TopGate Marketing

15/09/2026

A new brand with plenty of personality 🐾📸
We recently helped Graham Murphy bring A Dog’s Breakfast to life, from the initial marketing strategy and positioning through to the finished brand and digital applications.

Bold. Playful. Memorable. And built with room to grow.

Check out the new case study → www.topgatemarketing.co.nz/petphotography-marketing

13/09/2026

Feeling a bit bored of your brand?
Good. Your customers probably aren’t. 😄

When you see the same logo, colours, fonts and messaging every day, it’s natural to feel like it might be time to freshen things up.

But your customers don’t see your brand nearly as often as you do.

Recognition takes time. It takes consistency. And, perhaps most importantly, it takes repetition.

There are absolutely times when a business needs to rebrand, but changing things simply for the sake of change can undo some of the recognition you’ve worked so hard to build.

This Meet Me at The Gate blog looks at why consistency is one of the most valuable behaviours in branding, and why sometimes the smartest thing you can do is leave a good thing alone! ⬇️

www.topgatemarketing.co.nz/blog

23/08/2026

Imagine never taking a day off.

No weekends.

No holidays

Not even Christmas...😅

That’s the reality for one of the hardest-working assets in your business.
👉 Your website.

It’s there 24/7, answering questions, showcasing your business, building confidence and hopefully turning visitors into customers.

But if it’s working that hard, there’s one important question…

Is it actually doing a good job?

My latest Meet Me at The Gate blog looks at why your website deserves a little more attention than it sometimes gets.

👉 www.topgatemarketing.co.nz/blog

11/08/2026

Apparently, I created my first marketing campaign when I was 8. 😄

Last week I was sorting through some old photos when I found a school project I'd completely forgotten about.

After a family holiday to the Outer Hebrides in Scotland, I'd decided this incredible little island needed its own holiday brochure.

So I made one.

It had a story about the island, pictures to entice potential visitors, an attempt to capture how the place made you feel and, of course, a way to make a booking.

Looking at it again more than 30 years later made me smile.

I've always loved taking a place, product, idea or business and working out what makes it special, then finding the best way to share that with other people.

At 8, that involved coloured pens, holiday photos and a homemade brochure. Today, the tools (and thankfully my design skills) have changed quite a bit.

But the enjoyment hasn't.

I've shared the full story in my latest Meet Me at the Gate -www.topgatemarketing.co.nz/blog

05/08/2026

A 1% Increase? That's Bananas. 🍌

When most business owners think about growing sales, they think they need more customers.

But sometimes, they just need to convert a few more of the ones they already have. That's the idea behind Conversion Rate Optimisation (CRO). It's not about spending more on advertising or gaining more traffic. It's about making it easier for people to say "yes".

A clearer call to action. A simpler checkout. Fewer questions. Less friction.

Individually, those changes seem small. Together, they can have a surprisingly big impact.

I've been writing about why even a 1% improvement can make a real difference to your business. Read it here ⬇️

https://www.topgatemarketing.co.nz/post/a-1-increase-that-s-bananas

29/07/2026

We are clear for landing.....✈️ with another website launch complete.

I've loved working on this project for Kaitaia Airport. Not only because it's my local airport 😊, but because it's been a great opportunity to create a website that better reflects the important role it plays in connecting the Far North.

The redesign makes it easier for visitors to find the information they need, while also providing a central place to share updates as the airport's redevelopment programme continues.

Simple navigation. Better storytelling. Built for the future.

www.kaitaiaairport.co.nz

27/07/2026

We all know AI is everywhere right now….
Every day there’s another tool, another update, another promise that it will transform the way we work.

There’s no doubt AI has its place. It can save time, improve efficiency and help businesses achieve more with fewer resources. 💪

But are we at risk of losing something important? 🧐

I think the businesses and brands that will stand strong won’t necessarily be the ones using the most AI for their marketing - it’ll be the ones that still have a clear point of view, understand their customers and communicate with authenticity.

I’ve shared my thoughts in my recent blog about the AI conversation I think every business should be having.

https://www.topgatemarketing.co.nz/post/the-ai-conversation-we-need-to-have

21/07/2026

After more than two decades working alongside businesses and brands across New Zealand and overseas, one thing has become very clear.

Marketing has changed dramatically.

The tools, platforms and technology continue to evolve at an incredible pace.

But the principles behind great marketing have remained remarkably consistent.

Understanding your customers.
Building trust.
Communicating with clarity.
Creating value.

These fundamentals have stood the test of time and continue to underpin the most successful brands.

In the recent edition of Meet Me at the Gate, we reflect on why these timeless marketing principles are just as relevant today as they were 20 years ago.
📖 Read the full article in the in the link below

19/07/2026

I've had a facelift... and I couldn't be happier. 🥰

Well... technically the website has. 😄
TopGate Marketing has a fresh new look, that's a much better reflection of who we are today.

Same marketing expertise.
Same trusted service.
Just a fresh new look.

www.topgatemarketing.co.nz

06/03/2026

🥰💪

The Kutai Guy whānau are hitting the road in “Nancy the Caravan” for the North Island Taste Tour.