18/03/2024
Social media tip of the day 🌟
Hashtags might appear simple on the surface, but as a local business, to find hashtags that help you become more visible on Instagram and reach your audience, you need to dig a little deeper.
Here are some tips to help you find and craft better hashtags:
✅ Embrace Local Charm:
Start with hyper-local hashtags that resonate with your community. Think beyond ; target hashtags specific to your city, neighbourhood, or local events. For example, using for a local cafe or for a gallery can connect you to potential customers right in your backyard. It’s about being where your audience is, geographically and culturally.
✅ Use Industry Hashtags:
Every industry and niche has its own set of go-to hashtags. To get in on the action and find the ones that best suit your brand, take a dive into the hashtag pools used by the movers and shakers of your industry. You'll notice that a lot of these tags are pretty straightforward – the kind that hit you with a "Why didn't I think of that?" moment. Take the craft beer world, for instance. It's brimming with gems like , , and . Simple, but effective. These hashtags are like open invitations to join the conversation, making them perfect for brands looking to tap into the community. Get creative and start weaving those industry-specific tags into your captions.
✅ Research Competitors Hashtags:
Keeping an eye on your competition is a smart strategy. Analyse the hashtags that similar businesses in your industry, local and abroad, are using to engage their audience. This insight can help you identify which tags are resonating within your market and reveal new hashtag opportunities. It’s not about copying but understanding the landscape and finding your unique angle within it.
