28/04/2022
Should you advertise on Facebook? Maybe.
Here are a couple of things to think about before creating an ad:
👉 Is your audience on Facebook or Instagram?
👉 What are you trying to achieve? Facebook/Instagram followers, blog subscribers, website visits, or product sales?
👉 Can you define who your audience is e.g. age range, interests/hobbies or something else they have in common?
👉 Do you have budget to advertise?
👉 Are there other marketing activities that could give a better return e.g. Google ads, email marketing, text marketing?
Sometimes you’re better off spending your marketing dollar in another place for better results. Facebook and Instagram advertising can be super effective, but it shouldn’t be a go-to for every situation.