04/06/2026
A little peek into one of the first steps behind almost every project I work on...
Before I jump into the Adobe suite.
Before I open Canva.
Before I start designing logos, websites, content or social media...
I research.
And a big part of that process is building Pinterest moodboards, and more often than not the client will have supplied one based on the onboarding prompts in their questionnaire.
I’m not looking for things to copy, more like looking for clues to put my new puzzle together.
Clues about how a brand should feel.
The colours, textures, photography style, emotions, environments and little details that help create a visual direction before a single design decision is made.
The four examples in this carousel all started with Pinterest research, but each resulted in something completely different because each client had different goals, personalities and audiences.
For me, moodboarding is where strategy and creativity start to meet 🤍
It’s one of my favourite parts of the process because it’s often the moment a client’s vision starts becoming something tangible.
Do you build Pinterest boards for your business, home projects or future ideas? Because I refuse to believe I’m the only one with at least 52 boards saved. 🙈
Mel x
Ft .willan.celebrant
