Cre8ive Marketing

Cre8ive Marketing Helping NZ businesses build future-proof marketing foundations through strategy-led digital marketing grounded in data, experience, and real-world insight.
(1)

Branding, design, websites, SEO, Meta Ads, Google Ads, social media and training. DIGITAL MARKETING AGENCY Locally owned and operated. For businesses large or small, we are here to help. We are a full service marketing agency committed to creating better results working with our core values of honesty, hard work and trust.

AI can sound very confident when it’s completely wrong.Another simple AI tip from the Cre8ive team: make AI show you whe...
14/09/2026

AI can sound very confident when it’s completely wrong.

Another simple AI tip from the Cre8ive team: make AI show you where it got its information.

AI “hallucinations” happen when tools such as ChatGPT or Claude generate information that sounds plausible, but isn't actually true.

The problem? The answer often doesn't look wrong.

It can be beautifully written, confidently stated and include very specific figures.

So when we're using AI for research where accuracy matters, we give it much tighter instructions.

Instead of:

❌ “What are the latest statistics on X?”

Try:

✅ “Answer using only information from [SPECIFIC WEBSITES/SOURCES]. Cite the exact source and link for every statistic or figure. If the information isn't available from those sources, say ‘not found’. Don't fill the gaps from memory.”

For example, if we wanted New Zealand population statistics, we could tell AI to use Stats NZ rather than simply asking it to find the answer.

Why?

🔎 You control the quality of the sources.
You're not leaving AI to decide which websites should be trusted.

🔗 You can check the answer yourself.
If AI tells you “37% of New Zealand businesses…”, you should be able to click through to the original source and confirm it actually says 37%.

And this is important:

⚠️ A citation isn't proof that the answer is correct.

AI can misinterpret a source, attribute information incorrectly or even provide a citation that doesn't support the claim.

For anything important, open the source and check it.

A good rule for using AI for research:

👉 Don't just ask for the answer. Ask for the evidence behind the answer.

AI can dramatically speed up research. It shouldn't replace verification.

🎓 Applications are now open!Know someone planning to study at the University of Otago in 2027?One of our valued clients,...
10/09/2026

🎓 Applications are now open!

Know someone planning to study at the University of Otago in 2027?

One of our valued clients, The Foundation for Knox and Salmond College, provides accommodation awards to support deserving undergraduate and postgraduate students to live and study at Knox and Salmond Colleges.

Their funding round is now open for applications, so if you know of aspiring applicants who could benefit from this support, let them know of this fantastic opportunity.

Applications close 30 September 2026.

👉 Find out more and apply: thefoundation.org.nz/awards/

⭐ Foundations of Social Media Marketing Course Dunedin ⭐Posting on Facebook and Instagram is easy. Knowing what to post,...
08/09/2026

⭐ Foundations of Social Media Marketing Course Dunedin ⭐
Posting on Facebook and Instagram is easy. Knowing what to post, where to focus your time, how the algorithms actually work, and whether any of it is supporting your business goals? That’s where strategy comes in.

Join Philippa Crick, Director of Cre8ive Marketing, for a practical half-day course covering the foundations of organic Facebook and Instagram marketing.

We’ll get into:

✔️ Building a clear social media strategy around your goals and audience
✔️ Choosing the right channels and knowing where to focus your time
✔️ Understanding how Facebook and Instagram algorithms influence reach
✔️ Creating content pillars and content that supports your brand
✔️ Using AI to research, plan and create more efficiently – without ending up with generic, off-brand content

WHEN: Wednesday, 14 October | 9am–1pm
WHERE: Business South, Level 3, 442 Moray Place, Dunedin

Proudly hosted by Business-South. Members and non-members are welcome, with 50% subsidised pricing available for not-for-profit organisations (T&Cs apply).

Limited Places Available.
👉 Book Now: https://businesssouth.outreach.co.nz/forms/register?event=427410

A little different from our usual morning in the office 🩺Here’s Philippa at Tūhura Otago Museum, talking doctors through...
07/09/2026

A little different from our usual morning in the office 🩺

Here’s Philippa at Tūhura Otago Museum, talking doctors through what to expect before sitting their practice exam for one of our lovely clients, the Dunedin Basic Medical Sciences Course Trust.

The doctors have come to Dunedin from across New Zealand and Australia for an intensive three-week course covering anatomy, physiology and pathology as they prepare for the Royal Australasian College of Surgeons’ Surgical Sciences Examination – an important step on the pathway towards becoming a surgeon.

The Dunedin Course has a long history of helping doctors prepare for these demanding exams, combining intensive teaching with practice exams that let participants experience the format and process before sitting the real thing.

Cre8ive has worked with the Dunedin Course for more than a decade. Over that time, we've designed and built their website, created participant and exam information, developed their online exam platform in Moodle, and produced other marketing material.

Twice a year, we also help deliver the practice exam – testing the system before it goes live, briefing participants on the day, collating the results and sending them out afterwards.

It’s one of those projects that shows just how varied our work can be – and one of the things we enjoy most about working across such a diverse mix of clients, industries and projects.

No time to get bored!

Most businesses go straight to a designer or developer.That’s fine—if you already know exactly what you need.But most do...
03/09/2026

Most businesses go straight to a designer or developer.

That’s fine—if you already know exactly what you need.

