By Keren Elise

By Keren Elise Pioneering the art of unapologetic elegance. Timeless brand identities for Ambitious brands. New Zealand

BOOKING 2024

Hey I'm Keren, the founder and designer behind by Keren Elise®

I'm all about crafting empowering and timeless designs for ambitious brands. With my expertise in Strategy, Branding, Logo design, and Illustration, I've got you covered from every angle of visual storytelling! I'm all about simplicity and functionality – striking that perfect balance between timeless aesthetics and contemporary relev

ance. I'll dive deep into your brand's identity, values, and target audience to create designs that perfectly align with your goals and make a lasting impression. Get to know me better in this blog post: https://kerenelise.co.nz/welcome-to-keren-elise-creative

02/06/2026

Closer look at the Mood and Visual Direction from the brand identity I’ve been working on quietly behind the scenes.

Can’t wait to show you this one when we’re all finished the packaging 🔥
[ branding designer, branding design, logo design, brand identity design, brand strategy, considered design ]

Fashionably late to the .now party, but I didn’t want to miss it!Featuring some of my favourite Brand Marks, Monograms ...
25/05/2026

Fashionably late to the .now party, but I didn’t want to miss it!

Featuring some of my favourite Brand Marks, Monograms and Logos from over the years. Some you've seen and some I've never shown. So cool to see an overview like this!

(Obv I couldn't just do a white background)

I mean we have all dated that person right!? But could we please stop making brands feel this way? Because I am tiredddd...
18/05/2026

I mean we have all dated that person right!? But could we please stop making brands feel this way? Because I am tiredddd 😭

Like yeah I get it.
The branding is polisheddd.
The serif font is serif-ing.
The muted colour palette is well muted.

But what is it actually giving besides 'hard to get' or 'I look great, but who am I'?

Because somewhere along the way brands have gotten so obsessed with looking expensive online that they've forgotten to actually connect with people (their audience/customers). Like yes you want to look expensive, but it's a build up - a slow burn moment.

The reality is - you can't skip to the good part here.
Brands that hit the hardest usually have the six-fecta (it's totally a thing):
1. A personality
2. Unique perspective
3. Some substance
4. A little tension
5. A point of view/Purpose
6. (the winner) an actual SOUL.

Not just pretty graphics and commitment issues.

We’ve all dated emotionally unavailable people before ok.
Your branding doesn’t need to be the next one.

Anyway.
If your brand currently feels a little too 'hard to get' and not enough 'memorable with emotional depth' - I can help with that. Get on my list and we can chat, creating brands with an actual pulse.

xoxo
Keren
*your emotionally attached branding designer*
[ branding strategy, brand personality, thoughtful branding, strategic design, brand identity designer ]

I mean we have all dated that person right!? But could we please stop making brands feel this way? Because I am tiredddd...
18/05/2026

I mean we have all dated that person right!? But could we please stop making brands feel this way? Because I am tiredddd 😭
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Like yeah I get it.
The branding is polisheddd.
The serif font is serif-ing.
The muted colour palette is well muted.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But what is it actually giving besides ‘hard to get’ or ‘I look great, but who am I’?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because somewhere along the way brands have gotten so obsessed with looking expensive online that they’ve forgotten to actually connect with people (their audience/customers). Like yes you want to look expensive, but it’s a build up - a slow burn moment.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The reality is - you can’t skip to the good part here.
Brands that hit the hardest usually have the six-fecta (it’s totally a thing):
1. A personality
2. Unique perspective
3. Some substance
4. A little tension
5. A point of view/Purpose
6. (the winner) an actual SOUL.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Not just pretty graphics and commitment issues.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We’ve all dated emotionally unavailable people before ok.
Your branding doesn’t need to be the next one.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Anyway.
If your brand currently feels a little too ‘hard to get’ and not enough ‘memorable with emotional depth’ - I can help with that. Get on my list and we can chat, creating brands with an actual pulse.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
xoxo
Keren
*your emotionally attached branding designer*
[ branding strategy, brand personality, thoughtful branding, strategic design, brand identity designer ]

More goodness. Less is more.The product speaks for itself.Loved working on this!Box mockup by .studio because I can’t t...
13/05/2026

More goodness.

Less is more.
The product speaks for itself.

Loved working on this!
Box mockup by .studio because I can’t take nice photos of my own boxes hahah
[packaging design, label design, branding designer, brand strategy, logo design, mailer box design, shipping box design]

08/05/2026

Another goodie from the archives 🌸🌺

Wilde Flora. A passion project from almost 3 years ago. Built for the kind of florist brand that feels equal parts romantic, bold, and a little untamed.

The kind of brand you’d stop scrolling for.

Still wish this one existed in real life - as per 💁🏼‍♀️

Imagery via +
Typeface: Losa by
Branding and illustration:

Pulled this one out of the vault and honestly? It still slaps.BANG BANG Eats - a passion project built for dirty fries, ...
05/05/2026

Pulled this one out of the vault and honestly? It still slaps.

BANG BANG Eats - a passion project built for dirty fries, greasy fingers, late-night orders, and zero guilt.

Fast, loud, indulgent, a little chaotic. Exactly how good takeaway should feel.

This one was all about building a brand world with bite - bold type, layered grain, cheeky copy, and a whole lot of attitude.

The best thing about passion projects? No client rules. Just instinct, strategy, and seeing how far an idea can go.

Still think the merch should be real though.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Mockups: .mockup + .studio
Fonts: Tangled Rockaway (edited) + Clash Display
Custom illustrated type by me

Just out here living by my own quotes at the moment.An unhealthy amount of delusion.A concerning amount of caffeine.Very...
01/05/2026

Just out here living by my own quotes at the moment.

An unhealthy amount of delusion.
A concerning amount of caffeine.
Very, very little sleep.

Turns out running a business with one tiny human and two bigger small humans is chaotic as hell. Beautiful, exhausting, loud, relentless chaos.

And honestly?
Right now I’m just trying to keep everyone alive, answer emails before they fossilise, and remember what day it is.

So if I’m quiet online, ghosting my newsletter, or taking my sweet time getting back to you - I’m still here.

Business is still businessing (intentionally slowly)
Life is just life-ing harder.

Chat soon-ish,
xoxo

[branding design, business owner, building brands and babies, brand strategy, brand identity]
*your severely sleep deprived designer mama*

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Hamilton
3210

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