SK Digital

SK Digital Won Olympic Gold - Now I Help Kiwi Service Businesses Win More Work Using Their Websites 🚀.

25/06/2026

Creating content with an introvert 🤣

Check out Painted Pets Illustrations and follow along as we document the s**t that works and the s**t that doesn't.

25/06/2026

Facebook ads vs Google Ads - what's the actual difference? On Facebook, people aren't searching for you, so you get more eyeballs but a colder crowd, and your offer has to be sharp to win them over. On Google, people are already looking for what you do, so you get fewer clicks but much warmer ones, ready to buy right there. Not sure which one fits your business? Give us a shout: https://www.skdigital.co.nz

23/06/2026

Waikato Door Specialists have been doing brilliant garage door work for 40 years, built entirely on word of mouth. The fact they did so well with their old dinosaur website proves how good the work is. Now their digital presence finally matches their reputation: slick, mobile-friendly, and full of the credibility factors that win work.

Is your website keeping up with your reputation? https://www.skdigital.co.nz/free-website-audit

23/06/2026

Your homepage is the most valuable page on your website. It is where most people land, so it needs to tell them who you are, what you do, who it is for, and why to choose you. In this Website Autopsy on Titoki Landcare I show how to restructure it and bring your buried proof, the reviews and accreditations, up where people actually see them. Series: https://www.youtube.com/playlist?list=PLf3DhMZqQpQN1E6CV0N-Xc0FABfgXpn-T

22/06/2026

A lot of athletes struggle when they leave their sport. You lose the identity, the structure, the thing you built your life around. But moving from elite sport into business, I've realised that background is an unfair advantage. The work ethic, the focus, the ability to outwork everyone and hold a standard. It doesn't switch off. If you're an athlete wondering who you are outside your sport, you've got more going for you than you realise.

22/06/2026

Here is one of the highest leverage things a trade business can do online: document your work. Set up a projects gallery organised by your main services, and show 10 or 20 real examples of each type of job you do. It proves to your customers that you can do the work, and it tells Google you are the business to put forward when someone searches. From this week's Website Autopsy on Nielson Contracting. Series: https://www.youtube.com/playlist?list=PLf3DhMZqQpQN1E6CV0N-Xc0FABfgXpn-T

21/06/2026

Simple trust builder for any team based business: give each team member their own bio page. Then when you send someone out to a job, you can share a link so the client knows who is turning up and what they specialise in. From the Gilmour Studio Website Autopsy. Watch the series: https://www.youtube.com/playlist?list=PLf3DhMZqQpQN1E6CV0N-Xc0FABfgXpn-T

20/06/2026

Not sure what pages to put on your website? Let Google tell you. A quick keyword search shows what people actually type in. Elopement photographer gets 210 searches a month with low competition. Build a page for it and you can pick up that traffic. From the Gilmour Studio Website Autopsy. Series: https://www.youtube.com/playlist?list=PLf3DhMZqQpQN1E6CV0N-Xc0FABfgXpn-T

Cool s**t loading...
19/06/2026

Cool s**t loading...

19/06/2026

Here is a quick test for your homepage. When someone lands on it, do they get who you help, where you work and what you specialise in within 5 seconds? Or does it just show your business name? In this Website Autopsy on Refined Plumbing I run the 5 second test and show how to say what you actually do. Series here: https://www.youtube.com/playlist?list=PLf3DhMZqQpQN1E6CV0N-Xc0FABfgXpn-T

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