Link∙Ability

12/05/2026

AI is changing the face of LinkedIn. And that has major ramifications for businesses using the platform in their marketing and outreach. As Lynnaire Johnston explained to Mei Heron on episode 2 of the new BNZ Business Breakfast show on TVNZ.

21/04/2026

When it comes to LinkedIn advice, how do you know who to believe?

3 likes, 1 comment. "The End of One-Size-Fits-All LinkedIn® Advice "

06/03/2026

Listening is not simply a communication skill – it is a strategic leadership capability.

In a recent Livestream Lynnaire Johnston and other panellists examined how executive listening shapes organisational culture, trust, and influence, particularly in an era where leaders are increasingly visible online.

A central theme was the distinction between operational listening and strategic listening. While operational listening focuses on immediate tasks and updates, strategic listening requires leaders to understand context, signals from their teams, and emerging issues within their organisations. Several panelists noted that executive ego and fixed agendas often prevent leaders from truly hearing what others are saying.

The conversation also highlighted the growing role of LinkedIn® as a listening environment. Instead of taking place solely in boardrooms or meetings, leadership listening now occurs in digital feeds through posts, comments and conversations. Leaders who only repost corporate messaging risk appearing disconnected from their audience, while those who engage authentically build trust and influence.

Finally, the panel emphasised that listening is closely tied to leadership credibility. When leaders repeat insights from their teams, publicly recognise contributions, and engage thoughtfully in conversations, people feel heard. In an AI-driven information environment, that authenticity and responsiveness become even more important for maintaining trust and visibility.

Watch the replay here:

Executive Listening is no longer optional.In today’s AI-driven, hyper-visible business environment, silence from leadership does not signal stability – it si...

23/02/2026

Building Trust on LinkedIn When AI Gets It Wrong

On a recent Link∙Ability [IN]sights livestream we explored how trust operates in professional environments at a time when confidence is easy to manufacture but credibility is harder to assess. Trust is not a fixed state or a personal brand claim – it is contextual, shaped by lived experience, and built or eroded through patterns of behaviour over time. We make trust decisions constantly, often subconsciously, and those decisions influence who we listen to, who we follow, and whose judgement we rely on. In a world where AI has increased the speed and polish of information, many of the shortcuts we once used to assess trust no longer hold.

Inside organisations, trust runs in two directions. It is not only about whether people trust leaders, but about how much trust leaders extend to others. When trust is low, control increases, decision-making slows, and confidence drains quietly away. When trust is present, people step up, take ownership, and exercise judgement. This shift – often described as moving from Command & Control to Trust & Inspire – becomes even more important in complex, fast-moving environments where leaders cannot oversee everything and must rely on expertise throughout the organisation.

LinkedIn is one of the places where these trust dynamics become visible. People assess trust through consistency, behaviour, judgement, and how others are treated over time. What leaders choose to share, amplify, automate, or attach their names to sends signals, whether intended or not. The central thread of the conversation was that trust is not about sounding confident or rejecting technology. It is about being careful with influence, listening more than reacting, and recognising that trust is built in small, observable moments that compound over time.

Watch the replay for full discussion.

Trust has always mattered on LinkedIn – but for leaders in particular, it has become a defining point of difference.In an era where AI can generate content a...

16/01/2026

If LinkedIn has felt harder or less predictable over the past year, you’re not imagining it.

AI has quietly changed how visibility works on the platform. It’s no longer about posting more often or chasing tactics – it’s about clarity, consistency, and how you show up across your whole presence.

In this replay, I unpack what’s really changed on LinkedIn, why engagement now matters more than publishing, and how leaders can stay visible and credible without performing or burning out.

If you’ve been wondering what to focus on next – and what to stop worrying about – this conversation will help bring some much-needed clarity.

Watch the replay here:

1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

09/01/2026

Lynnaire Johnston was up early today to appear on this livestream podcast hosted out of the US:
https://www.youtube.com/live/OLZ63dyzcMY
In it she talks about the vast changes on LinkedIn the past year, most of them invisible to the naked eye.

🤖 AI has changed how LinkedIn decides who gets seen.👀 Are you visible—or invisible?LinkedIn is no longer just a networking platform. It’s an AI-powered dis...

09/12/2025

Are women being discriminated against online thanks to AI? Find out here:

Discover how leaders can stay influential in a digital world shaped by algorithms, uneven visibility and evolving expectations.

17/11/2025

Join Link∙Ability's Lynnaire Johnston as she explores how women in business can build genuine visibility on LinkedIn through simple, human connection. Discover why thoughtful comments, clear storytelling, and small daily habits matter far more than posting volume – and how to show up with confidence in a crowded digital world.

This week on The KORE Women podcast, Dr. Summer welcomes Lynnaire Johnston, who is a global LinkedIn authority, author of Link∙Ability, and the go-to voice f...

10/11/2025

LinkedIn® has changed how visibility works. It’s no longer about posting more, but about positioning yourself clearly and credibly. Here’s how to ensure your expertise remains discoverable as we move into 2026.

Learn how clarity, credibility and strategic contribution shape visibility in LinkedIn’s new AI-driven discovery landscape for LinkedIn Discoverability 2026

02/11/2025

How to build a stronger LinkedIn® presence for 2026:

Learn practical LinkedIn growth tactics – from profile optimisation to relationship-building – that will increase your visibility and influence in 2026.