Bee & Jay Creative

29/04/2026

I can’t remember the last time I had so much fun with a design job!

It has been an absolute pleasure working with Jenny and Lucy from Itty Bitty Beats to design the graphics for their new singles 🩷

Make sure you check out their first single All You Need Is a Hug on Spotify now https://open.spotify.com/album/3qeFlpPCs4jZb7JnAOrhbs?si=p8TwZViwTAOwJP7A-eox_Q&nd=1&dlsi=4d7b1c9329d242be

22/03/2026

A brand refresh doesn’t have to be dramatic.

When Lexi asked me to give - a must have guide for Christchurch parents - a light rebrand, I was all in.

The foundations were there, but it needed cohesion. The colour palette felt busy, the typography lacked consistency, and the overall look didn’t reflect the value of the platform itself.

So we refined the logo, modernised the colours, tightened the type choices, and created a set of Instagram templates that feel fresh, engaging and easy to use.

It wasn’t a huge overhaul. Just careful, considered design decisions that bring clarity and confidence to the brand.

Swipe through to see the transformation 👉🏻

11/03/2026

Not every project is a brand new logo or startup brand.

A big part of my work is providing ongoing design support for established businesses. Over several years I worked closely with the team at Milestone Homes, creating a range of marketing collateral to showcase their new builds, making sure everything was eye catching, clear and on brand.

Great design isn’t just about looking good. It’s about helping businesses communicate better.

If you need design support for your business (big project or small), feel free to send me a DM 🩷

02/03/2026

After spending 8 years as a packaging designer for Cookie Time, I always jump at the chance to work on packaging projects.

Last year I worked with massage therapist Sammy to develop the branding for her new portable TENS machine. She needed a refined logo, colour palette and typeface recommendations, and packaging that would make her product stand out.

The result? A stronger logo, a calming yet confident colour palette, and packaging that feels premium, inviting, and launch-ready 🙌🏻

If you’re not already, go give this awesome mum owned biz a follow - it’s such a great product 🩷

09/02/2026

If variety really is the spice of life, then I’m doing pretty well right now 😍

I’ll admit, when I sold my business last year to focus fully on freelance graphic design, I did have a few moments of doubt. Would the right clients come along? Would there be enough variety to keep things interesting and sustainable?

Six months in, I can happily say I didn’t need to worry. I’ve had the pleasure of working with a wonderfully diverse range of clients, including:

🍷 A winery
🧁 A baker
🐮 A cattle farmer
⭐️ A charitable foundation
🏫 An intermediate school
🍺 A brewer’s guild
🏎️ A car racing brand
📈 Four small business startups

There’s nothing I love more than getting stuck into a new brand, and working across such different industries really pushes my creativity. I love it 🩷

If you’d like to add your business to this list, let’s chat! I have space for one, possibly two, new clients in February and I’m now taking bookings for March and beyond.

Flick me a DM or email me at [email protected]

03/02/2026

Sometimes a brief lands in your inbox and you just know it’s going to be special.

That’s exactly what happened when I first chatted with Natalie and Georgia from Friendle Mail.

Their idea was to create a penpal programme where Kiwi kids are thoughtfully matched and exchange meaningful mail with a new friend. As a mum of young kids, I loved this as a genuinely screen free way for kids to connect.

Designing a child friendly brand from scratch is always a fun challenge, and this one was no exception. We landed on a rainbow logo, playful typography, and a fun brandmark that feels bright, warm, and made for kids.

If you’ve got kids, make sure you give .mail a follow.

29/10/2025