Brainchild

30/08/2026

We took home gold a little while ago and we still get that fizzy feeling in our tummies when we hear the MC shout BRAINCHILD!

So we put together a video that we could play on repeat to hear it (and give you a glimpse into the awards ceremony)

A huge thank you to Miriama Toms from Conservatory Media for creating the full video! Here's the link to the full version https://cstu.io/343dc3/

25/08/2026

There's a difference between content that's just VISIBLE, and content that's actually CREDIBLE.

We love this framework from Angela () that can help us all create and share content that hits BOTH.

24/08/2026

PR isn't press releases and crossed fingers. It's reading a room before you walk in. Knowing which story to tell, to whom, and precisely when.

This is our work. And it's about time we talked about it.

17/08/2026

Everyone thinks PR is just press releases and media connections. It's not.

PR isn't about blasting pitches, flooding inboxes, or spinning bad news into good. It's about building the kind of credibility that can't be bought.

17/08/2026

Ugh, not another AI website?! 🙄

Earlier this year, we delivered a sold-out workshop with Angela from and Paul from exploring all things digital marketing, PR, and websites.

Our conversations were SO RICH we couldn't let them end in that room, so we reconnected recently to chat some more - here's our take on the smoke & mirrors of AI ...

17/08/2026

"You don't have to be the loudest, just the easiest to verify."

That was what our founder and director Angela March shared on stage last week at The Social Collective - Digital Marketing Boutique Agency 's Cocktails and Conversations, talking AI and brand visibility with Loren Tomlinson and Karrina Mountford. If AI isn't citing you, it isn't considering you, and that comes down to trust, not volume.

NZ Marketing Magazine wrote it up here 👇

The Cocktails and Conversations event on August 13 presented an honest look inside the world of AI and the role it can play in business.

15/08/2026

One of the best parts of what we do is seeing the ideas we pitch turn into reality. This week we launched a brand new podcast for realestate.co.nz to celebrate their 30th birthday 🎂. Here’s a peek behind the scenes.

And at risk of sounding like every AI generated LinkedIn post out there…we are beyond proud.

Listen to “it all starts here” wherever you get your podcasts.

27/07/2026

Join Angela on a live podcast and panel event on all things AI. Tickets are selling quickly, so get in quick.

And for our Brainchild family, grab 15% off your ticket with the code Brainchild15 here https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations?discountcode=BRAINCHILD15

Meet your next panellist 🤎

Angela March is the founder of Brainchild, the award-winning PR agency behind brands like realestate.co.nz, JB Hi-Fi New Zealand, Jim Beam Homegrown and Rabobank.

Angela's working on the thing almost nobody is talking about yet. It's not just people deciding whether your brand gets seen and trusted anymore. It's AI systems ... and she's helping some of NZ's biggest brands get ahead of exactly that.

If you've ever wondered what happens to your visibility when your customers stop googling and start asking ChatGPT, she's the one to ask.

Come with your questions. She's answering them live on stage.

Cocktails & Conversations: The New AI Era · Thursday 13 August · Auckland C*D · Tickets $65 at the link in bio 🥂

20/07/2026

25/06/2026

This is what happened when we asked AI to make us look more like PR experts 🤣🤣🤣

It actually highlights something we think about alot.

AI is fantastic for editing, creating and speeding things up (AI is essentially an FTE within our business).

But credibility isn’t something you can generate with a prompt.

AI can change how you look.

We’d rather change what people think.