29/07/2026
+631% email revenue β and we didn't buy a single new subscriber to get it.
Klaviyo was connected. That's where most brands stop. The welcome series was one email, abandoned cart fired once, there was no post-purchase sequence and nothing for lapsed customers. Every one of those is revenue you've already paid to acquire, walking out the door.
Built the flows properly, segmented the list, then tested subject lines and offers monthly.
If you only look at one thing this week, open your flow report and check how many of the four core flows are actually live.