27/05/2026
Some campaigns are about selling.
This one was about celebrating.
To mark 25 years in the community, Michelle and Darren from AA Auto & Advantage NP wanted to do something a little different , something that gave back to the people who’ve supported them along the way.
So together, we created a campaign that flipped the spotlight outward -
25 giveaways, to 25 people, over 25 days.
Less about the business.
More about the community.
A simple idea, done right, celebrating 25 years of trust, relationships, and local support.
And in doing so, reinforcing exactly why they’ve been around for 25 years in the first place.
Got a milestone coming up? Let’s make it mean something.