http://www.natter.co.nz/, http://www.natter.co.nz/

Natter Web Design, Napier (2026)

25/08/2025

Brand new to the WWW is Edwards Contracting, a 20-year-old Hawke’s Bay business that (like so many successful small businesses) has always been flat out without much need for marketing.

But owner, Damian Edwards, wanted a digital presence that was as professional as their physical one, and an easy and well-presented way to be quickly found online.

The site is a simple, affordable, single-page scrolling website with lots of clean white space, high visibility contact buttons and (if I do say so myself) some damned sexy photos of trucks.

And that’s not a sentence I ever thought I’d say till I saw the Edwards fleet.

Check out the website via the link below…

www.edwardscontracting.co.nz

22/08/2025

Hi! It's me. I'm not a big fan of posting photos of myself online but today I'm walking-the-talk because I know how important it is for succeeding in social media.

With AI-generated content saturating the internet, authenticity has become more important than ever—especially in photography and visual storytelling. While artificial intelligence can create polished images, people are starting to scroll right past them. Why? Because they can feel when something is real—and when it isn’t.

Check out my latest blog and find out how to make REAL happen for your business with a fun personal branding photography session with REAL camera. LINK IN BIO.

21/08/2025

Hi! It's me. I'm not a big fan of posting photos of myself online but today I'm walking-the-talk because I know how important it is for succeeding in social media.

With AI-generated content saturating the internet, authenticity has become more important than ever—especially in photography and visual storytelling. While artificial intelligence can create polished images, people are starting to scroll right past them. Why? Because they can feel when something is real—and when it isn’t.

Check out my latest blog and find out how to make REAL happen for your business with a fun personal branding photography session with REAL camera. Link below…

https://www.natter.co.nz/squarespace-designer-blog/in-the-age-of-ai-why-being-authentic-matters

18/08/2025

Do I Really Have to Dance?

Social media advice often feels like it’s written for 20-somethings with endless free time and a ring light. But what if dancing on TikTok—or even showing up there at all—isn’t your vibe?

The truth is: no, you do not have to dance or lip-sync to succeed on social media. In fact, unless you're Gen Z, we'd strongly advise against it.

But there IS a way to grow your brand without feeling like a performing monkey. It starts with playing to your strengths and understanding the nuances of each social media platform.

Find out more on our latest blog. Find the link below. You'll be glad you did.

https://www.natter.co.nz/squarespace-designer-blog/do-i-really-have-to-dance-how-to-succeed-on-social-media-without-tiktok-or-without-making-a-dick-of-yourself

13/08/2025

Got a website and feel like you’re in a love/hate relationship with Google right now? Don’t worry…it’s not you, it’s Google…changing up the algorithm goal posts YET AGAIN. Sigh. Get your website speaking in Google’s love language for 2025 with my quick, FREE website checklist:

www.natter.co.nz/eeat

11/08/2025

Keeping up with Google’s constantly changing algorithm makes me hungry. But sadly, the latest way to keep your website current has nothing to do with food.

E.E.A.T stands for:

* EXPERIENCE - Does your website show first-hand knowledge of the topic?

* EXPERTISE - Are you showing a high level of skill or knowledge of the subject?

* AUTHORITATIVENESS - Does your website establish you as a leading source of information?

* TRUST - Is the website and the content credible and accurate?

If you can say a loud YES to all of the above, you don’t need me. But if you’re not sure, I’ve put together a quick little blog which explains E.E.A.T and how to achieve it. I don’t want to stuff you full of confusing info. It’s bite size. Link in bio.

And if digesting new information on how to keep your website visible doesn’t sound appetising and you want to skip straight to the main course, remember this: we do website copywriting, website refresh (with E.E.A.T in mind), new web design (on the Squarespace platform) and strategic planning to help make your business the most delicious thing on the menu for Google in 2025.

https://www.natter.co.nz/squarespace-designer-blog/wtf-is-eeat-and-why-as-a-business-owner-you-should-care

11/08/2025

Keeping up with Google’s constantly changing algorithm makes me hungry. But sadly, the latest way to keep your website current has nothing to do with food.

E.E.A.T stands for:

*   EXPERIENCE - Does your website show first-hand knowledge of the topic?

*   EXPERTISE - Are you showing a high level of skill or knowledge of the subject?

*   AUTHORITATIVENESS - Does your website establish you as a leading source of information?

