MyAgency

Name: MyAgency
Address: 373 Princes Street, Dunedin, NZ
Telephone: +64210415068

A team of marketing experts with the perfect mix of data & creativity.

02/06/2026

Sometimes the best marketing support is not about taking everything over.

For Clay Play, our role was to help Emily, the lovely founder behind the brand, create a clearer pathway forward.

We explored product positioning, pricing, messaging, target audiences and the different ways Clay Play could grow, from creative kits for adults and kids through to corporate and wellness gifting.

Because Emily already had a strong understanding of her product and customer, the next step was helping her build the skills and confidence to drive more of the marketing herself.

Now, we are supporting her with Meta ads training so she can better understand paid traffic, test messaging and control the flow of high-quality social media visitors.

If you have a product-based business with heart, but need clarity on how to position it, promote it and grow it, this is a great example of strategy meeting founder-led action.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/ecom-building-a-clear-pathway-forward-for-clay-play

27/05/2026

Property lead generation is not just about getting clicks. It is about creating real buyer conversations.

For Parkview Estate in Te Awamutu, the goal was to generate leads for a property development over a focused campaign period, supporting sales conversations for sections valued at more than $400,000.

Through a targeted property lead generation campaign, we helped create interest, drive enquiries and support real sales momentum.

The campaign delivered a cost per lead average of under $100, with positive enquiry quality and contracts on the table.

If you are a developer with land, house and land packages, off-plan homes or a residential project to sell, a focused lead generation campaign can help you reach the right buyers faster.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/property-developer-lead-generation-for-parkview-estate

24/05/2026

When an ecommerce brand is spending heavily on ads, the numbers need to make sense.

For one New Zealand merino supplier, the issue was not demand. The product was strong, the audience was engaged, and the conversion rate was healthy.

The opportunity was in the ad spend mix.

Google is powerful for capturing high-intent search, but it is also expensive. Meta can often drive more traffic at a lower cost, nurture people through the funnel, and build smarter audiences based on real buying behaviour.

The sweet spot? Using Google and Meta together.

Google helps bring in high-intent customers and teaches the system who is likely to convert. Meta helps retarget, nurture, and scale that audience more efficiently.

Overload Google and starve Meta, and you may end up disappointed with the results.

Balance the two properly, and the numbers start working much harder.

Read the full project here:
https://mymarketingagency.co.nz/blogs/past-projects/what-the-numbers-revealed-for-a-merino-ecommerce-brand

20/05/2026

For businesses like Cabins Direct, we do not just look at ads in isolation. We bring the data together so we can see what is driving leads, where the funnel needs support, and what action will make the biggest difference next.

It is real support, not just reporting.

Data Lab helps clients understand their numbers, make smarter decisions, and scale with more confidence, especially when growth is happening quickly.

Because better data leads to better decisions, and better decisions lead to stronger growth.

19/05/2026

Fast growth is exciting, but it can also put pressure on your systems.

has grown from a two-person start-up to a team of five in just four months and it’s because customers are loving (and demanding) their comfortable cabins! From an extra office or teenagers bedroom to a space for grandma to stay, Cabins Direct offer both rental and purchase options for people in Auckland and Northland.

We support Andrew by taking care of Meta and Google lead generation… as well as data, advice, and strategic guidance to help create a stronger, more predictable marketing system.

The focus has not just been more enquiries. It has been better enquiries, from people in the right locations, with the right intent, and enough information to take the next step.

If your business is growing quickly but your lead generation feels unpredictable, this is a great reminder that scaling is not just about spending more. It is about improving the full funnel.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/scaling-lead-generation-for-a-fast-growing-cabin-business

23/04/2026

This year reflects who we are and what we stand for.

Whether we are training your team, collaborating alongside you, or managing your marketing for you, our service mix is firmly focused on revenue growth.

We are not here to do more for the sake of it. We are here to do the work that drives real commercial impact.

If you want a team who have built from the ground up, understand both failure and success, and are laser-focused on data, talk to us about how we can help you grow this year.

https://mymarketingagency.co.nz/

21/04/2026

2025 felt like the year the hard decisions started to show their value.

The changes we made paid off. Our revenue grew by 54%, and we used that growth to keep strengthening the business from the inside out.

We built capabilities within the team, improved our internal efficiencies, documented process after process, and kept refining how we supported our clients.

One of the most exciting outcomes of that work was The Data Lab, a tool created to give both our team and our clients better data, clearer insight, and stronger decision-making.

This was a year of building with intention

19/04/2026

2021 to 2024 was the chapter of rapid growth and big decisions. We grew quickly. Really quickly. At one point we were supporting more than 80 clients a month, primarily through organic content, because I genuinely believed I could teach almost anyone how to do what we do. We expanded the team, moved into a bigger office, and kept saying yes as the momentum built.

James and Bryce came into the business during this chapter too, bringing experience, perspective, and belief in what we were building. Their involvement helped us sharpen the business and think more seriously about scale, structure, and what it would take to create something sustainable.

But by 2024, the data told a very clear story. I pulled the numbers apart, looked hard at where the real impact was being created, and made one of the biggest calls we have ever made as a business. We let go of more than 70% of the services we had been offering and applied the 80/20 rule, doubling down on what worked best.

That decision changed everything.

16/04/2026

A couple of MyTreat suppliers became consulting clients. A few local businesses followed. Then COVID hit, demand for digital marketing surged, and things moved quickly.

So I opened a little marketing office in Cromwell.

It was not flashy, but it became the perfect testing ground for something much bigger.

14/04/2026

A chapter of big risk, big learning and fast growth.

Taking the leap into self-employment through MyTreat was equal parts exciting and overwhelming. It grew quickly, and with that growth came chaos, and a crash course in operations, leadership, fulfilment, and decision-making. It was my first real opportunity to test my own ideas, my own budget, and my own instincts.

That season taught me that marketing was in my blood. It taught me how much I loved building, selling, and creating momentum. It also taught me that growth is not always glamorous. Sometimes it looks like long days, no days off, problem-solving on the fly, and learning lessons the hard way.

I will always be grateful to the incredible women who helped us pack and send thousands of treat boxes to women all over Aotearoa. That business taught me so much about what it takes to build something from the ground up.

And while I eventually sold it when I found out I was pregnant with my second baby, MyTreat played a huge role in shaping the founder, marketer, and business owner I would become next.

Address

373 Princes Street
Dunedin

Telephone

+64210415068

Website

https://mymarketingagency.co.nz/

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