’s spent much of her career telling the stories of rural New Zealand, including time as editor of NZ Farmers Weekly and Country-Wide magazine, and co-hosting the Rural Exchange (REX) radio show.

Alongside this, Becs runs Target PR, creating editorial and marketing content across the agriculture and equestrian sectors. With both boots on the ground and years in rural media, she has a real knack for turning complex topics into stories everyday farmers can actually relate to.

Welcome to the team, Becs - we’re stoked to have you on board!

06/03/2026

Confidence is building across New Zealand’s primary sector.

A $9 milk price forecast, strong sheep and beef schedules, and improving horticulture returns are giving farmers breathing room while supporting renewed investment in productivity and technology.

In the latest AgriPulse, we unpack what these signals mean for the season ahead.

AgriPulseAgFirst & Tracta Quarterly UpdateMarch 2026 Keep up to date with our latest industry insights and newsSubscribe AgFirst UpdateAt the time of writing this message, most of the country was blessed with good reserves of soil moisture. For the first time in many years the majority of the countr...

03/12/2025

By working with we track the carbon created by our work everyday, then offset it through native planting projects in our Hawke’s Bay community.

Since May 2024, we’ve funded 1,832 native trees and even traded our laptops for shovels to get out there and plant some ourselves!

We’re proud to be a Certified Positive business, supporting Aotearoa’s biodiversity, one tree at a time.

01/12/2025

Confidence remains strong across the primary sector, but this quarter’s AgriPulse shows the real story is discipline over indulgence. High milk prices, record-setting sheep and beef schedules and improving horticulture returns are giving farmers some breathing room, but the focus is squarely on resilience, ROI and rebuilding the balance sheet.

Dive into this quarter’s AgFirst insights and see what’s shaping farmer mindset – and where the real opportunities lie for agribrands right now.

AgriPulseAgFirst & Tracta Quarterly UpdateNovember 2025 AgFirst UpdateThank you for all your feedback on the Agri Pulse updates. The updates have been very well received, and we will continue to adapt and improve the newsletter based on your thoughts. The majority of the primary sector remains in ve...

20/11/2025

We’re stoked to officially welcome our newest member to the Tracta team, Lara!

Having recently graduated from Massey University with a Bachelor of Communications, majoring in Marketing and minoring in PR, she’s bringing fresh thinking and a creative spark straight into the mix.

Lara isn’t a stranger to Tracta either; she’s been with us for a wee while already, completing an internship over the past few months. Now she’s officially joining Amaury and Izzy in the media team and diving headfirst into the world of media planning and strategy.

A Hawke’s Bay local born and bred, Lara loves the sea and surfing, which instantly earned her a spot in the surf chat with Kurt and Muzz.

Welcome to the team, Lara – it's great to have you on board!

20/10/2025

Calling all ag industry marketers!

Tracta and Spring Insights have teamed up to run a short industry survey because we believe the more we understand about what’s working (and what’s not) in agrimarketing, the more value we can deliver back to the industry.
We’re asking ag marketers, brand managers and comms leaders to share their views on where the sector’s at and where it’s heading.
It only takes 5 minutes and the insights will be shared with everyone who takes part. You can access the survey link below:

https://hubs.ly/Q03PfS3k0

25/08/2025

Confidence is creeping back into the primary sector, with commodity prices lifting and optimism growing across farms and agribusiness. In this quarter’s AgriPulse, we explore why now is the moment for marketers to reset and reconnect, and how farmers can harness the good times to sharpen performance for the seasons ahead.

Read more on the latest AgriPulse: https://hubs.ly/Q03FbBcj0 AgFirst NZ

AgriPulseAgFirst & Tracta Quarterly UpdateAugust 2025 Making the most of the good timesAs the spring growth slowly emerges, the majority of our primary sector remains in good shape. There are some clouds on the horizon with regard to tariffs and market protectionism responses, and time will tell how...

25/06/2025

The agrimarketing landscape is evolving like every other and the time is ripe for agrimarketers to make influencers a part of their modern marketing toolkit. Tracta's Managing Partner Kurt Sandtmann shares his thoughts on building a sustainable influencer strategy.

26/05/2025

“Exceptional performance”, “exceeded expectations”, “strong performer”, “solid results” … in this quarter’s AgriPulse update, things are looking brighter across all sectors of the primary industries, despite global geopolitical uncertainties. But will marketers convince farmers and growers to open their wallets and start spending?

AgriPulseAgFirst & Tracta Quarterly UpdateMay 2025 IntroductionFor the first time in my career, I am witnessing a robust and simultaneous upturn across all sectors of the primary industries. The dairy industry is experiencing exceptional performance, sheep and beef returns have exceeded expectations...

02/05/2025

In times of global economic uncertainty marketing budgets often become a battleground - where every dollar spent is scrutinised and short-term pressures threaten to crowd out longer-term strategic investments. So, how do you allocate budgets in a way that supports brand-building while driving immediate performance?

There’s no doubt that the global context remains uncertain, with global market pressures, fluctuating commodity prices and shifting consumer expectations all playing a role in shaping the year ahead.