01/03/2026
The Summerland Pet Cremation website was designed to feel calm, intuitive and easy to navigate. A soft colour palette and considered spacing guide users through key information clearly, providing a helpful resource for those researching pet cremation options.
The digital experience reflects the brandโs integrity and compassion, allowing families to understand the process with confidence. It was important to Lorna and Duncan to offer clear information around ash return and scatter options, while also highlighting their support of local charities. The bespoke urn options are presented with professional photography, giving families a clear view of each choice.
A custom cremation form was developed to streamline the process. Once submitted, it automatically generates a PDF with the relevant details and sends it to both Lorna and the customer to begin and track the process. The form is built to integrate with a CRM or other systems as needed. Automation was a key project requirement, ensuring the administrative side of the business runs efficiently and reduces manual handling for everyone involved.
Product Photography
Website Development
Copywriting
Check out the case study here ๐ https://crispindesign.co.nz/case-study/summerland-pet-cremation/