Brainchild

19/04/2026

Glowing like a dodgy neon sign 💡
Vibrating at a frequency only dogs can hear
Borderline insufferable with joy
Practically cartwheeling 🤸‍♀️
Thrumming with excitement
Like a dog with two tails 🐕
Moments away from spontaneous jazz hands 🤗
..just a few ways to describe how we’re feeling about being named finalists in the PRINZ PR Consultancy of the Year (small to medium).

13/04/2026

We tested how AI answers the question: Was Jim Beam Homegrown in Hamilton any good?
For the record, it was bloody epic!
(Reddit will get pulled into AI answers eventually. It just lags)

If AI can’t find you, it can’t recommend you. If that’s not on your radar yet, it should be. Happy to chat.

11/04/2026

Waikato Business News picked up the Hamilton Arts Festival Toi Ora ki Kirikiriroa story last week, looking at the real impact behind the event.
And it’s significant:
• $12m boost to the local economy
• 42,700+ attendees across 10 days
• $28m in social wellbeing value
• 500+ Waikato artists involved

Plus more than a third of attendees came from outside the region, with visitors from as far as Austria, Brazil, Iceland and Mexico.

This is what great events do. They create cultural moments, support local talent, and deliver real value to the region.
We’re proud to support the Hamilton Arts Festival Toi Ora ki Kirikiriroa. Creativity sits at the core of what we do, so backing a festival like this is a natural fit.
Also great to see local media getting in early on stories like this and backing what’s happening in the region.
Have a read:

The Hamilton Arts Festival delivered an estimated $12 million boost to Hamilton’s economy, attracting more than 42,700 attendees over its 10-day programme and generating $28 million in social wellbeing value. The strong turnout included visitors from across New Zealand and overseas. International ...

08/04/2026

Waikato Business News picked up the Hamilton Arts Festival Toi Ora ki Kirikiriroa story last week, looking at the real impact behind the event.
And it’s significant:
• $12m boost to the local economy
• 42,700+ attendees across 10 days
• $28m in social wellbeing value
• 500+ Waikato artists involved

Plus more than a third of attendees came from outside the region, with visitors from as far as Austria, Brazil, Iceland and Mexico.

This is what great events do. They create cultural moments, support local talent, and deliver real value to the region.
We’re proud to support the Hamilton Arts Festival Toi Ora ki Kirikiriroa. Creativity sits at the core of what we do, so backing a festival like this is a natural fit.
Also great to see local media getting in early on stories like this and backing what’s happening in the region.
Have a read:

The Hamilton Arts Festival delivered an estimated $12 million boost to Hamilton’s economy, attracting more than 42,700 attendees over its 10-day programme and generating $28 million in social wellbeing value. The strong turnout included visitors from across New Zealand and overseas. International ...

07/04/2026

It has been an EVENTful start to 2026 at Brainchild, and Jim Beam Homegrown was a real special one, not just for us, but for our region.
We always love a front page, and this one from Waikato Business News is definitely worth the read.
Local media matters - even for an event of national significance. Lucky we've got phenomenal local journalism right here in the Waikato huh?

Have a read of the full piece:
https://cstu.io/01bf3a

And if you still get a print copy… you can't beat the smell of fresh print (just us?)

16/03/2026

And that’s a wrap on ❤️. The bands and the fans returned to Hamilton last week for the first ever Homegrown in Hamilton. We’re back in the office this week (but the music is still on repeat in our heads). Proud to have had the opportunity to manage media and PR for NZ’s only 💯 kiwi music festival.

25/02/2026

We love getting our clients into the limelight through smart, strategic PR - and right now, there’s no shortage of lights, cameras, or action at the Hamilton Arts Festival Toi Ora Ki Kirikiriroa.

As proud media partners supporting the Festival with pro bono PR, we’ve had a front-row seat to the buzz… so here’s our pick of what to see over the final few days.

🎭 Soliloquoy - a modern reimagining of Hamlet in the Japanese Garden of Contemplation

⚡️Black Comet - intergalactic funk in the Surrealist Garden

🎪The Fijian Flying Circus - a contemporary circus in the Rhododendron Lawn

🎶 Roadkill, The Musical - musical theatre from the back seat of a van in the Festival Hub

🎸And of course, Don McGlashan & The Others featuring. Hollie Smith

👀 Check out the full line up: https://hamiltonartsfestival.co.nz/events/

https://cstu.io/bab6b7

The Hamilton Arts Festival Toi Ora ki Kirikiriroa returns in 2026 (20 Feb - 1 March) with an eclectic programme of theatre, music, dance, comedy and whaanau-...

16/02/2026

Well that was fun! 🌟

There was no rest for the Brainchild team on Sunday, nor was there time for the SIX60 boys to put their feet up. 🎸🎤

Crowds had gathered at JB Hi-Fi NZ Te Awa The Base for an opportunity to not only meet Six60 but, for the first 60 fans, they got to enjoy a Volare sausage roll.

After all, what's more Kiwi than Six60 tunes and a sausage roll? 🎵

For this activation, we called upon local Hamilton newshound, Ben from Hello Hamilton and collab'd with iconic Waikato brand Volare Bread & Other Baked Goods, to deliver a successful initiative for our long-term client, JB Hi-Fi.

16/02/2026

Keen on a coffee with your favourite podcast host? Might be the power of audio. We love this story from Frances Cook - Journalist 😅

11/02/2026

Podcasts make cents. (Yes, we did that.) 💸🎧

When the message is right and it’s placed in the right environment, podcasts can shape trust, influence decisions and drive real outcomes for organisations (did we just quote the definition of PR?).

This was recorded live at a PRINZ event with Streem, where we talked about why podcasts work best when they’re treated as a communications strategy, not just content 🧠
If you’re thinking about how podcasts could play a more meaningful role in your communications, we can help.

04/02/2026

🎙️A challenge for anyone working in PR and communications. Podcasts are about messaging and influence, not just content production.

If you’re creating one, sponsoring one, or pitching spokespeople onto one, this is a communications job.
We’ve let other channels drift before (looking at you websites and social media). Don't let this one slide too!