28/06/2022
New logo brand created for Moths and Butterflies of NZ Trust.
The Moths and Butterflies of New Zealand Trust had been looking for a new brand/logo for a long, long time and the process has not been easy.
David from Kawika Design in Tauranga has done us proud! Our new logo symbolises both a butterfly and a moth, and the koru is often used in Māori art as a symbol of creation, based on the shape of an unfurling fern frond. The circular shape conveys the idea of perpetual movement, and the inward coil suggests a return to the point of origin.
According to Māori mythology black represents potential (Te Koekore) and red symbolises Te Whai Ao, or coming into being. All very appropriate as we launched it to coincide with Matariki!
Over the next few months you will see changes in our products, the free e-news and social media and eventually our new website. We hope you like the metamorphosis!