But most don’t.

They haven’t defined the goal.
They haven’t clarified the audience.
They don’t know what the website or campaign is meant to do.

So they end up with something that looks good—
and performs badly.

Strategy isn’t a “nice to have” at the start.
It’s what stops you wasting time and budget on the wrong thing.

Our role is to define the direction first—
then bring in the right people to execute it properly.

We've been diving much deeper into AI lately, looking at how we can use it more effectively and efficiently in our day-t...
01/09/2026

We've been diving much deeper into AI lately, looking at how we can use it more effectively and efficiently in our day-to-day work at Cre8ive.

There is a LOT to learn (and it’s changing incredibly quickly), so as I come across simple tips that genuinely make a difference, we will share them.

Here’s an easy one to start with.

💡 One word that can improve your AI prompts: “because”.

When you give AI an instruction, don’t just tell it what you want. Explain why.

For example:

⛔ Weak:
“Don’t use emojis.”

✅ Better:
“Don’t use emojis because this is going into a formal proposal for a corporate client and needs a polished, professional tone.”

Why is the second one better?

The first gives AI one rule: no emojis.

The second gives it context. It now understands you’re trying to produce a formal, professional document, so it can use that information to make better decisions about the rest of the output too.

A few more examples:

✏️ For readability:
“Write short sentences because most of my readers will open this on their phone and skim it.”

📧 For formatting:
“Don’t use tables because I’m pasting this into an email platform where tables don’t display reliably.”

🔎 For accuracy:
“Tell me clearly when you’re uncertain because I may use this information with clients, and I would rather know something needs checking than be given a confident but incorrect answer.”

And on that last one — always fact-check anything important. Telling AI not to make things up doesn’t guarantee it won’t!

One more tip: make your “becauses” permanent.

If you find yourself giving AI the same rules repeatedly, add them to your Custom Instructions or Project Instructions instead.

For example, rather than:
“Use NZ spelling.”

Try:
“Use New Zealand English spelling and conventions by default because our clients and audiences are predominantly New Zealand-based. Avoid US spelling and terminology, as it can make content feel generic or poorly localised.”

Then you don’t need to repeat it every time.

The simple formula:
👉 What you want + why you want it.

A small change to the way you prompt AI that can lead to noticeably better results.

Every daffodil counts. 🌼Here’s Bernice and Charmaine with the lovely bunch of daffodils brightening up the Cre8ive offic...
27/08/2026

Every daffodil counts. 🌼

Here’s Bernice and Charmaine with the lovely bunch of daffodils brightening up the Cre8ive office.

We’re proud to support our lovely client, the Cancer Society Otago Southland , and the amazing work they do supporting people with cancer and their families — with no government funding.

💛 Supporting the one in three New Zealanders affected by cancer.

We’re taking the plunge with our new client, Kiwitub NZ Original Portable Hot Tub 🔥The Original Portable Hot Tub. And a...
20/08/2026

We’re taking the plunge with our new client, Kiwitub NZ Original Portable Hot Tub 🔥

The Original Portable Hot Tub. And a Kiwi story that goes back decades.

Kiwitub is now proudly owned by Allan Whitfield, founder of Allan’s Sheetmetal & Engineering — a long-standing Cre8ive client and part of a family-owned group of New Zealand manufacturing and engineering businesses.

But the connection goes back much further.

For many years, the copper burner at the heart of every Kiwitub was manufactured by Valley Industries in Dunedin. More than a decade ago, Allan’s acquired Valley Industries from Allan’s brother Barry and has continued manufacturing the burners ever since. Long before Kiwitub became part of the Allan’s group, the Whitfield family was already helping build one of its most important components.

Kiwitub itself began in Central Otago, when physiotherapist and inventor Steve August wanted something bigger than the old cast-iron bath he’d been heating over a fire at the family bach in Bannockburn. Inspired by traditional water-heating systems and a bit of classic Kiwi ingenuity, he developed the first prototype of what would become Kiwitub.

Today, more than 2,000 Kiwitubs have been sold across New Zealand and beyond.

No electricity, pumps, plumbing or chemicals. Just fresh water or seawater, LPG or firewood, and somewhere worth soaking.

From a homemade solution at a Central Otago bach to The Original Portable Hot Tub — it’s a great New Zealand story, and we’re excited to be helping with its next chapter.

👉 Check them out at kiwitub.co.nz

Visuals aren’t optional. They significantly increase what people remember.People remember 10% of text after 72 hours.Add...
10/08/2026

Visuals aren’t optional. They significantly increase what people remember.
People remember 10% of text after 72 hours.
Add visuals and recall jumps to 65%.

Same message.
Completely different outcome.

If your website, ads, or socials are text-heavy, you’re not informing — you’re losing attention.

If people don’t know you exist, they can’t choose you. Marketing isn't about making the most noise. It's about making su...
04/08/2026

If people don’t know you exist, they can’t choose you.

Marketing isn't about making the most noise. It's about making sure the right people hear, see, and remember your brand.

Whether it's your website, social media, advertising, or email marketing, every touchpoint plays a role in helping your business get noticed. 🙌

Address

19 Royal Terrace
Dunedin
9016

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+6434741075

Website

Alerts

Be the first to know and let us send you an email when Cre8ive Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Cre8ive Marketing:

Shortcuts

Share

Category