Concentrate Limited

10/03/2025

The Sales and Marketing rivalry has been around for years. But what if it doesn’t have to be a battle?

We have broken down how to turn the friction between these two teams into collaboration that drives real business growth. From aligning goals to leveraging technology, discover key strategies for winning together.

Are you ready to break the cycle and bring your sales and marketing teams together? Click the link in the comments below to find out more.

10/03/2025

We’re beyond proud to have won a HubSpot Impact Award for Product Excellence for our work with Chelsea Sugar. But more than anything, this award is a testament to the power of collaboration.

From the start, this project was a shared effort between Chelsea Sugar’s incredible marketing team and our Concentrate crew strategists, designers, developers, and content experts all working together to create something truly impactful.

Rebuilding New Zealand’s most-loved baking website wasn’t just about tech it was about understanding their vision, making content easier to manage, and improving the experience for every visitor. Seeing the results higher engagement, better searchability, and a website built for the future makes all the hard work worth it.

A massive thank you to our team and Chelsea Sugar for making this possible.

Click the link in the comments below to read the full case study.

04/03/2025

We’re excited to launch our new blog series, ‘Concentrate on’, where we dive into key strategies to help you get the most out of HubSpot.

Struggling to organise your HubSpot blog without categories? Our first post in the ‘Concentrate on’ series is the perfect place to start. A smart tagging strategy is the key to keeping your content structured, searchable, and user-friendly. While HubSpot’s tag-based system offers flexibility, a clear approach is essential to prevent posts from becoming scattered. At Concentrate, we helped an ANZ brand develop a smart tagging strategy that enhanced content organisation and improved the user experience. By using a structured approach, we made it easier for readers to find what they were looking for while keeping the blog optimised for search engines.

Want to make your HubSpot blog work smarter? Read the blog through the link in the comments.

02/03/2025

The Sales Blitz webinar > The Halftime Show

This sales webinar is the half-time show you can’t afford to skip. We’ll break down the key strategies that can help your team close more deals, streamline processes, and hit your FY2025 goals.

Get your playbook ready and join us for this must-watch session.
👉 Register via the link in the comments.

27/02/2025

HubSpot has kicked off 2025 with exciting updates, and we’re here to highlight some of the top features.

Marketers, are you ready to take your campaigns to the next level? With the new Contact Lifecycle Reporting now available on the campaign performance page, tracking the impact of your campaigns has never been easier.

This update provides clear insights into:

- Influenced contacts
- Cost per lifecycle stage
- Overall campaign efficiency

Now, you can make data-driven decisions with ease, optimising your campaigns every step of the way.

Link in the comments, and as always, feel free to reach out if you’d like to discuss how these updates can help you optimise your HubSpot experience.

25/02/2025

Get your sales team the touchdowns they deserve this year.

Join the Concentrate x Sales Blitz webinar on 5 March, 12 PM NZT and discover how to take your sales strategy to the next level.

In this webinar, we’ll discuss:
- Mastering proven sales plays - Drive growth with winning strategies.
- Optimising your toolkit - Keep your team organised and effective.
- Closing deals faster - Speed up your sales process for better results.
- Syncing your team for success - Leverage Aircall & HubSpot to execute seamlessly.

👉 Register via the link in the comments.

24/02/2025

🏆 Winning Together 🏆

We’re incredibly proud to share that Concentrate has won a HubSpot Impact Award for Product Excellence. This achievement is not just about technology, it’s about teamwork.

This project with Chelsea Sugar was a true collaboration. From day one, it was about bringing together our strategists, developers, and designers with Chelsea Sugar’s passionate marketing team to transform their website into a seamless, scalable, and engaging platform.

Together, we tackled challenges, migrated 2,000+ recipes and 20,000+ reviews, improved user experience, and made their site easier to manage.

The result? More engagement, more efficiency, and a future-proofed digital home for New Zealand’s favourite baking brand.

A huge thank you to our talented team and to Chelsea Sugar for trusting us with this transformation. It’s proof that great things happen when teams work together.

To read the full case study, click the link in the comments below.

21/02/2025

Earlier this month HubSpot released their new features for January and our team has highlighted the most exciting updates for you.

Here’s a sneak peek:

- Contact Lifecycle Reporting (Marketing Hub): Easily track the impact of your campaigns with insights into influenced contacts and overall campaign efficiency.
- Sales Workspace (Sales Hub): A central hub for sales reps to manage tasks, track deals, and optimise daily activities in one place.
- Zoom Integration (App Marketplace): Automatically logs webinar registrations, attendance, and cancellations as contact activities, making lead tracking effortless.
- Copilot AI Summaries (Sales Hub): Instantly access key insights from records, summarising tasks, meetings, and notes with AI-generated summaries.

Link in the comments, and as always, feel free to reach out if you’d like to discuss how these updates can help you optimise your HubSpot experience.

19/02/2025

Industry 4.0 isn’t one-size-fits-all, so what actually works for businesses in Canterbury?

As a Manufacturing Partner of Business Canterbury, we’re coming together to roll out a series of programmes to support local manufacturers, starting with the Industry 4.0 Workshop & Argus Factory Tour on March 28.

- Workshop: Get practical insights from James Leek (LMAC) on automation, AI, and IoT that drive real efficiency and profitability.
- Factory Tour: See how Argus CableTech has increased production efficiency by 13% and saved $1.3M through digital transformation.

Understand what Industry 4.0 means for your business, practically and profitably.

Register now to find out what Industry 4.0 could mean for your business, practically and profitably

Learn more on digitalization of manufacturing and industrial processes and visit a factory in action