17/09/2026
5,000+ members built a real community on Facebook, with genuine engagement, consistent workouts and real momentum.
But Facebook's algorithm, limited monetisation, and lack of control meant that the community had a ceiling.
No matter how strong the engagement got, MIM couldn't fully own their relationship with their members, or build the kind of recurring revenue a business like this deserved.
We built Move it Mama an app and the growth strategy around it.
Swipe through to read more about our work with Move it Mama and see what "owning your platform" actually looks like in practice.