Yield Marketing

11/06/2026

We caught up with Brad from Wesco Seeds at Fieldays and yes, they did shout us a coffee. ☕

Wesco Seeds is a family owned seed company supplying one of the most important things a farmer can invest in.

Good pasture starts with good seed, and they know their stuff. Did you know a 25kg bag of ryegrass seed holds between 10 and 12 million seeds?

We have been working with the Wesco team on their site design and marketing campaign lately, and it has been a great project to be part of.

Find them at Fieldays today and tomorrow. Site H53, coffee and seed chat included. 📍

11/06/2026

We caught up with Gerald from FarmSense NZ at Fieldays and snuck in a cheeky question about what Yield does for them. 🎙️

Turns out, keeping information going out consistently is one of the hardest parts of running a business. That’s where we come in.

While we handle the marketing, FarmSense handles the monitoring. Tanks, flow, electric fences, rain, weather and soil moisture, all from your phone.

Find them at Fieldays today and tomorrow only. Pavilion Site PD13. 📍

11/06/2026

Meet Denver. Hungarian Vizsla, head of security at Yield Marketing elite agility athlete by night.

He fears nothing, demands pats and has never once missed the sound of a snack packet opening from the other end of the office. Every great agency has someone who keeps the energy up, breaks the tension and reminds you that the best ideas come when you step away from the screen for five minutes.

Denver handles that department.

10/06/2026

Questions you may not ask some of your favourite ag suppliers.

Fieldays 2026 on lock. Sites are amazing, food is fantastic and the weather, someone ordered that in special.

Grab your thermals and scope the coffee spots because we are in for a chilli few days.

08/06/2026

8 out of 10 rural New Zealanders use social media throughout the day.

We know because we spend a lot of time with farmers. Across New Zealand, farm to farm, we show up with a camera and enough food to make sure nobody's working on an empty stomach. Somewhere between the first cup of tea and the last shot of the day, the conversation always gets real. When it turns to social media, the response is almost always the same.

"I don't comment but I like to go see what's happening."

Farmers aren't always loud on social media (some are). But they're watching every day, in between jobs, waiting on the next mob, sitting behind the cows. Quietly keeping up with a community that stretches well beyond their farm gate.

Facebook holds that community together in a way nothing else does. Videos, photos, memes, data, debate, it's all happening in the same feed. And the farming community engages with all of it.

If your agribusiness wants to be part of that conversation, the content has to be worth stopping for.

That's the work we do.

08/06/2026

2026 Fieldays here we go! Oddly the forecast for once is looking clear…

06/06/2026

Last week I went mustering with family.

There's something about being out on the land together that cuts through everything else. There is no agenda and just work, fresh air and honest conversation.

It's the same standard we hold ourselves to with every client partnership at Yield. Social media can feel like an overwhelming, constant burn. The feed never stops and for most agribusinesses, keeping up with it is the last thing on a long list of priorities.

So we built our partnerships differently. Regular on-farm visits, face to face reporting, new content shot on location, on their terms.

Since doing that, our clients' feeds work harder, their ads reach further and the farming community actually engages with what they're putting out.

Accountability isn't a monthly report. It's showing up consistently over time.

Build a brand that truly connects with your audience. At Yield, we use the power of storytelling to ignite word of mouth and drive outstanding results for your farm or agri-business. Our tailored marketing strategies help you craft compelling narratives that resonate and flourish. Ready to see your....

03/06/2026

You've got a great product. Your team knows agriculture. You're solving real problems for farmers. But your website looks like every other ag tech site - stock photos, corporate copy, no actual humans.

Farmers don't buy from logos. They buy from people they trust.

If your website is faceless - no founder story, no team photos, no real voices - you're asking farmers to take a risk on strangers.

Pair intent with the customer journey: early visitors need to see who you are before they care what you sell. Show your face, tell your story, prove you're real people who understand their world.

A photo of your actual team in an actual farm shed builds more trust than a thousand words about "cutting-edge solutions."

Farmers buy from people, not brands. Give them someone to trust.

01/06/2026

When you understand what your audience wants and the reasons they want it, it's easier to grab their attention.

30/05/2026

“I know it’s bad but to be honest I keep up with what’s happening on Facebook.”

A Waikato farmer told me that last year. Sitting behind the cows, scrolling the feed, catching up on what’s happening in his community.
No laptop, No desktop and No scheduled time to browse. Just their phone, a slow herd, and a few minutes to stay connected to the world outside the farm gate.

That’s rural Facebook in 2026. It’s not glamorous and farmers will be the first to tell you they probably spend too much time on it, but they’re on it. Every day, in the shed, in the ute, waiting for the next mob to move through.

If your agribusiness isn’t showing up in that feed, you’re missing the conversation entirely.