Traction Business Acceleration

06/06/2024

Owning a small business can be stressful, even at the best of times. And going through personal trauma can affect everything in your world, including your business. Through my personal experience, here are six steps that I hope can help you through.

6 Steps for Trauma & Business Recovery

Experiencing mental trauma, there's a risk your business could also be suffering, especially if you are a small business owner.

05/12/2019

10-Minutes with Hayden Paddon | Celebrating 21 Years

30/11/2017

ARE YOU MAKING VISUAL PROGRESS? For busy entrepreneurs, progress is essential; so how can it sometimes still feel so frustrating?

This is an issue that new clients often bring up when I start working with them, and also affects me personally at times, both in my businesses and my personal life. Here are my tips on how you can improve your mindset around progress for both you, your team and your clients.

https://traction-business.co.nz/2017/11/30/are-you-making-visual-progress/

09/11/2016

Most business owners recognise the need for branding their business. But have you considered the value in branding yourself? Let’s take a quick look at the differences, benefits and value of considering your own personal branding, as well as branding your business.

https://www.traction-business.co.nz/post/have-you-created-your-personal-brand

Do you have a personal brand as well as a business brand? Do you know why both are important? Learn how to become aware of your brand and actively create it.

16/06/2016

In marketing there is a very useful concept of describing your ideal client. It is a process of identifying the best type of client that your business could have, and their characteristics and habits. This exercise to help you identify common traits, habits, lifestyles, locations, income brackets, hobbies etc to engage in tailored marketing directly to them in a more time and cost efficient manner with better overall results.

In marketing there is a very useful concept of describing your ideal client. It is a process of identifying the best type of client that your business could have, and their characteristics and habi…

18/12/2015

For me, 2015 has been a year of extreme highs and lows, and has reiterated in my life what is truly important.

In March my wonderful husband, Matt McGlinchey and I finally tied the knot in a relaxed country wedding in Ohoka, North Canterbury. Our focus was fun - for us and our friends and family, and it certainly was a great day.

Then in July, Matt's father passed away from cancer. Although we knew it was coming, it was still a massive shock to us all. And two weeks later, Matt's mother ended up in hospital.

Throughout this year, the three things that have been emphasised the most for me are the ability to stay flexible, making the most of today, and the importance of close family and friends - because we're not made to get through this life alone. We need the love and support of others.

So enjoy the holidays with the ones that you love, take some time out to appreciate life, and be grateful for what you already have right now.

Wishing you a very Merry Christmas and Happy New Year,
Darlene Mathieson

13/10/2015

With business advisors pointing you towards analysis and spreadsheets, is there still relevance in listening to your gut instinct? My V6 speedway car rumbles expectantly as I wait on the grid. Belts, helmet and neck brace secure? Check. I am focused, calm, in the zone and ready to go. My temperature light flicks on – a known fault. My overflow bottle is cracked but I have let out some pressure and turned the heater on to circulate some air.

With business advisors pointing you towards analysis and spreadsheets, is there still relevance in listening to your gut instinct? My V6 speedway car rumbles expectantly as I wait on the grid. Belt...

08/09/2015

There is an interesting phenomenon in business that I like to refer to as unintentional business hibernation. This state most often occurs after a negative or traumatic period in our lives. Read how this can affect you and your business, and what can you do to start moving forward again.

There is an interesting phenomenon in business that I like to refer to as unintentional hibernation. This state most often occurs after a negative or traumatic period in our lives. It could be a na...

28/04/2015

Effective tag-lines, slogans and headings make a huge difference in business. Talk to us about our copy writing services to help make your promotional material, newsletters and press releases more effective.

The scene from the movie where Kermit gets into the advertising game.

16/04/2015

THE BUSINESS DATING GAME. You wouldn’t rush up to someone you'd never met and ask them to marry you, would you? Lets take a look at how to build long-term relationships with your clients.

Wooing new clients is a lot like dating. You wouldn't rush up to someone on the street you had never met and ask them to marry you, would you? Why then do so many business owners think that one-off contact (for example, one advert) will be successful? Of course, there are always exceptions to the rule, but lets look at how to build long-term relationships with your clients. [ 632 more words. ]

04/02/2015

WHAT'S IN A NAME? Words are incredibly powerful when used in the right way. Tips on professionally naming your business, products, services and client documents. Check out our latest blog post:

Words are incredibly powerful when used in the right way. Your company represents itself in many ways, and it is imperative to consider the implications of a well-named item. Below are five very im...

14/08/2014

VISION & LIFE PURPOSE: There is great power to having a purpose in life bigger than your own situation. Imagine the perfect world: What would it be like? How do people interact? What would you stop happening? This is your VISION. Now, throughout your life, how are you going to help make this a reality? This is your LIFE PURPOSE – a commitment to actively create your ideal world.