Yield Marketing

Yield Marketing Yield Marketing is where agriculture, marketing, and creativity converge! As a team of seasoned professionals.

We live and breathe agriculture, understanding the needs of farmers by visiting their farms and capturing their authentic stories.

“I know it’s bad but to be honest I keep up with what’s happening on Facebook.”A Waikato farmer told me that last year. ...
30/05/2026

“I know it’s bad but to be honest I keep up with what’s happening on Facebook.”

A Waikato farmer told me that last year. Sitting behind the cows, scrolling the feed, catching up on what’s happening in his community.
No laptop, No desktop and No scheduled time to browse. Just their phone, a slow herd, and a few minutes to stay connected to the world outside the farm gate.

That’s rural Facebook in 2026. It’s not glamorous and farmers will be the first to tell you they probably spend too much time on it, but they’re on it. Every day, in the shed, in the ute, waiting for the next mob to move through.

If your agribusiness isn’t showing up in that feed, you’re missing the conversation entirely.

"I know it's bad but to be honest I keep up with what's happening on Facebook."A Waikato farmer told me that last year. ...
30/05/2026

"I know it's bad but to be honest I keep up with what's happening on Facebook."

A Waikato farmer told me that last year. Sitting behind the cows, scrolling the feed, catching up on what's happening in his community.
No laptop, No desktop and No scheduled time to browse. Just their phone, a slow herd, and a few minutes to stay connected to the world outside the farm gate.

That's rural Facebook in 2026. It's not glamorous and farmers will be the first to tell you they probably spend too much time on it, but they're on it. Every day, in the shed, in the ute, waiting for the next mob to move through.

If your agribusiness isn't showing up in that feed, you're missing the conversation entirely.

Last Friday we chased daylight across Hawke's Bay until it ran out!We were on farm with FarmSense, shifting location to ...
26/05/2026

Last Friday we chased daylight across Hawke's Bay until it ran out!

We were on farm with FarmSense, shifting location to location, watching the light drop behind the ranges and no tripod stays in the same spot for long when the sun's moving that fast. By the time we wrapped, the paddocks were dark and the product shots were captured.

That's how it works when you're making content for farmers. Cups on, evening shoots and early mornings is often when the real works being done on farm. Our goal is to be there to capture it how it is.

Farmers don't work 9 to 5 and neither should the people telling their stories.

When the marketing & sales team have polite discussions instead of heated debates.
26/05/2026

When the marketing & sales team have polite discussions instead of heated debates.

Last week we got spotted out on farm by Livestock Visibility Solutions.Now they must have all our trade secrets 😂 Don’t ...
17/05/2026

Last week we got spotted out on farm by Livestock Visibility Solutions.

Now they must have all our trade secrets 😂

Don’t think they caught Josh burning the bacon though….

What is that…..
13/05/2026

What is that…..

Every product or service delivered on farm is delivering some kind of value. Communicating that value is the fun part, a...
13/05/2026

Every product or service delivered on farm is delivering some kind of value. Communicating that value is the fun part, and the approach is different every time.

Last year we collaborated with EasyMat to kit out the floor of a site at Fieldays and this year it was epic to be able to shoot for Brent and his team in Swannanoa near Christchurch.

Now you know why Josh is laying on the ground 🤣

We did apologise to the team milking for slowing cow flow but the shot was well worth it and we cooked breakfast to make up for the interuptions. 😅

PS. Josh said the Mats are much much nicer than shooting on concrete..... your cows feet will love it to.

Farmers Don't Buy From HomepagesThey move through stages:1. "What is this?" (Awareness)2. "Does this solve my problem?" ...
05/05/2026

Farmers Don't Buy From Homepages

They move through stages:
1. "What is this?" (Awareness)
2. "Does this solve my problem?" (Consideration)
3. "Can I trust these people?" (Evaluation)
4. "What's the next step?" (Decision)

Your website needs to guide that journey, not skip straight to "Book a demo."

Pair intent with the customer journey - awareness content for cold traffic, proof for warm visitors, clear CTAs for ready buyers.

Right information, right time, right outcome.

Preparing for on farm flight.
29/04/2026

Preparing for on farm flight.

Sometimes the settings are just stunning.
29/04/2026

Sometimes the settings are just stunning.

Address

Mezzanine Floor, 127 Alexandra Street
Hamilton
3209

Telephone

+64279100274

Website

Alerts

Be the first to know and let us send you an email when Yield Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Yield Marketing:

Shortcuts

Share

Category