Buzzwords

28/10/2020

Google are trialing a new subscription based service - "Google Guaranteed" - as a paid upgrade to the free Google My Business local listings for certain types of service businesses.

It's not available here in NZ as yet, but at the initial cost of 50 USD per month, it will be interesting to see how such an investment in this upgrade effects results in Stateside local 3 pack search results for local based searches.

The possibility here is that Google 'guarantee' satisfaction to the extent that they commit to refund costs if the end customer is unhappy with the service (so long as it is booked through Google).

To qualify, service professionals undergo personal background checks and provide corporate documentation, proof of insurance, certifications, licenses, etc (including industry specific information). This process can take months, as Google relies upon third-parties throughout the application process.

Whether the cost of this paid accreditation and long lead time increases a business local search visibility, click through rates and ultimately drives conversions is what will determine its value, but it is certainly something to keep an eye on as it is rolled out in the US and Canada!

Google tested the idea of subscription-based services for GMB in April 2019.

17/11/2019

Unexpected boost for Pizza Express, Woking in the UK, due to a large volume of satirical Google reviews left by people mocking Prince Andrew and his totally unconvincing alibi that he was at their restaurant in 2001 (and not infact perpretrating horrendous sexual abuse at the time).

Without belittling the seriousness of the allegations, some of these fake reviews are really quite funny.

Pizza Express Woking won't be complaining.

18/04/2019

More appropriate for Valentine's Day than Good Friday... here's a poem inspired / created by Google auto complete.

07/03/2019

Some people are always trying to "game" the system.

Trust us on this: social media algorithms are clever, and so are your customers (well, some of them!). Honesty tends to be the best policy!

Check out the article for a brief history of how not to win followers and influence people!

"Up, up. Down, down. Left, right. Left, right. B, A. Start." Anyone...

04/03/2019

Ooof! Prepare to wince and indulge in a bit of schadenfreude….

Remember folks, when you put something out there online, it's there forever.

For help managing your reputation online (and that of your competitors) , talk to us today...

In the age of instant news and trial by Twitter, PR campaigns can go viral quickly - sometimes for the wrong reasons. We look at the PR winners & losers of 2018

01/03/2019

Written a blog post lately, but frustrated it's not getting any hits or traction? This thorough guide on how to syndicate your original content to reach more people online is your saviour!

We would also add publishing directly via your LinkedIn profile as a worthwhile addition for those marketing business-to-business, and also suggest publishing to medium.com

In this guide to syndicating blog content on other websites we’re putting the focus on organic blog marketing. There are many different ways you can organi

26/02/2019

We've worked with a few charitable organisations on a pro bono basis over the years. If you’re running a not-for-profit organisation, you could do worse than follow some of the advice on this article from Agora Pulse.

Managing a nonprofit's social media? Check out these tips and social media examples about how social media managers can rock their nonprofit accounts.

22/02/2019

Facebook lead ads have been around for years, yet in our experience are often underused and under appreciated.

Specifically, lead ads can be HUGELY effective for clients with a less-than-ideal website (in terms of UX or functionality), or those clients that don't even have a website but still want to run targeted ads without using a 3rd party tool to set up a full landing page.

Lead ads work by offering a strong, clear value proposition and instantly capturing leads using a simple customised form (all without losing Facebook), and can be particularly effective with mobile device placement.

Get in touch with us today if you'd like to know more about using FB lead ads to generate warm leads for your business.

17/02/2019

Facebook 'live' videos don't necessarily have to be. You don't even need to purchase expensive 3rd party apps to pre-record and schedule live videos any more!

Facebook's very own Facebook Premiere functionality allows businesses to schedule pre-recorded videos and 'broadcast' them at the optimal time for their specific audience. In the intervening period before the broadcast goes live, users can click a button to set a reminder notification, which means you can market your forthcoming video in advance and build an audience for your pre-recorded webinar or training video...

Click the link to find out more about Facebook Premiere....

Learn how to schedule a Facebook premiere and find tips to help you better engage with video viewers.

15/02/2019

Creating great landing pages (whether for your paid Facebook campaigns, Google Ads, or optimised for organic search) is something of an art form.

Landing pages are all about maximising conversions, whether they be outright purchases or micro-conversions such as email sign-ups or lead-magnets such as ebooks.

Here's an excellent checklist, courtesy of Wishpond, to help you craft landing pages that convert!

When they work effectively, landing pages motivate customers to take an important step. This may be making a purchase, subscribing to a newsletter, downloading a free trial, or setting an appointment. Basically, the landing page is what they see before they decide whether or not to take their relati...

11/02/2019

A nice simple introduction to the benefits of digital marketing for those yet to make the leap of faith…

As we're fond of telling our clients, digital marketing can be measured and reported upon unlike many traditional advertising channels (think radio and print ads!)

The data tells us what works and what doesn't, allowing us to iterate efforts and fine tune things like design, copy, audience targeting etc.

Get in touch to talk to us about how digital marketing can turbo charge your conversions in 2019....

Technology has grown rapidly and shows no signs of slowing down. And with it, consumer habits have changed. Long gone are the yellow pages – now when anyone needs anything they turn to the internet. In fact, there are over 2 trillion Google searches per day. Wouldn’t it be great if your business...