Downing - Creative Marketing

Downing - Creative Marketing We’re a full-service brand, strategy and marketing team—here to make brands that turn heads, spark chatter and stick.

We create ideas that help you attract customers and grow your business. We seek to understand your business at a deeper level and then develop persuasive communication to meet your objectives. We work together with you to effectively sell your products or services.

19/12/2025

And that’s a wrap on 2025! 🎬
A selection of projects from a great year. Back on deck 5 Jan — see you in 2026!

When Travel&Co approached us, their business had evolved to specialise exclusively in snow holidays. Their existing bran...
07/11/2025

When Travel&Co approached us, their business had evolved to specialise exclusively in snow holidays. Their existing brand identity no longer reflected this focus, creating a disconnect between who they were and the experiences they offered.

From strategic brand workshops to developing a clear set of Brand Pillars and a distilled selling proposition, we crafted a new brand identity as bold and exhilarating as the alpine adventures they deliver.

The new brand positioning confidently communicates Travel&Co’s unique value as snow holiday experts. Visually, the refreshed identity is versatile, energetic, and modern. A bold colour palette, distinctive design system, and fresh copywriting work together to capture the excitement of adrenaline-filled alpine adventures while inspiring trust from travel agents.

The result is a brand that emotionally connects with both seasoned snow enthusiasts and first-time adventurers, positioning Travel&Co as the go-to experts for unforgettable snow holidays.

Nelson Arts Festival starts today!!! This year's programme is full of unmissable moments 🔥We are especially excited to b...
22/10/2025

Nelson Arts Festival starts today!!! This year's programme is full of unmissable moments 🔥

We are especially excited to be sponsoring this show-stopping event, making its only NZ stop here in Nelson. Don't miss out - get your tickets to By a Thread now 🏃‍♀️🎟️

When a brand refresh client has an iconic existing mascot that they don't want to part with — you lean into it. Doubling...
16/09/2025

When a brand refresh client has an iconic existing mascot that they don't want to part with — you lean into it.

Doubling down on the froggy brand elements that make Smart Business Centre unique, (they're no ordinary accountants), resulted in a bold, powerful brand that is a massive leap ahead of competitors. This client jumped on their new brand and ran with it, implementing all recommended channels for launch.

Allan Scott Family Winemakers wanted to do something no one else in New Zealand was doing: age Méthode Traditionnelle wi...
29/07/2025

Allan Scott Family Winemakers wanted to do something no one else in New Zealand was doing: age Méthode Traditionnelle wine on the ocean floor. For nine years, bottles of Pinot Noir and Chardonnay rested 13 metres deep in the Marlborough Sounds. The result was a wine shaped not just by tradition, but by the cold, salty, unpredictable environment of the sea. Over time, the bottles developed layers of natural build-up — salt, shell, and coral-like textures. The sea didn’t just store the wine, it helped create it. The packaging needed to honour this process, tell the story clearly, and give weight to the patience, craft, and uniqueness of the wine.

We named the wine Effervesce—a word that captured both the bubbles of Méthode Traditionnelle and a sense of energy and discovery. The concept was built around the duality of land and sea. The New Zealand scallop became the icon with the grapevines intertwining around it, bringing these two worlds together on the packaging. Spot gloss, gold foil and embossing created texture and light play, referencing the way light moves underwater. Inside, a handcrafted leather neck cuff, made by local Whakatū Nelson leatherworker Xavier Napoleon adds a tactile, human detail. It wraps the bottle like a strap on a piece of dive gear or an old keepsake. The bottle itself is left untouched—covered in the salt and growth that naturally formed over time. The packaging frames the bottle rather than hiding or cleaning it.

Photography by Dan Allen.

29/07/2025

Allan Scott Family Winemakers wanted to do something no one else in New Zealand was doing: age Méthode Traditionnelle wine on the ocean floor. For nine years, bottles of Pinot Noir and Chardonnay rested 13 metres deep in the Marlborough Sounds. The result was a wine shaped not just by tradition, but by the cold, salty, unpredictable environment of the sea. Over time, the bottles developed layers of natural build-up — salt, shell, and coral-like textures. The sea didn’t just store the wine, it helped create it. The packaging needed to honour this process, tell the story clearly, and give weight to the patience, craft, and uniqueness of the wine.

We named the wine Effervesce—a word that captured both the bubbles of Méthode Traditionnelle and a sense of energy and discovery. The concept was built around the duality of land and sea. The New Zealand scallop became the icon with the grapevines intertwining around it, bringing these two worlds together on the packaging. Spot gloss, gold foil and embossing created texture and light play, referencing the way light moves underwater. Inside, a handcrafted leather neck cuff, made by local Whakatū Nelson leatherworker Xavier Napoleon adds a tactile, human detail. It wraps the bottle like a strap on a piece of dive gear or an old keepsake. The bottle itself is left untouched—covered in the salt and growth that naturally formed over time. The packaging frames the bottle rather than hiding or cleaning it.

Film by Downing.

Bold, tactile, and designed to stand out.We rebranded Haptix™, formerly Total Tactilez, with a name, look, and language ...
25/07/2025

Bold, tactile, and designed to stand out.

We rebranded Haptix™, formerly Total Tactilez, with a name, look, and language that puts safety front of mind for architects.

From the name development to the striking new visual identity and clean, specifier-friendly website, every detail was designed to feel architectural, considered, and clear.
Architectural safety-scaping, for detail-led design.

🔗 Check out our case study:
downing.nz/project/haptix

At Downing we looove working on brands with personality. SideCar mayo gave us the opportunity to turn up the energy and ...
11/07/2025

At Downing we looove working on brands with personality. SideCar mayo gave us the opportunity to turn up the energy and have fun in a category that desperately needed a shake up. We worked on branding, labels, packaging, website, photography, copywriting and merch. But it all started with a strategy that set the direction and guided us through each step.

See more on our website:
downing.nz/project/sidecar-creating-a-mayo-brand-with-personality

09/07/2025

For too long New Zealanders have stacked their cupboards with mundane mayo, stale sauce, and condiments without character. When did dinner become so boring? That changes now. We worked with Springbrook Foods to create a mayonnaise brand with personality, SideCar. Take a look at the full project over on our website.

Meet SideCar! The bestest mayo ever made in New Zealand! This incredible condiment is made by the talented people at Spr...
07/07/2025

Meet SideCar! The bestest mayo ever made in New Zealand!

This incredible condiment is made by the talented people at Springbrook Foods. They came to us because they wanted to flip the tables on mayonnaise. They had an ambitious and delicious new recipe, and they needed an exciting brand to go along with it. They had one goal: start a revolution in refrigerators across New Zealand and put fun back on the table.

See the full project over on our website:
downing.nz/project/sidecar-creating-a-mayo-brand-with-personality

Address

Level 1, 38 Buxton Square
Nelson
7040

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Downing - Creative Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category