Limelight Digital

02/07/2025

Worried about how AI is changing Google search? We’ve got you.
Search results are shifting—AI Overviews are giving people answers before they even click. But that doesn’t mean SEO is dead. It just means it’s evolving.
At Limelight Digital, we’re already helping NZ businesses adapt:
✔️ Making your content AI-friendly
✔️ Using structured data to land you in the spotlight
✔️ Mapping content to real customer intent
If you’re managing marketing in-house, rest easy—we’re keeping pace with the changes so you don’t have to.
👉 Read more on how AI is reshaping search:
https://www.limelightdigital.co.nz/insights/ai-is-changing-search-heres-what-you-need-to-know/

06/03/2025

Brand campaigns do more than boost awareness — they protect your business, reinforce trust, and ensure your brand stays front and centre for the right audience.
In our latest article, discover why brand campaigns matter, how they can benefit your business, and when to use one. 💡🔍

Check it out https://www.limelightdigital.co.nz/insights/maximising-impact-with-a-google-search-brand-campaign/

Your brand is being searched — are you making the most of it? When people search for your brand, you expect them to find you right away. But relying solely on organic search can be risky. Competitors can bid on your brand name, placing their ads above your organic listing and drawing potential cus...

05/03/2025

Great news for businesses! Google Business Profile now lets you generate a QR code for reviews. Simply share it with customers for quick and easy feedback! We highly recommend using this to boost your reviews and build trust with potential clients. 🚀

03/03/2025

🚀 A fresh update to Google Ads is here, introducing a new AI model to evaluate whether the landing page offers a user-friendly experience that matches the ad performance.

As PPC specialists, we're working closely with clients, ensuring landing pages are optimised for a positive user experience and align with Google Ads keywords we're targeting for that landing page. A great ad and campaign structure is only half the battle—if your landing page isn’t performing, neither will your ads.

💡 Have you noticed a drop in conversions or ad impressions since this update? We'd love to take a closer look with you and fine-tune both your ads and landing pages for maximum results. 📈

📞 Give us a call today!

🔗 Read more:

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.

27/02/2025

The workmate that also owns JuSea makes hanging out in the office on a sunny Friday morning all worth it! Thanks Tamron for the coffee, juice and treats!

26/02/2025

Is your social media activity actually driving results? 🤔

How do you know if your hard work on social media is turning into website traffic, store visits, or leads? The good news: there’s data to help you track it!

We’re kicking off a blog series to make sense of the tools and insights available—starting with the Meta Pixel.

📌 Why you need it
📌 How to install it in Meta’s latest interface (because we know it changes all the time!)

If you’re running ads or growing your online presence in February 2025, this is your must-read guide.

🔗 Read the blog here:

Discover setting up Facebook Pixel tracking in 2025 to optimise ads and building custom audiences.

19/02/2025

As SEO specialists, we’re exploring how our clients can maximise their chances of being featured in Large Language Models like ChatGPT. 🤖

A recent study by Seer Interactive reveals a key insight: brands ranking on page 1 of Google are significantly more likely to be mentioned in ChatGPT search results. 📈 Interestingly, the study found minimal impact from backlinks or content variety when it comes to driving these mentions.

Curious to learn more? Check out the full study here: https://www.seerinteractive.com/insights/what-drives-brand-mentions-in-ai-answers

What’s your take on how AI is reshaping SEO strategies? Let us know in the comments!

05/02/2025

When we take on new Google Ads accounts—whether from other agencies or self-managed campaigns—we often uncover quick wins that can make a big difference for our clients. From restructuring campaigns for better performance to improving ad and landing page relevancy, even small tweaks can have a big impact.

We call this the difference between a managed and unmanaged Google Ads account. A well-managed campaign is continuously optimised for relevance, efficiency, and ROI, while an unmanaged one risks wasted spend and missed opportunities.

In our latest blog, we break down the key differences, common pitfalls of unmanaged campaigns, and how expert management can drive better results.

Read the full blog here:

Managed vs. unmanaged Google Ads campaigns. How an agency should optimise your Google Ads campaigns and why managing campaigns is important.

02/02/2025

🚀 Big news for PMax campaigns! Google has introduced new controls and reporting features, giving us more transparency and optimisation opportunities. The more data we can access, the better we can refine campaigns for optimised performance.

Read more: https://blog.google/products/ads-commerce/new-performance-max-features-2025/

Here’s what’s new:
✅ Search categories are now visible directly in Google Ads—no more relying on scripts! However, many keywords still fall into the “uncategorized” bucket, so we’ll need to keep an eye on what’s hiding there.
✅ Keyword exclusions at the campaign level—finally! This is a major win for ensuring ad relevance.
✅ More insights into search themes, allowing us to better understand performance and fine-tune targeting.

Overall, these updates are a step in the right direction for us. More visibility means smarter optimisations, better targeting, and stronger results for our clients. We're looking forward to testing these new features!

New improvements to reporting, controls and creative capabilities are coming to Performance Max.

19/01/2025

✨ Client Appreciation Post ✨
Just before the festive season kicked off, we celebrated the launch of BidWrite's fresh new website with their incredible marketing team over morning tea at our office!
This project was a bit different from our usual approach. While we provided the design and templated sections, it was the super capable in-house BidWrite team who took the reins, building out pages and creating the final product.

Having worked with BidWrite for over 10 years, we already knew they were up to the challenge—and they didn’t disappoint! Their effort, professionalism, and skill shone through, delivering a site that lifted the design, improved the user experience, and brings clarity to their many specialised services.

We thrive off a good collaboration and absolutely love working with the BidWrite team!
👏 Congratulations BidWrite! Your hard work has paid off, and the new website looks fantastic. Check it out here: www.bidwrite.com.au

13/01/2025

🎉 Happy New Year from Limelight Digital! 🎉

As we kick off 2025, we're excited to share some digital marketing tips to help you thrive in challenging times. 📈

Even when the economy is tough, there are smart strategies you can use to keep your brand visible, build trust, and make your marketing budget work harder. 💡

Key insights:

- Adjust your tactics without sacrificing quality
- Build customer trust in uncertain times
- Maximise your digital budget

Let’s turn challenges into opportunities together! 🙌

👉 Read more https://www.limelightdigital.co.nz/insights/digital-marketing-during-an-economic-downturn/

21/11/2024