Paste & Publish

Paste & Publish Level up your content marketing. If you're a B2B service and want to grow your audience, we can help.

09/03/2025

To protect, restore and enhance native populations and ecosystems around the Western Bay of Plenty, and to educate through knowledge and involvement.

09/08/2024

Have you ever wondered whether hiring a coach is worth it?

In this short video, our founder, Callum Armstrong talks about the value of having a coach.

--> This reel was a short snippet of our recent conversation with Jason Schmitt on the Firewatch Business podcast. You can listen to the full episode here: https://youtu.be/Jg8T12CCw8U

--> For more insightful marketing content like this, follow Paste & Publish

--> If you're considering hiring a marketing coach, we can help. Contact us to find out more.

08/08/2024

If you're planning to hire marketers, make sure that you've got the time available to be responsive.

One of the biggest barriers to success in online marketing is a breakdown of communication.

This is the case regardless of whether you're hiring an agency, employees, or contract workers.

The solution is simple: Set aside time to review work and be responsive. If you don't understand something, ask questions.

--> Want honest advice on your marketing and growth journey? Contact us to see how we can help.

06/08/2024

Consistency is key to success in content marketing!

Obviously, there are many other factors to consider...

But if you don't have a foundation of consistency in your inputs, it's hard to expect to receive consistent results.

--> This reel was a short snippet of our recent conversation with Jason Schmitt, CPA on the Firewatch Business podcast. You can listen to the full episode here: https://youtu.be/Jg8T12CCw8U

--> For more insightful content like this, follow Paste & Publish

30/07/2024

In most markets, 3% of people, on average, are ready to buy.

So if your website is just a hard sales pitch and you don't have any way to nurture people, you're hoping that...

- The 3% of your audience who finds you when they're ready to buy.
- They don't get distracted.
- Once they find your website, they know, like and trust you enough to get in touch.
- They show up to the call or go through the checkout process.
- And then they buy from you.

That's a lot of assumptions to base your financial future on!

--> This reel was a short snippet of our recent conversation with Jason Schmitt, CPA on the Firewatch Business podcast. You can listen to the full episode here: https://youtu.be/Jg8T12CCw8U

--> For more insightful content like this, follow Paste & Publish and Callum Armstrong

"I want to do marketing. Which channel should I promote on? Where do I start?"We get this question very often. But it's ...
22/07/2024

"I want to do marketing. Which channel should I promote on? Where do I start?"

We get this question very often. But it's usually premature.

For many smaller B2B service companies, our advice is this:

"You're not ready to do marketing just yet... Go out and talk to your customers, discover their biggest pain points, improve your offer, and find ways to overdeliver to the point that your clients are thrilled...

Increase the amount they spend over their lifetime, increase your capacity to deliver so that you can take on more clientele, and THEN start doing marketing."

Yes, sure, having branding and a website is helpful. But when you're in the earlier stages of growth, overinvesting in marketing can be a big waste of resources.

Our founder, Callum Armstrong, recently spoke about this topic (along with a range of other interesting stuff) on the Firewatch Business podcast with Jason Schmitt.

We also covered:

- Why most websites fail.
- The difference between qualitative and quantitative feedback.
- The importance of prioritising regularly and effectively.

Link to listen here: https://youtu.be/Jg8T12CCw8U

P.S.: If you're unsure what your top growth priorities should be right now, we can help. We're offering a free 20-30 minute call where you get asked a series of questions and receive specific advice based on your answers. We've only got a few spots open, and it's specifically for B2B service companies - send us a message or leave a comment below if you'd like to find out more.

"Don't build on borrowed land!"We often see companies being overly reliant on sources that they cannot control.For exa...
18/07/2024

"Don't build on borrowed land!"

We often see companies being overly reliant on sources that they cannot control.

For example, if 100% of your leads come from Facebook ads, you'll be in trouble if your account gets banned tomorrow.

So, what's the solution?

- Own your audience by building an email list of your ideal customers.

- Offering lots of value in the form of a lead magnet is a great way to capture email addresses.

- Create content on platforms that you own (like your blog or podcast) and drive traffic from borrowed audiences (such as advertising, social media posts and collaborations) to your owned content.

These are just 3 ways to own your audience.

Our founder, Callum Armstrong, shared more tips on a recent podcast episode with Steve Feld (Biz Coach Steve).

They also covered:

- The 3 types of media that make up all online marketing.

- Which industries should NOT use lead magnets...

- How to do online marketing if you're not tech savvy (and the hidden marketing benefit of not being good with technology).

Listen here: https://youtu.be/Xfcj4gl24VM?si=HN4i38qRoitxdgkF

A big thanks to Steve for the opportunity to collaborate!

Is your community environmental group struggling with comms?Our co-founder, Callum Armstrong, will be presenting a free ...
14/07/2024

Is your community environmental group struggling with comms?

Our co-founder, Callum Armstrong, will be presenting a free webinar on the 25th July @ 7pm with Bay Conservation Alliance.

Bring along your burning questions, and he will do his best to help you.

Here's the registration link to attend: https://us02web.zoom.us/meeting/register/tZ0kceGsqzwtGdwQnrez_HvwlziDw-d8Pz0j

12/07/2024

It's easy to create content that misses the mark.

That doesn't resonate with customers.

That gets no engagement, leads or sales.

But what is the solution?

→ Interviewing your ideal customers!

Our founder, Callum Armstrong recently shared advice, tips and tricks on how to do effective customer interviews with Juma Bannister on the Useful Content podcast.

We talked about:

→ The purpose of customer interviews
→ Identifying the right audience
→ How to set up the mechanics of an interview
→ How to use the data for content creation

Listen here:

SPOTIFY
https://lnkd.in/daugKGwK

APPLE
https://lnkd.in/d5YgN4n8

Get The P&P Customer Interview Toolkit here
https://lnkd.in/gW4aDGfy

10/07/2024

We're very excited to announce our next webinar in this year's Bay Conservation Alliance webinar series.

Keen to step up the reach of your group's conservation story?

Communications is such an important part of our conservation mahi and we're delighted to be partnering with Callum from Paste & Publish for this informative session.

Feel free to share this post and to join - simply click the link below to register:

https://us02web.zoom.us/meeting/register/tZ0kceGsqzwtGdwQnrez_HvwlziDw-d8Pz0j

Thanks Rose Davidson Australia for the opportunity to be a guest on your podcast.In this episode, our founder, Callum Ar...
18/04/2024

Thanks Rose Davidson Australia for the opportunity to be a guest on your podcast.

In this episode, our founder, Callum Armstrong shares tips on the things you need to get right to perform with digital marketing.

Check it out here: https://www.youtube.com/watch?v=tjIHSiztn-g

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