VML

08/09/2025

VML New Zealand is #1 in Campaign Brief’s The Work 2025 Hot List for Aotearoa. Thank you to our clients, our team, and everyone who’s part of this journey, with more great work on the way!

29/01/2025

🌕✨ Over two billion people worldwide celebrate Lunar New Year, a time for tradition, family, and joy. From festive feasts to vibrant decorations, it’s all about new beginnings. Wishing you a prosperous and joyful Lunar New Year from all of us at VML! 🧧🎉

20/11/2024

We’re incredibly proud to see our work with Cancer Society New Zealand featured on Seven Sharp this past Tuesday!

Check out the clip below to hear Cancer Society Chief Executive Nicola Coom share her excitement about how, together, we can eliminate cervical cancer in Aotearoa New Zealand—and how everyone can be part of this powerful story.

Head to the link in our comments to learn how the story begins, then add your name and help us write the final chapter on the fight against cervical cancer. Let’s stand together and close the book on cervical cancer for good.

01/11/2024

We attended the 2024 Effies in Auckland last night, with just one campaign (Breakfree to Smokefree) a finalist in four categories. We were up against some pretty tough competition but….

We took home 4 Bronze Effies in the following categories:

Social Marketing/Public Service
Diversity, Equity, and Inclusion: Community Engagement
Insights and Strategic Thinking
Positive Change

For the many people who put blood, sweat and tears into this mahi, CONGRATULATIONS.

To reach 8% of the population, we co-created a campaign based on the traditional Sāmoan model, Lalaga. Enfused kaupapa Māori through wānanga. Dug into colonisation, protests, addiction, normalisation, and exploitation. We changed the direction of smokefree campaigns from shaming to mana-enhancing. We had audience voices leading the entire campaign, creating a bespoke research approach to track campaign success. AND we did this all WITHOUT bold world-leading legislation.

26/09/2024

23/02/2024

We’re so proud to know that the mahi we’re doing with Te Whatu Ora has helped contribute to a record number of health workers training to specialise in mental health and additions.

It’s especially encouraging to see the increase in Māori and Pasifika trainees. We met some incredibly inspirational nurses who all spoke about what a rewarding career it is!

Check out the article below

08/01/2024

VML — a smaller, sleeker name with bigger dreams — created by bringing together Wunderman Thompson and VMLY&R. We Create Connected Brands to Drive Growth by unifying brand experience, commerce, and customer experience. www.vml.com

20/10/2023

On Foundation Day, our offices around the globe close to normal business, so employees can support worthy causes and nonprofit organizations. This year, we partnered with , who are targeting Food Waste and Food Poverty.  We loved rolling our sleeves up to help, and it was great learning more about sustainability and food waste.

13/10/2023

Celebrate with us as we mark incredible legacy milestones this year! A huge anniversary shoutout goes to our amazing team members in Aotearoa New Zealand. Deepest gratitude for your unwavering dedication to VMLY&R day in and day out. 🙏 ⁠
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11/10/2023

Congratulations to some loyal legends on the team, celebrating some epic anniversaries this year! Your commitment and passion towards creating great mahi for our clients is inspiring.

20/09/2023

Congratulations to Alexandra from our Auckland team on being chosen as a FFR Shadow Judge for the 2023 Effie Awards.

Representing VMLY&R, Alexandra joins a talented collective of people in their first five years of advertising, to be this year’s FFR Shadow Judges. This programme offers the opportunity to gain a deeper understanding of the judging of award-winning work, and what goes into creating effective advertising mahi. We couldn’t be prouder of Alexandra, especially as the first ever VMLY&R Shadow Judge!

Brought to you by First Five Rungs(FFR), a leadership initiative from the Communications Council, built by industry representatives from across agencies in their first five years of advertising. FFR act as guiding voices for those also in their first five years of advertising advocating for opportunity and change. Find out more about the FFR Shadow Judges Programme at: https://commscouncil.nz/news/shadow-judges-announced

18/09/2023

In honour of Te Wiki o Te Reo Māori, we enjoyed a range of activities put on by our hoa mahi (workmates). We celebrated the Māori Language Moment together with our karakia before enjoying a hākari of hāngī. Taking time to also have hokinga mahara (sharing our reflections, learnings and ambitions). Followed by a quiz hosted by the amazing duo Aroha and Jayden, challenging the knowledge we’ve learnt on our journey with Eke Panuku.

Kia whakanui te Reo Māori, ā, kia kaha ki te kōrero Māori, kia rere ai te reo. Celebrate the Māori language and have strength and resilience when speaking so that it becomes the norm.

Kia kaha te reo Māori!