Grass Roots Media

10/09/2026

How many times has “we really need to do something with our marketing” been said this month?👀

😵‍💫 There is always that job.
👍 The one everyone agrees is important.
🫣 The one that somehow keeps getting bumped to next week.
👀 Then next month.
That is often where we come in.

We can jump in with the extra thinking, planning and doing needed to get things moving again, without making life harder for the team already there. 👏

If your marketing list is starting to look a little too familiar, come and have a yarn with us. ☕
https://bit.ly/grassroots-media-contact

08/09/2026

Age. Location. Job title - Useful information? Yes. ✅
Enough to tell you what your marketing should say? Not really.

Knowing your audience starts becoming useful when you understand what they are trying to achieve, what questions they keep asking and what they need to know before they choose a business like yours.
That is when content becomes much easier to plan.

Want to go deeper? The have a read of our September blog 👉 https://bit.ly/grm-sept-blog

And if you are not completely sure who your marketing needs to reach or what matters to them, come and have a chat. We help businesses work through the audience thinking before jumping straight into creating more content. ✨
https://bit.ly/grassroots-media-contact

07/09/2026

Meet Amber 👋

Director of Grass Roots Media, digital marketer, dairy farmer, and always up for a yarn.

Her world is a pretty good mix of paddocks, people, strategy, cameras, rural events and plenty happening in between.

She loves the rural sector, loves good people and gets a real kick out of helping clever businesses get clear on what they want to say and how they want to show up. 😍

Big energy. Big ideas. Lots of laughter.
And very happy when the day involves cows. 🐮

06/09/2026

Happy Father’s Day all you rural legends.
Whatever you are up to today we hope the coffee is hot and the beers are cold. 🍻

It’s fair to say, we appreciate you. 🫶🏼

02/09/2026

Farm life and social media have plenty in common. The weather changes, the subject refuses to look at the camera and the job that should take five minutes somehow takes an hour.
Are we overly optimistic? Probably. Are we going to stop? Absolutely not.

We’ll just grab another coffee and carry on. ☕️
Which one sounds most like you? Better yet, tell us the lie you regularly tell yourself.

01/09/2026

Ever posted something perfectly decent and heard… crickets? 🦗
The algorithm is an easy suspect. So is the format. And before long someone is suggesting another Reel.

But there is another question worth asking first.
Who was the post meant for?

Trying to create content for “everyone” usually results in something so broad that very few people see themselves in it.
And knowing your audience means more than knowing their age, location and job title. You need to understand what they care about, what they are trying to achieve, what gets in the way and what they need to know before they make a decision.

Our latest blog gets into exactly that.
No algorithm conspiracy theories required.
Have a read 👉

Knowing your audience has always mattered. With more content competing for attention every day, it matters even more now. Good content does not start with deciding what to post, it starts with knowing who you are talking to and what matters to them.

28/08/2026

You say you don’t need a social media manager… 👀
But if posting depends on someone finding a spare hour, remembering the password and locating a half decent photo, it might be time for an honest look at how well it is working.

Social media management is not simply keeping the page busy. It is understanding who you are speaking to, planning content with a purpose, keeping your brand consistent, responding to your community and checking whether the work is reaching the right people. 🤩

Your team might be completely capable of doing it. The bigger question is whether they have the time and headspace to do it consistently alongside everything else.

If your social media has been sitting in the “we’ll get to it soon” pile for a while, come and have a chat. We can take it off your plate or work alongside your team to get it moving.
Be honest, what usually gets in the way for your business: time, ideas or consistency?

26/08/2026

The work people don’t see matters most
Spring is nearly here, so it’s a good time to check your marketing.

🤔 Are you making the most of your content?
🤔 Is your team prepared for an online crisis?
🤔 And is your marketing aligned with your business goals?

The latest Over the Fencepost shares practical tips on event content, crisis communications and a quick marketing check for your next team meeting.

☕ Grab a cuppa and read it here 👇
https://bit.ly/46tIDiA

And of course if you just want this to hit your inbox every two months then subcribe away below...... Our newsletter is written and sent with the deepest respect for your inbox
https://bit.ly/3UBFTgv

25/08/2026

Kinda chic to work in digital marketing for the rural sector. 💚

If there is plenty happening in your business but not enough of it making it online, come and have a chat.
We can help turn it into content that earns its place in the feed.💥

https://f.mtr.cool/cxkvl88717