Strategy Collective

Strategy Collective We are an independent design & marketing agency working with brands to explore tomorrow. Together we work with one common goal – your success.

Located in the historic White Hart building in New Plymouth’s West-End, Strategy Collective brings together exceptional people with a passion for excellence and the drive to make things happen. Strategy Collective has evolved into a multi-disciplinary powerhouse fuelled by business expertise, creativity, and good, old-fashioned hard graft. Our team includes company owners, directors, and skilled p

rofessionals — leaders in their field who understand, first-hand, the realities of being in business today. We have stacked our deck with experts from across the entire business spectrum including leaders in Business Strategy, Brand & Marketing, People & Culture, and Finance & Payroll. We are super-proud of our amazing clients and love collaborating with people who are as excited by excellence as we are. We immerse ourselves in our client’s world, meet regularly, and focus on achieving the exceptional. We can’t wait to add your business to our ever-growing family of leading local and national brands. Helping businesses like yours succeed is what we love doing. Get in touch and let’s get started!

09/09/2026

Behind each movement, there are people who are willing to share their experiences.

It was so special to help bring Stand-Up Taranaki to life through a series of reels, featuring the voices and stories that became the representation of the Stand-Up Taranaki brand identity. More than content, these stories put a human face to the kaupapa to encourage honest conversations and create deeper connections with youth and the community.

This reel featuring Mike King is one of the many moments created to help people understand the purpose and meaning behind the brand - Stand-Up Taranaki.

You can view the full case study here - https://www.strategycollective.co.nz/work/stand-up-taranaki/

Creating recognition with a visual identity allows people to connect with a brand, recognise it, and feel like they are ...
06/09/2026

Creating recognition with a visual identity allows people to connect with a brand, recognise it, and feel like they are part of something.

For Stand-Up Taranaki, the brand was designed to support their kaupapa and communicate the significance of building resilience together. While also creating a distinct and unified identity, it was to ensure each element reinforced the same central message to be something people wanted to be part of before, during and after the event.

You can view the full case study here to see examples of how the visual identity brought this movement to life - https://www.strategycollective.co.nz/work/stand-up-taranaki/

Stand-Up Taranaki was started to create a movement that brings people together through powerful stories and honest and o...
02/09/2026

Stand-Up Taranaki was started to create a movement that brings people together through powerful stories and honest and open conversations about their mental health journey. While also sharing a commitment to supporting youth in our community and throughout Aotearoa.

We’re proud of this design partnership to help bring this kaupapa to life by designing and communicating this movement, one that's being used to change the conversations around mental health.

To learn more about the movement and the thinking behind the campaign, you can view the full case study here - https://www.strategycollective.co.nz/work/stand-up-taranaki/

If you decide you would like to be part of this movement for mental health, there are still tickets to purchase - https://events.humanitix.com/stand-up-taranaki

✨ We welcome Ruby our newest creative.Ruby has a love for all things creative, with a particular passion for branding,...
31/08/2026

✨ We welcome Ruby our newest creative.
Ruby has a love for all things creative, with a particular passion for branding, typography, colour and creating cohesive visuals that feel thoughtful, exciting and sometimes a little playful.

With a background in graphic design and marketing, Ruby brings a curious and considered approach to all kinds of creative projects, from branding and digital design to social media and content creation. She loves taking an idea or feeling and seeing where it can go. Creating work that feels polished, purposeful and full of personality.

Naturally curious and always up for a good challenge, Ruby is happiest when she has a creative project to get stuck into.

Outside of STRAT, you’ll find Ruby painting and printmaking, knitting, baking, pottering in the garden or making the most of all that Taranaki has to offer. 🎨🌿

We’re so excited to have another new starter. Welcome to the team, Ruby! 💛

✨ Meet Sam, .co who joined the team a few months ago. With experience across strategic planning, content creation, marke...
27/08/2026

✨ Meet Sam, .co who joined the team a few months ago. With experience across strategic planning, content creation, marketing and event coordination, Samantha brings a creative and strategic approach to everything she does.

She’s passionate about the space where strategy and creativity meet creating content and campaigns that are visually engaging, true to a brand’s voice and, most importantly, deliver results.

Having worked with local businesses as well as brands across New Zealand and Australia, Sam has helped grow brand awareness, strengthen lead generation and improve ROI through thoughtful marketing strategies and creative ex*****on.

Outside the office, Sam is a full-time mumma, but her creativity certainly doesn’t stop there. She’s building her own visual diary through photography, capturing the details, moments and aesthetics that inspire her. 📸✨

🌿 WILD FARE: A FOREST FEAST 🌿We are proud to support the Govett-Brewster Art Gallery Foundation’s 2026 Gala — an extrao...
27/08/2026

🌿 WILD FARE: A FOREST FEAST 🌿
We are proud to support the Govett-Brewster Art Gallery Foundation’s 2026 Gala — an extraordinary evening bringing together art, nature, sound and the best of Taranaki’s local produce.

Set within Simon Ingram’s Vibrating Worlds: Rotokare, guests will enjoy a curated degustation created by a collective of specially invited local chefs, before celebrating the recipients of the 2026 Awards for Outstanding Philanthropy.

📅 Saturday 12 September
🕕 6pm–10pm
📍 Govett-Brewster Art Gallery | Len Lye Centre
🎟️ Just 100 seats available

A special night celebrating creativity, community, philanthropy and the incredible landscapes of Taranaki. Book tickets here. https://bit.ly/4hWi5xJ

We’re delighted to be part of it. 🌿✨

10 years of Jo ✨Our payroll queen, finance superstar and all-round legend celebrated an incredible 10 years with Strateg...
28/05/2026

10 years of Jo ✨
Our payroll queen, finance superstar and all-round legend celebrated an incredible 10 years with Strategy Collective this week.
To mark the occasion, we gathered some past and present Strat Co crew, for a catch-up. Jo, here’s to 10 amazing years and many more to come 🖤

30/04/2026

From menu to moment - we make it look as good as it feels. Photo, video, content. Sorted. 🍸🎬

From a conversation, to the streets of Taranaki. is now live across our region! What started as an idea is now somethi...
19/04/2026

From a conversation, to the streets of Taranaki. is now live across our region! What started as an idea is now something people can see, use, and be part of every day. That’s the power of strategy.

It’s not just about a new look, it’s about building something clear, confident, long lasting and something we can all be proud of.

If you’re ready to do the same for your business or organisation, let’s start with a coffee (on us).

There’s work you make. And then there’s work that moves a region. — Taranaki public transport network started as a ques...
15/04/2026

There’s work you make. And then there’s work that moves a region.
— Taranaki public transport network started as a question with :
How do we create something people don’t just use, but connect with?
Together with Taranaki Regional Council, we recommended and led a journey that began with workshops and honest conversations with community.
What followed was strategy, positioning, naming and identity of a new transport brand — built from the ground up.
A transport network that does more than move people. One that weaves a thread between communities, reduces distance, and brings Taranaki closer together.
We created the brand and identity of Te Pahi to feel warm, welcoming and human —
like someone who always has your back. Practical. Reliable. United. Fair.
A brand that doesn’t try too hard — because it knows its worth.

Seeing Te Pahi out in the world — on buses, in shelters, across the region — is something we’re incredibly proud of.

This is what happens when strategy leads.
This is what happens when you build with community.
This is Te Pahi.

Address

Level 1, White Hart, 47 Queen Street
New Plymouth
4310

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+64 (0)6 759 7044

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