*   TRUST - Is the website and the content credible and accurate?

If you can say a loud YES to all of the above, you don’t need me. But if you’re not sure, I’ve put together a quick little blog which explains E.E.A.T and how to achieve it. I don’t want to stuff you full of confusing info. It’s bite size. Link in bio.

And if digesting new information on how to keep your website visible doesn’t sound appetising and you want to skip straight to the main course, remember this: we do website copywriting, website refresh (with E.E.A.T in mind), new web design (on the Squarespace platform) and strategic planning to help make your business the most delicious thing on the menu for Google in 2025.

08/08/2025

Hands up if you’ve found yourself switching from Google Search to ChatGPT to answer (way too many) questions you need from the world wide web lately?
I’m definitely waving both hands above my head right now. In only a matter of months since mainstreaming GPT and Perplexity as personal and professional tools, I am left wondering how I managed to learn ANYTHING before it.

It’s handy. But if you have a business and website, what does it mean for you and the bottom line?

Even ChatGPT freely admits its been programmed to keep you on-platform and not send you to websites for direct-from-source information.

So how the heck do we get people to find us online when our websites are just getting bypassed?

For some practical tips on what you need to be doing RIGHT NOW to keep your website relevant and visible, check out the latest blog on my website:

https://www.natter.co.nz/squarespace-designer-blog/how-do-i-make-my-website-feature-in-ai-powered-search-enginges-like-chatgpt

07/08/2025

Hands up if you’ve found yourself switching from Google Search to ChatGPT to answer (way too many) questions you need from the world wide web lately?
I’m definitely waving both hands above my head right now. In only a matter of months since mainstreaming GPT and Perplexity as personal and professional tools, I am left wondering how I managed to learn ANYTHING before it.

It’s handy. But if you have a business and website, what does it mean for you and the bottom line?

Even ChatGPT freely admits its been programmed to keep you on-platform and not send you to websites for direct-from-source information.

So how the heck do we get people to find us online when our websites are just getting bypassed?

For some practical tips on what you need to be doing RIGHT NOW to keep your website relevant and visible, check out the latest blog on my website.

Link to blog:
https://www.natter.co.nz/squarespace-designer-blog/how-do-i-make-my-website-feature-in-ai-powered-search-enginges-like-chatgpt

05/08/2025

Want more likes/engagement and just to generally stop the scroll past your social media content?

Then show up! People connect with people, not brands.

Photos with faces (especially the account owner) get 38% more ‘likes’ increase engagement rates by up to 50% compared to stock or generated imagery (like this one, lol).

But if you’re anything like me, you might feel really uncomfortable putting photos of yourself up for public consumption. But there are definitely ways to turn this feeling around and it starts with professional photography with proper camera gear instead of an iPhone, and having someone who knows what they are doing pressing the button and editing the image.

To find out more about what Google thinks about real photos and how to get them done in a way that is affordable AND will change how you feel about turning up online, follow the link below read my blog and see pricing for personal branding sessions.

https://www.natter.co.nz/squarespace-designer-blog/in-the-age-of-ai-why-being-authentic-matters

03/08/2025

This week, Gmail rolled out a new ‘manage subscriptions’ feature, allowing users to easily see and mass unsubscribe from all marketing lists. No more scrolling to the end searching for the tiny ‘unsubscribe’ link.
And since nearly half of all NZ email users are on the Gmail platform, some people are wondering if this is the beginning of the end for email marketing.
We don’t think it is, but it DOES mean no more lazy email campaigns. Here are a few of our top tips for staying on the ‘subscribed’ list.

And if it sounds like too much work, get in touch to talk to us about having your email database managed by Natter, including content strategy and writing.

01/08/2025

This week, Gmail rolled out a new ‘manage subscriptions’ feature, allowing users to easily see and mass unsubscribe from all marketing lists. No more scrolling to the end searching for the tiny ‘unsubscribe’ link.

And since nearly half of all NZ email users are on the Gmail platform, some people are wondering if this is the beginning of the end for email marketing.

We don’t think it is, but it DOES mean no more lazy email campaigns. Here are a few of our top tips for staying on the ‘subscribed’ list.

And if it sounds like too much work, get in touch to talk to us about having your email database managed by Natter, including content strategy and writing.

Natter Web Design

25/08/2025

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11/08/2025

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07/08/2025

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03/08/2025

01/08/2025

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