Oryx Technologies Web Design

24/12/2024

01/07/2024

Embrace Winter Luxury at Treghan Lodge
Take time out with a wintertime stay at Treghan. Escape for a luxurious experience and breathe in the lush tranquillity with a celebration of sunsets in the winterless north. Perfect for easy gatherings of family and friends.
Enjoy our special Stay 3 Nights, Pay for 2 package, available for a limited time and for direct bookings only. Don’t miss out on this exclusive offer!
Not available in conjunction with other offers or discounts. Enquire directly with the Treghan Lodge team at [email protected] or +64 9 403 1311. Or you can book direct online on our website.
Treat yourself to an unforgettable winter retreat at Treghan Lodge.

09/11/2022

IMAGES, IMAGES

Images are a such a huge part of what attracts people to your website at first glance and encourages them to stay. And they are the very essence of how your website feels.

The images are a critical factor in what defines your site's reason for being, help convey a message and support your wonderful content!

Whether you engage a photographer to take your images or you use library stock images, put together a brief so you stick to the best direction.

Here are a few ideas to help:

1 Make sure the images are relevant to your brand and explain your brand.
Questions to ask your self are:What do you want your business known for? Fun and family? Class and style? Imagery is your tool to help establish your brand.

2 Showcase real people rather than cliches.
Stock photos can look outdated and rushed. And you don't want the image you use to be on hundreds of other sites if you can avoid it. Customers want to see the real faces in your business.

3 Choose high-quality images
Make sure you pick high quality images with large pixels. Think about how your website is going to look on both a desktop and a mobile device. When adjusting the size of an image, always keep dimensions the same and crop if necessary. If you increase an image past it’s original size, you’ll decrease the quality. While you're thinking about quality keep in mind the mood and tome and colour (or black and white).

4 Review licensing.
Not only is it discourteous to use images on your website without permission but you could also be sued. So check it out before you use it!

5 Make the image do the talking
Use an engaging image. Content may be king but images can also be used get the point across and helps tell the story. You may nor need much content on the home page but a gorgeous image which says it all - just remember you need content everywhere else!

6 Optimize for search engine optimisation
It's so worth your time to optimize every image you upload to ensure the search engines can easily index them. Name each file correctly - not as photo1.jpg but as
bluesuedeshoes.jpg. be consistent, no punctuation or spaces.

7 Photo placement, subject and style
Where on the website will the photos be used (and maybe you would use them in print as well). Think about the subject matter (location too) and the style - traditional, abstract, product, lifestyle etc

8 Consider hiring a photographer.
Sometimes your best option is to hire a professional photographer, especially if you can't find exactly the right images. If you’re working on photos for your new website design, it’s certainly worth investing in a photo shoot particularly with your own employees.

06/11/2022

CONTENT STILL KING

Content is still king in 2022 and beyond because it helps you give your audience what they are looking for and, hopefully, something they haven't seen before.

Providing the same old content everyone has won't do you, your business or your website any good at all. You need to give them unique content which will wow your audience and this means you need to research an understand your audience.

As well, content you write for your website needs to be clear, concise, informative and attractive.

Remember that, like you, people who visit your website will initially scan looking for bits of information which interest them rather than reading the whole page. Most of them will never read it word for word but decide which bits they wish to spend more time on.

This means that writing for the web (for scanners) is quite different to writing for print (for readers). And, reading a computer screen is about 25% slower than a page…..do the sums! Read more on our website and then give us a call if you'd like some help! https://oryx.co.nz/website-design/web-content-writing.html

01/11/2022

We've been so busy over recent times we have neglected our page totally! To anyone following us we apologise.

Here's quick list to check your website's health over the next few week. We find this really useful for those who have been our lovely clients for a while as well as new.

1 SECURITY (things like firewalls, your SSL certificate and scanning for security issues)
2 PERFORMANCE (loading speed of your site, mobile visibility and tracking traffic)
3 VISIBILITY (search visibility - checking any broken internal links, the robot.txt and site map, your organic search engine optimisation and any backlinks)
4 VISITOR/USER EXPERIENCE (content is always king but don't forget accessibility and functionality as well)
5 MONITORING (for issues, out of date items and dates etc)

There are a wealth of tools out there you can use to help you do all this, including Google Webmaster tools which is pretty helpful.

If you'd like help just send us an email at [email protected] or call us on 021 109 0092

22/11/2020

LOOKING AFTER PRIVACY

When the Privacy Act came into being in 1993, changes were made to ensure a great deal of care was ( and is taken) to control the privacy of clients, customers, and patients. The Act is being altered this year with effect from December 2020.

The main changes are being made to ensure breaches are fixed and acted on rapidly but it's a good reminder to all to ensure your privacy policies and statements are up to date on your website and in your company manuals and that you have a Privacy Officer appointed in your organisation.

There are various websites you can check out. One of the best is the website of the Privacy Office and Commissioner.

https://www.privacy.org.nz/

29/07/2020

For a while now, in fact since 2016, Google has been working on making mobile-first indexing the default behavior of its search engine. This won't be news to most website owners. It means that Google Search primarily uses a website's page’s mobile content in the ranking of sites on its search engine.

As mentioned above, Google did announce this in 2016 and have been progressively moving towards this. By September this year it will be the default behaviour by Google so if your site is not mobile ready you need to immediately take action.

Google will still occasionally crawl the desktop site in its traditional way so it will for a period use two different crawlers - one that identifies itself with the mobile smartphone and one that will render the desktop site. For the most part, though, the mobile agent will be the key one used

You can check the mobile friendliness or other wise of your website here through Google.
https://search.google.com/test/mobile-friendly

Let us know if you need some assistance!

28/01/2019

Over 80% of people use search engines, such as Google, to find information, products and services on the web. And, people expect to find what they are looking for (which should include your website!) in the first few pages.Google tries to provide clear answers to questions with quality content so it's helpful to think about what questions your site can provide answers for and include the information as soon as possible.

As we know, achieving top Google rankings is really highly reliant on this quality content, which should be rich with keywords, quality back links to your site (quality being very important!), and a strong technical setup including security. Read more here. www.oryx.co.nz/articles/organic-seo.html

15/02/2018

Having a website for your business (small or otherwise) is no longer a nice to have but a must have!

Article about creating great small business websites by creating quality, interesting and informative content, by Oryx Technologies, based in New Zealand.