MyAgency

MyAgency A team of marketing experts with the perfect mix of data & creativity.

Bringing a new product or service to market takes more than a good idea. For Arkspark, the opportunity was clear. Steph ...
29/06/2026

Bringing a new product or service to market takes more than a good idea.

For Arkspark, the opportunity was clear. Steph had the design skill, the vision and the architectural thinking to create a new range of kitset homes, but the next step was turning that vision into a clear pathway to market.

Our role is to support the project with strategy, forecasting, positioning and regular check-ins, helping shape the journey from concept to customer.

Because even the best ideas need structure behind them.

If you have a new product, service or business direction sitting in your head, but you are not sure how to bring it to market, this project is a great example of what strategy can unlock.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/helping-arkspark-bring-a-new-kitset-home-vision-to-market

Marketing a boutique development takes more than saying “homes for sale”. For Rocks On Holloway, a beautiful Clyde devel...
25/06/2026

Marketing a boutique development takes more than saying “homes for sale”.

For Rocks On Holloway, a beautiful Clyde development by RAM Projects, the goal was to create a lead generation pathway that attracted the right people, built trust and supported genuine buyer enquiry.

We helped shape the campaign around lifestyle, location, design and the opportunity to secure a home in one of Central Otago’s most loved towns.

The outcome was a digital campaign designed to position the development clearly, create interest and make it easier for potential buyers to take the next step.

If you are selling a boutique development, your marketing needs to do more than create visibility. It needs to tell the right story to the right people.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/supporting-lead-generation-for-a-boutique-clyde-development

A good marketing strategy should never start with guesswork. For Yoga Tribe, the first step was building a forecast that...
24/06/2026

A good marketing strategy should never start with guesswork.

For Yoga Tribe, the first step was building a forecast that showed what needed to happen for the campaign to work.

Revenue was starting from $0, with a target of more than $17,000 in one month, so we needed clear numbers, daily benchmarks and a practical pathway forward.

Using The Data Lab, we reviewed past performance, analysed traffic and sales trends, and mapped out what traffic, conversion rates and spend levels were required.

The forecast became the campaign’s reference point, helping us make better decisions, adjust quickly and track whether the relaunch was on target.

If you are about to launch, relaunch or scale, but you do not know what your numbers need to look like, this is exactly where your strategy should start.

Launching a product is one thing. Testing the market properly is another. After supporting the Vince crowdfunding campai...
17/06/2026

Launching a product is one thing. Testing the market properly is another.

After supporting the Vince crowdfunding campaign, we are now helping the brand move into its next stage: market testing, messaging refinement and building a stronger sales pathway.

Vince solves a real problem. Most convenient food is not that healthy, and most healthy food is not that convenient.

The opportunity now is to help customers understand how Vince fits into everyday life, from busy families to outdoor adventurers and people wanting quick, nourishing meals.

Our role is to support conversion, test the market and use data to understand how customers respond over time.

If you have launched a product but need to move from “we made it” to “now how do we sell it consistently?”, this project is a great example.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/helping-vince-move-from-crowdfunding-to-market-testing

14/06/2026

Your website should do more than look good. It should support growth.

Our WIX and Shopify website specialists build sites with structure, conversion and performance in mind, whether you need a simple service website, a flexible WIX build, or a Shopify store ready to sell.

Our Simple Site Plan starts from $990 + GST and includes a simple site structure with a homepage, contact page and service or product page.

It is a practical, cost-effective way to get your business online with a strong foundation.

Find out more:
https://mymarketingagency.co.nz/pages/website-development

Organic marketing can work incredibly well when the product is strong, the messaging is clear and the storytelling is co...
10/06/2026

Organic marketing can work incredibly well when the product is strong, the messaging is clear and the storytelling is consistent.

We have worked with NZSIP since 2023, supporting a 100% organic campaign with no paid ads and no big media spend.

Instead, the focus has been on strong website foundations, product education, consistent content and helping the market understand a better way to build.

The result? Sky-high website conversions, strong enquiry levels and visible growth within the business.

NZSIP is a brilliant example of what can happen when a business has a genuine point of difference and the marketing gives people enough information to understand it.

If you are relying on organic marketing but feel like your content is not converting into enquiries, this one is worth a read.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/how-nzsip-has-grown-through-a-100-organic-marketing-campaign

07/06/2026

Marketing without strategy can quickly become expensive guesswork.

Our Marketing Strategies are designed to give you clarity on what to focus on, where the biggest opportunities sit, and how your content, website, ads, email and data should work together to support real growth.

We help turn ideas into a clear, practical action plan, so you know what to do next and why it matters.

Find out more:

https://mymarketingagency.co.nz/pages/marketing-strategy-sessions

Sometimes the best marketing support is not about taking everything over. For Clay Play, our role was to help Emily, the...
02/06/2026

Sometimes the best marketing support is not about taking everything over.

For Clay Play, our role was to help Emily, the lovely founder behind the brand, create a clearer pathway forward.

We explored product positioning, pricing, messaging, target audiences and the different ways Clay Play could grow, from creative kits for adults and kids through to corporate and wellness gifting.

Because Emily already had a strong understanding of her product and customer, the next step was helping her build the skills and confidence to drive more of the marketing herself.

Now, we are supporting her with Meta ads training so she can better understand paid traffic, test messaging and control the flow of high-quality social media visitors.

If you have a product-based business with heart, but need clarity on how to position it, promote it and grow it, this is a great example of strategy meeting founder-led action.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/ecom-building-a-clear-pathway-forward-for-clay-play

Property lead generation is not just about getting clicks. It is about creating real buyer conversations. For Parkview E...
27/05/2026

Property lead generation is not just about getting clicks. It is about creating real buyer conversations.

For Parkview Estate in Te Awamutu, the goal was to generate leads for a property development over a focused campaign period, supporting sales conversations for sections valued at more than $400,000.

Through a targeted property lead generation campaign, we helped create interest, drive enquiries and support real sales momentum.

The campaign delivered a cost per lead average of under $100, with positive enquiry quality and contracts on the table.

If you are a developer with land, house and land packages, off-plan homes or a residential project to sell, a focused lead generation campaign can help you reach the right buyers faster.

Read more here:
https://mymarketingagency.co.nz/blogs/past-projects/property-developer-lead-generation-for-parkview-estate

When an ecommerce brand is spending heavily on ads, the numbers need to make sense. For one New Zealand merino supplier,...
24/05/2026

When an ecommerce brand is spending heavily on ads, the numbers need to make sense.

For one New Zealand merino supplier, the issue was not demand. The product was strong, the audience was engaged, and the conversion rate was healthy.

The opportunity was in the ad spend mix.

Google is powerful for capturing high-intent search, but it is also expensive. Meta can often drive more traffic at a lower cost, nurture people through the funnel, and build smarter audiences based on real buying behaviour.

The sweet spot? Using Google and Meta together.

Google helps bring in high-intent customers and teaches the system who is likely to convert. Meta helps retarget, nurture, and scale that audience more efficiently.

Overload Google and starve Meta, and you may end up disappointed with the results.

Balance the two properly, and the numbers start working much harder.

Read the full project here:
https://mymarketingagency.co.nz/blogs/past-projects/what-the-numbers-revealed-for-a-merino-ecommerce-brand

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