Alexanders Digital Marketing

Alexanders Digital Marketing Digital Marketing Agency based in Christchurch, New Zealand

07/01/2026

When signage tells a story...

While in New Orleans in December, Rachel snapped a few shots of local signage that caught her marketing eye.

From bold fonts and colour palettes that pop with personality to clever layout and font hierarchy that guide the eye. They clearly did their job in grabbing attention.

We’re sharing a few of her favourites.

Great design doesn’t just live in pixels and print. It lives in the wild. On street corners. In neon. In paint. In stained glass.

Sometimes you can find a little inspiration for your next rebrand or campaign in the most unexpected places.

Wishing You a Very Merry Christmas 🎄As the year wraps up, I just wanted to say a huge thank you from the team and me.Whe...
22/12/2025

Wishing You a Very Merry Christmas 🎄

As the year wraps up, I just wanted to say a huge thank you from the team and me.

Whether we've worked together closely this year or you've simply been cheering us on from the sidelines your support means everything.

We’re winding down now for a well-earned break until 12 January 2026, but are already feeling excited for what’s ahead in 2026. There's plenty in the pipeline, and we’re looking forward to helping you kick things off strongly in the New Year.

So from all of us, have a joyful, relaxing Christmas, and here’s to "not another survive 'til 25" year in 2026.

Warmest wishes,
Rachel & the Team

Most business owners I talk to don’t plan to waste money on underperforming media...But without a clear strategy, it’s e...
24/10/2025

Most business owners I talk to don’t plan to waste money on underperforming media...
But without a clear strategy, it’s easy to overspend in the wrong places.

I’ve written a straight-talking guide to help you:
• See how your spend compares to others in NZ
• Understand where your customers are actually paying attention
• Spot the money leaks before next year rolls around

Read the blog https://alexanders.co.nz/digital-marketing-budgets/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Mostbusine

Or book a time with me to run through your marketing budget and see where things might be out of whack.

What if AI could halve the time you spend on marketing, and improve your results? Find out how businesses are already do...
24/10/2025

What if AI could halve the time you spend on marketing, and improve your results? Find out how businesses are already doing it.

Join Rachel Alexander and Lyndal Lane from Alexanders Digital Marketing this November in Ashburton or Christchurch for an afternoon seminar on 'Stay ahead or fall behind: Roadmap for adopting AI in marketing, for business owners'.

Learn the trends, use cases & how to incorporate it, plus afterwards enjoy a drink, nibbles & networking plus walk away with ideas you can apply next week.

$57 per person. Bring your colleague for half price. Can’t make it to the event but want the info? We will have you covered with a recording of the event you can pre-order.

Click here to learn more https://alexanders.co.nz/ai-marketing-seminar/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=WhatifAIco

“Wait - are we actually spending that much on print and radio still?” It’s a question I hear often when I sit down with ...
23/10/2025

“Wait - are we actually spending that much on print and radio still?” It’s a question I hear often when I sit down with a business to review their marketing budget.

The truth is, many companies don’t have a clear picture of:
• How much they’re really spending
• What’s working (and what’s not)
• Where the modern customer is actually looking

I share what a smart, modern marketing budget really looks like - based on current NZ media spend trends, global data, and decades of experience in this blog post https://alexanders.co.nz/digital-marketing-budgets/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Waitarewea .

If your gut’s telling you your budget might be a bit out of balance, I’m happy to take a look with you. Call me old school, but I still believe in looking at the numbers.

Are you spending 7.7% of your revenue on marketing… but still wondering where it all goes?Many businesses are misallocat...
22/10/2025

Are you spending 7.7% of your revenue on marketing… but still wondering where it all goes?
Many businesses are misallocating or in the dark about how much to allocate to different strategies.

Too much into low-return media. Not enough into re-engaging with their database.
In this blog, I break down:
• Where marketing budgets are being spent in NZ
• What the 60% “digital” spend really means
• How to build a balanced budget that gets results

Plus, I share an example of what a $128K marketing budget should look like.

Read the full blog https://alexanders.co.nz/digital-marketing-budgets/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Areyouspen

And if you’d like a sanity check on whether your budget is working hard enough, book a time & let's chat.

If you’ve never worked with a marketing coach before, it can be hard to imagine what a session actually looks like.We ge...
21/10/2025

If you’ve never worked with a marketing coach before, it can be hard to imagine what a session actually looks like.

We get it, you don’t want fluff or vague advice. You want clarity, structure, and action.

So here’s what to expect in a coaching session with us:
• One-to-one attention: No group calls, no generic content. Just focused support on your business.
• Hands-on help: We might be optimising your website, setting up a campaign, or reviewing your social content, together, in real time.
• Clear next steps: You’ll leave each session knowing exactly what to do next (and why it matters).
• Expert support: With 28+ years' experience in marketing (and plenty of battle scars), we know what works in the real world, not just on paper.
• Flexible format: Sessions are 1 to 1.5 hours, weekly or fortnightly. In Christchurch, Auckland, or online.

