Premier Star Apples from New Zealand

06/06/2023

🍎Let the bright red apples grab your attention 🍎

19/07/2019

Fantastic signage and marketing of Premier Star apples on the refrigerated trucks of our exclusive Vietnam importer, Fruits & Greens.

14/03/2018

Premier Star packing is in full swing and shipments are on the water to Vietnam, Singapore, USA, Thailand and Russia!

16/02/2018

The 2018 harvest is now underway! Colour and crunch is exceptional. Premier Star - it's the star attraction!

18/01/2018

The 2018 New Zealand apple season is about to begin!

Colour development is looking good this year. We are still three weeks away from harvesting our first crop of Premier Star, however, the bright red colour the variety is popular for has already started to express beautifully on the trees!

17/04/2016

17/04/2016

30/04/2015

The 2015 season for Premier Star is well underway! Fruit has arrived in Thailand, Malaysia, Russia and the USA. The beautiful colour, flavour and firm pressures have been well received by our customers!

04/08/2014

The 2014 season results are in! Premier Star continued to impress in established and new Asian markets. We also regained significant traction in the important USA market with consumers declaring Premier Star "a delightful eating experience"! Premier Star continued to outshine Royal Gala pricing in all markets providing a NZ$5.11 premium per carton to our growers for the season.

27/02/2014

The 2014 Premier Star season is now underway. Colour and flavour is incredible!

02/12/2013

Premium new PLU label for 2014 to be used for all Asian markets.

02/12/2013

PREMIER STAR UPDATE FOR THE 2013 SEASON:

Premier Star continued to gain momentum in the Asian markets this year, consolidating on success in Thailand and finding new fans in Malaysia, India and the United States.

Importers confirmed colour was spectacular this year which attracted new customers to the variety. The first container of Premier Star shipped into Malaysia sold within 10 days without any advertising which is a great achievement for a new variety. Retailers and wholesalers instead bought on sight, based on the colour, after being introduced to the variety. In Thailand, retail distribution was increased to four different chains further increasing market awareness.

The aim with Premier Star returns is to achieve a premium over and above Royal Gala. In our fixed price markets for Class 1 fruit, Premier Star out performed Royal Gala by close to NZ$4 per 18kg carton.

Premier Star arrived in the USA with great fanfare and interest. Consequent pressure issues on some shipments did end up having an impact on prices. However, in large size fruit where crunch was great, Premier Star achieved NZ$35 per 18kg carton which is a fantastic result for a new variety in a market where there are a lot of new apple varieties vying for consumer attention on retail shelves. Our USA importer remains confident Premier Star will be a winner next year once we resolve late market pressure issues with Smartfresh treatment.

2014 will see bigger production allowing for Premier Star to expand into new markets in Vietnam, China, Russia and the Middle East where we have eager importers waiting to handle the variety.

The future continues to look bright for Premier Star!