Pique Ecommerce - Your Shopify Growth Partners

21/03/2024

Is your Shopify conversion rate struggling?

Here's a few guiding questions to help inform your next moves and make some improvements:

1. Trust
- Does your website look like a legitimate, trustworthy business?
- Does your website have social proof and customer reviews?
- Has your brand been endorsed by other recognised brands or people?
- Is your website well designed, with coherent, quality branding?

2. Friction
- Does it take less than 5 seconds to figure out exactly what you sell and who it's for?
- Does your website load quickly when people visit for the first time?
- Is it easy for visitors to find what they're looking for and navigate around your website?
- Are there broken links in your website?
- Is it easy for people to pay for their order?
- Do you have a clear shipping and returns policy?

We would love to hear how you go!

20/03/2024

I love clarity.

In case you were wondering what a 6-7 figure ecom marketing funnel looks like...

This is it.

A relatively elegant solution for what can seem like a complex business.

We've used this exact funnel structure to generate revenue in the millions for our clients.

This ecosystem is battle-tested and will work for your D2C Shopify brand in 99% of cases.

Steal it, copy it, use it.

If you get stuck, let's talk.

15/03/2024

The market rewards people that just won't quit.

Consistency
Volume
Showing Up
Ex*****on

These are the traits of winners.

13/03/2024

13/03/2024

If you've ever dabbled with paid ads you know how frustrating it can be to figure out what's really going on.

The Facebook Ads Manager was designed by software engineers, not marketers.

Ad platforms benefit from a level of ignorance and confusion, as they make money regardless of whether you do or not.

Up until recent times, 100% of Facebook's revenues came from people like you buying ads on their platform. Now Zuck is attempting to diversify the business and escape into the Metaverse.

If you really want to make Facebook Ads work for you, you need more visibility on what's really going on and how to go about improving the results.

That's why we created a tool called Pique Insights.

It gives you a visual and instant snapshot into the performance of your Facebook Ads and as we continue to develop it, will provide you with additional features to help you maximise your ad spend.

If you currently have a Shopify store and want to get more out of your paid ads, click the link in the comments and sign up to become a beta tester. It's free for the time being but we're looking for merchants who are hungry to grow and are willing to provide feedback.

See you on the other side.

10/03/2024

There are no losses in life, only lessons.

Either way, if you don't quit, you win.

My team and I have reached out to 7000+ leads
Conducted 250+ audits
Been rejected more times than I can count
Submitted many proposals
Closed 6-figures in new business
Generated close to $4M in Shopify revenue for clients in total

This process has taught me something.

Never quit.

Keep asking.

Keep knocking.

Keep learning.

And you will always find a way to win.

07/03/2024

You would be sickened at how much money is left on the table by neglecting email marketing 💰

At the very least, your Shopify store should have a pop-up that offers some sort of incentive in exchange for a first name and email address. Klaviyo is an excellent tool to do this.

After that, a simple welcome series that delivers the discount/incentive and nudges the prospect towards a buying decision.

In some cases, this can take as little as 20 minutes to set up and could increase your sales dramatically.

Don't sleep on email.

04/03/2024

Signs of weak positioning:

- Needing to discount heavily to sell your products
- Lack of genuine buzz around your brand/products
- Not being able to clearly identify your ideal customer
- Low returning customer rates
- Incoherent messaging
- Low conversion rates
- High return rates
- Very mixed reviews

Fix your positioning and you'll usually solve a cascade of problems at the same time.

30/11/2022

In November we took a D2C brand selling branded merch from just over $50k in revenue to over $170k in revenue with an ROI of over 12x 🦾

How did we do it?

🔍 We took time to understand the business and took a deep dive into historical data to uncover hidden opportunities for growth

🤝 We collaborated with the business and listened to their priorities and goals

🎯 We tested and targeted the most responsive audiences and scaled budgets accordingly

🎨 We aggressively tested various creatives and ad types and found winning combinations

⚡️ We led with the bestselling products and adapted to inventory challenges

If you're selling on Shopify or know of a brand that wants to scale to the next level, flick us a DM or visit our website - we'd love to chat 🙂

31/10/2022

We just averaged an 8.63 ROAS (Return on Ad Spend) in the last 30 days for a client 😵 Not to mention they just had one of their biggest month of sales to date 💵

There's nothing more exciting in my field of work than working with a client who has great fundamentals and is looking to accelerate to the next level. It's like taking a match to a dry forest in the middle of Summer and watching that baby ignite 🔥 (metaphorically of course 😉)

Feeling really proud of our team for executing so excellently and trusting the process we've worked hard to streamline over the past 12 months. More epic results incoming!

29/08/2022

This is a great article on how to engage your audience. We highly recommend the Shopify Ecommerce Blog for some really helpful tips and insights 👇🏽

These 11 ecommerce tips can help drive growth online, engage the audience you want, and level up your business.