Sway Studio

Sway Studio A boutique design studio for founders who lead with meaning. Branding ✦ Web ✦ Print ✦ Illustration
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Creative freelance designer specialising in branding, print & pattern design.

I know it’s not just me who is feeling this, am I right? Creativity used to be about paying attention – to details and m...
21/05/2026

I know it’s not just me who is feeling this, am I right?

Creativity used to be about paying attention – to details and moments and ideas. Now it’s mostly about getting attention. Going viral. Proving how relevant you/your brand is. Quickly following whatever’s trending before it’s not cool anymore.

And as we shift, creative sophistication is slowly dying. I see it everywhere – hours spent on content that the algorithm ‘favours’ instead of celebrating what makes a brand genuinely different and special. There’s this desperate need for instant validation that’s replacing the deep work of actually making something worth looking at that gives people a little window into your soul.

What I do know: people ARE seeing your posts… they’re just not engaging as much. Which means what you put out there still matters – more than the likes and comments suggest.

The world doesn’t need more content… it needs more you. That’s what Sway is about. And I shall keep creating… even when nobody’s watching.

Kylie x

I know I keep talking about depth, but some brands really do demand it. Rich colour, handcrafted logos, texture and impe...
14/05/2026

I know I keep talking about depth, but some brands really do demand it.

Rich colour, handcrafted logos, texture and imperfections - human-made and oh so REAL. This is one of those brands, and I’ve loved every moment of bringing it to life.

More to come x

Did I mention the founder of is also my best friend? This meant we could be completely honest and open with each other ...
08/05/2026

Did I mention the founder of is also my best friend? This meant we could be completely honest and open with each other from day one – zero filters… just two perfectionists perfecting something special 🤍

It was such an enjoyable collaboration and journey. We mixed business with pleasure (why not?), went deeeeep into strategy, and took our time giving Saltwater the identity it had always deserved.

This is the kind of work that happens in the Strategy Deep Dive – my most immersive package. This is honestly my favourite kind of project, because I can really spend the time figuring out exactly what your brand stands for and what makes you different – so we can sing about it from the rooftops!

And although I can’t do road trips and long lunches with all my clients – you can be sure I’ll still go just as deep. Asking the right questions, carving out a unique place for you in the market, so you end up with a brand you feel wildly aligned to and confident sharing with the world.

Kylie x

Ten years ago I designed Monique’s first logo for a business she was getting off the ground.Fast forward a decade and i...
30/04/2026

Ten years ago I designed Monique’s first logo for a business she was getting off the ground.

Fast forward a decade and is a thriving boutique superyacht recruitment agency, with Monique and her small but mighty female team quietly setting a new standard for what recruitment can look and feel like — bespoke, personal and relationship-driven. There really is no one doing it quite like this.

We started on strategy — building out the brand personality and giving Saltwater the identity it deserved. We kept the blue because it’s strong and recognisable, added cream for warmth and elegance, and evolved the logo rather than departing from it. Same bold energy, but more considered, more design-led… with a feminine edge.

Sooo proud of what we’ve created together. More on the journey soon.

Kylie x

Ten years ago I designed Monique’s first logo for a business she was just getting off the ground.Fast forward a decade a...
30/04/2026

Ten years ago I designed Monique’s first logo for a business she was just getting off the ground.

Fast forward a decade and is a successful boutique superyacht recruitment agency, with Monique and her small but mighty female team, quietly setting a new standard for what recruitment can look and feel like — bespoke, personal and relationship-driven. There really is no one else doing it quite like this.

We started on strategy — building out the brand personality and giving Saltwater the identity it always deserved. We decided to keep the blue because it’s strong and recognisable, added cream for warmth and elegance, and evolved the logo rather than departing from it, resulting in the same bold energy, but more considered and design-led… with a feminine edge.

I am sooo proud of what we created together. More on the journey soon.

Kylie x

Three years working with and the feedback from stockists has never wavered — bold, premium and impossible to miss. That...
04/04/2026

Three years working with and the feedback from stockists has never wavered — bold, premium and impossible to miss. That’s always the brief.

This is their award-winning charcuterie range — six products in upgraded Mediterranean-inspired packaging. Some of their range is still in plastic with a label (it’s meat!), but every design we create together is made to feel considered and a little bit special.

Proud to work alongside an ethical brand many New Zealanders know and love — find them at and select stores nationwide.

Kylie x

Lately I’ve been thinking A LOT about how AI is going to shape my boys’ futures.Leo is good with his hands and is very s...
26/03/2026

Lately I’ve been thinking A LOT about how AI is going to shape my boys’ futures.

Leo is good with his hands and is very strategic — I think he’ll probably work alongside AI. Tommy is empathetic and charismatic — I think he’ll probably work with people. But they’re 7 and 10. Who knows what the world looks like when they’re grown.

So my focus right now: Curiosity. Craft. Care. The HUMAN bits 🤍

Kylie x

Most pet brands go one of two ways… cute and cartoonish, or so minimalist they feel cold. But not 🙅‍♀️ Tina wanted matc...
20/03/2026

Most pet brands go one of two ways… cute and cartoonish, or so minimalist they feel cold. But not 🙅‍♀️ Tina wanted matching human and dog lifestyle pieces that felt genuinely considered. Activewear, loungewear, harnesses, leads… a whole world built around the idea that matching your dog doesn’t mean compromising on taste.

The RS brandmark was everything here. We needed something that worked across multiple applications without losing its character. For the wordmark, the typeface does the heavy lifting… refined enough for the human pieces, playful enough that you remember what the brand is about.

This is what happens when a founder knows exactly who they are, and trusts you 💯 to find the visual language for it.

Kylie x

Summer moments 🍓
12/02/2026

Summer moments 🍓

This little beauty is just one of a whole suite of illustrations we’ve concocted for a brand in the making 🪄 Did you kno...
04/02/2026

This little beauty is just one of a whole suite of illustrations we’ve concocted for a brand in the making 🪄

Did you know all brand identities created with us include illustrations? Icon sets, textures, illustrations for packaging, you name it! These handmade touches add life, depth and strengthen brand awareness 👏

Is 2026 ‘the year’ for your brand?

Kylie x

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Browns Bay
0630

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