Whether you're learning how to rank in Google, test an ad campaign, or use AI for faster content creation, this is coaching you can apply immediately.

Even better: our coaching services are registered for MBIE. Find out if your business is eligible to receive up to 50% off the coaching cost.

Explore if coaching could work for you, click https://alexanders.co.nz/digital-marketing-coaching/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Ifyouvenev to learn more about it and what grants may be available.

You don’t have time to sit through theory. And you definitely don’t have time to make costly mistakes trying to figure t...
20/10/2025

You don’t have time to sit through theory. And you definitely don’t have time to make costly mistakes trying to figure things out on your own.

That’s why our digital marketing coaching is designed to deliver real, measurable results, while you’re learning.

You’ll work with an experienced coach to:
• Set up or optimise your own campaigns (Google, Meta, LinkedIn)
• Make SEO improvements that drive free traffic
• Use AI tools to streamline your content production
• Understand tracking, results, and how to scale without overspending

And you’ll apply these skills straight to your business as you go, not in some mock scenario or homework project.

We don’t hand you a strategy and walk away. We guide you through implementation, help you tweak what’s not working, and make sure you’re confident in every decision.

Even better: our coaching services are registered for MBIE. Find out if your business is eligible to receive up to 50% off the coaching cost.

Explore if coaching could work for you, click https://alexanders.co.nz/digital-marketing-coaching/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Youdonthav to learn more about it and what grants may be available.

We are based in Christchurch, are in Auckland often and always available online across NZ.

If you're thinking of hiring a marketing person - or already have someone doing bits and pieces - here’s another option ...
19/10/2025

If you're thinking of hiring a marketing person - or already have someone doing bits and pieces - here’s another option to consider:
• Upskill the person you already have, with marketing coaching.
• Our coaching is designed for those in dual roles, office managers, business development staff, admin assistants, who are enthusiastic, capable, but not formally trained in digital marketing.

They just need the right guidance.

With 1-on-1 support from a senior marketer, they’ll learn:
• How to structure and launch digital ad campaigns
• What makes a landing page convert
• How to create content that gets attention
• How to build a marketing funnel that actually works
• Where AI tools can save hours and stretch budget

We’ve helped many businesses go from “doing marketing when there’s time” to running consistent, lead-generating systems.

Even better: our coaching services are registered for MBIE. Find out if your business is eligible to receive up to 50% off the coaching cost.

Explore if coaching could work for you, click https://alexanders.co.nz/digital-marketing-coaching/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Ifyourethi to learn more about it and what grants may be available.

We are based in Christchurch, are in Auckland often and always available online across NZ.

If you’re already doing your own marketing - running the odd Google Ad, posting to Facebook or LinkedIn when you have t...
18/10/2025

If you’re already doing your own marketing - running the odd Google Ad, posting to Facebook or LinkedIn when you have time, maybe even trying SEO, then you’re not alone.

We meet a lot of smart, capable business owners who are juggling it all…

But here’s the truth:
• Effort without direction is just expensive trial and error
• What most business owners need isn’t more tools or more ads
• They need a strategy that actually fits their business - and the skills to run it confidently, without second-guessing every move.

That’s where our one-on-one digital marketing coaching comes in.

Work with an experienced marketer to:
• Build a strategy that aligns with your goals
• Learn how to run your own ads, improve your SEO, and use AI tools
• Generate leads while you learn - not after
• Stop guessing, and start making informed decisions that move the needle

Even better: our coaching services are registered for MBIE. Find out if your business is eligible to receive up to 50% off the coaching cost.

Explore if coaching could work for you, click https://alexanders.co.nz/digital-marketing-coaching/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Ifyourealr to learn more about it and what grants may be available.

We are based in Christchurch, are in Auckland often and always available online across NZ.

Tired of paying agencies and still feeling unsure about what’s working? What if you could build a marketing system that ...
17/10/2025

Tired of paying agencies and still feeling unsure about what’s working? What if you could build a marketing system that you actually understand, and have the skills to run it yourself?

With our digital marketing coaching, you’ll work one-on-one with experienced marketers to:
• Launch campaigns that get real leads
• Optimise your website for Google and AI search
• Build a social content plan that fits your audience
• Use AI tools to speed up content creation and video production
• Learn how to test, track, and improve your results

This isn’t about theory, it’s practical, hands-on learning tailored to your business goals.

Even better: our coaching services are registered for MBIE. Find out if your business is eligible to receive up to 50% off the coaching cost.

Explore if coaching could work for you, click https://alexanders.co.nz/digital-marketing-coaching/?utm_source=facebook&utm_medium=Zoho+Social&utm_content=Tiredofpay to learn more about it and what grants may be available.

We are based in Christchurch, are in Auckland often and always available online across NZ.

Address

17 Wroxton Terrace
Christchurch
8014

Opening Hours

Monday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

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