04/09/2026
The marketing tech stack we actually use.
We get asked a lot what tools sit behind our work at Yield, so here’s an honest rundown of what’s in our stack and why.
Looker Studio; Pulls all our key marketing data into one dashboard so we can see what’s working across channels without jumping between ten different logins.
Mailchimp; Runs our newsletters and automated email communications.
Flow Mapp; Where we map out website structures and user flows before a single page gets designed.
Webflow; Our platform of choice for building websites.
Shopify; What we reach for when a client needs an e-commerce shop built.
Zoho and HubSpot; Our CRM systems for managing customer relationships and keeping client communication organised.
Canva; For fast paced creation when we need something turned around quickly.
Adobe Creative Suite; The backbone of our brand development work, photography editing, animation, and video editing.
Facebook and Instagram; Where we build community and brand for our clients, day in and day out.
LinkedIn; Our go-to for B2B brand building and reaching decision makers.
Google Sheets; Where a lot of our planning happens before it goes anywhere else.
Word Online; Keeps our copywriting collaborative, so clients and our team can work on copy together in real time.
Google Ads; For intent based marketing, reaching people who are already searching for what our clients offer.
Print and Radio; Still very much alive and well for clients with a bigger budget who want broad brand awareness across rural New Zealand.
That’s some of the core stack. Different tools for different jobs, but all pointed at the same goal: helping agribusiness brands grow.
