Words For Wellness

22/09/2022

13 weeks until Christmas. You've got time to start moving potential clients into your sales funnel.
Do you have a lead magnet (a freebie that you offer in return for email addresses)? Is it followed up with an email sequence that nurtures them to book a call or buy a course or package with you? You have time to get this set up and move potential clients towards booking with you.

Here's my really useful blog to help you choose the perfect lead magnet to grow your email list. Enjoy!

Selling your product or service takes a series of intentional actions to make it profitable to your biz, and transform the lives of your customers.  It doesn't take a lot to get people to listen.

21/09/2022

Mmm. Not sure if your website is working as hard as you to attract clients into your business?

Take my 20-minute website check - view your website from an experts point of view and create a practical action plan to whip your website into shape!

The most profitable 20 minutes you can give your website. Every visitor to your website is a potential client. And every word on your website should be intentional and purposefully placed. Don’t lose bookings because of words that don't connect or convert.

20/09/2022

Starting back after your Christmas break, whether you're taking a one-week, two-week or month-long break, means planning for it NOW.

We're 3 months out, and that gives you the perfect time to start moving clients along their journey with you.

Make sure you're attracting potential clients into your sales funnel

Do you have a lead magnet (a freebie that you offer in return for email addresses)? Is it followed up with an email sequence that nurtures them to book a call or buy a course or package with you? You have time to get this set up and move potential clients towards booking with you.

Are you blogging regularly?

I've not talked about blogging recently, but it still is one of the best ways for small businesses to get in front of potential clients through SEO (search engine optimisation). Make sure each blog has a link to a relevant services page and your lead magnet. Make time in your diary to post a blog once a week between now and Christmas. Share your blog on social media and in your newsletters.

Add a touch of salt

But not too much otherwise it raises blood pressure! What I mean by adding salt is to add a touch of pain to your conversations on social media and in email newsletters. Bread tastes bad without adding a pinch of salt, but too much ruins the mix. It's the same with pain.
What might happen if they DON'T sign up with you? What impact will this have on their lives? Will 2023 have to be the same for them? Or is there a better outcome? It doesn't take much - just one sentence will do. A wee bit of salt reminds people they don't need to put up with bland.

20/09/2022

Ok folks. It's 13 weeks until Christmas. Why care? Because if you're anything like me, you've got a 3-point wish list of things to happen at Christmas 2022.

1. To have a break - actually, a paid break is even better
2. To have clients on my waiting list to start after my break
3. To have a slightly more stable 2023!

We've got 13 weeks to at least make number 2 happen - to have clients on your waiting list, which is the one I can help you out with.

What else is on your wish list for 2023?

16/09/2022

What do you do when your website doesn't feel like you?
1. Go and grab a nice cuppa
2. Click the link below and head over to Words for Wellness blog
3. Read how to start working out what doesn't feel like you
4. TAKE ACTION Because nothing is worse than feeling like you can't show of your biz website because it doesn't feel like you.

Ready to take further action - just message me and we can have a chat 😀

Have you ever just sat there and thought, “My website just doesn’t feel right. It doesn’t feel like me”? Many of my clients tell me this is exactly what they were thinking when they decided to reach o

15/09/2022

“My website just doesn’t feel right. It doesn’t feel like me”? Once you know who your clients are and what goals your website is helping you achieve, it's easier to pinpoint what doesn't feel like you.

Here are three more things to think about when working out why your website doesn't feel like you.

So, when you decide it's time to take action and get a website that does feel like you, you know what needs fixing!

13/09/2022

Have you ever just sat there and thought, “My website just doesn’t feel right. It doesn’t feel like me”?

Many of my clients tell me this is exactly what they were thinking when they decided to reach out for help.

The first thing to remember is that your website isn't about you - it's actually about your client. So, to work out why it doesn’t feel like you, you need to know what your clients need to know before they engage with you.

Make sure you know
👉 who you're talking to
👉 what problem you're helping them solve
👉 how you help them solve their problem
👉 how they feel when their problem's solved

31/08/2022

Hi! I'm Kat. It's been a while since I introduced myself. I'm a conversion and SEO Copywriter who LOVES writing website copy (about pages are my favourite at the moment).
I haven't always been a Copywriter. I was a registered dietitian for over 20 years. Which is how I know the best ways to connect with your health and wellness clients.

I love writing for female led small businesses who do what they do so their clients improve their well-being. It might be financial well-being, business well-being, physical or mental well-being. So I get to work with lots of coaches, physiotherapists, dietitians, nutritionists etc.

I live in Auckland New Zealand but work across the world. All thanks to Zoom.

Drop me a note below and let me know
Who you are
Where you are
What you do
And your favourite pet 🐶 😺 (mine is my fluffy tortie cat Fleur)

It's great getting to know you!

25/08/2022

Years ago, I lectured at Massey University on the MSc Dietetics course on Health Literacy. Many (many) years before this, I was involved in setting up informed consent policies in a hospital I worked at in the UK.

I think of conversion copywriting as a bit like informed consent.

👍 Has the website and email copy I’ve written given my client all the information they need to make an informed choice?
👍 Has it been presented in a way that they can understand?
👍 Can they appreciate the implications of their choices?
👍 Is there somewhere they can go for more information?

_______________
I write about
🖥️ Website copy
📖 Business storytelling
🔭S EO & Conversion copywriting
For female-led businesses that use what they do to make an impact on the well-being of their clients and customers.

If you're not sure about how well your website's connecting. Take my 20-minute website check and create a useful action plan to ensure it converts.
https://www.subscribepage.com/website_check
And, if you've an online store, here's a version for you! https://www.subscribepage.com/wordsthatsuck

25/08/2022

Conversion copywriting uses specific strategies to clearly encourage your customers to say “yes” to whatever you’re offering.

As with many things in the marketing realm, this can be used for both good and evil.

Used for good, conversion copywriting helps your not-dream clients see that your service or products aren’t for them.

And presents all the information your dream clients need to see that your solution provides all the things they’ve been looking for.

Conversion copywriting focuses on providing the information your customers need in a way that’s clear for them to understand. And say yes to taking the next step!

Here's something you can do right now.

1. Go to your website.
2. Pretend you're your dream customer and read the first header section on the site.
3. Ask yourself "does this give me the information I need to start scrolling down the page?"
4. If your answer is "yes" - woohoo! Go grab a cuppa.
5. If your answer is "no" - ask yourself what it needs to say instead.

23/08/2022

SEO is great at getting people to your website. But what happens when they get there?
But are you losing sales because your website isn’t connecting with them?

Websites that connect are more likely to convert to sales.

How can you check if your website connects?
👍 Show them the transformation they’re looking for
👍 Show empathy with the problem they’re experiencing
👍 Share your expertise in being able to help them
👍 Show them that your product or service is just the solution they need

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If you're not sure about how well your website's connecting. Take my 20-minute website check and create a useful action plan to ensure it converts.

The most profitable 20 minutes you can give your e-comm website. Every visitor to your website is a potential client. And every word on your website should be intentional and purposefully placed. Don’t lose bookings because of words that don't connect or convert.

23/08/2022

I'd much rather read a book ☺️📚 This is a selection of the books that have shaped me as a Copywriter. Do any look familiar? Which of these have you read? What should I read next?