Brand Counsel

12/08/2024

Swipe to see the refresh of the CMP Construction website! 💻✨

Brand Counsel were asked to give the CMP website a refresh, updating it with sleek design, enhanced user experience, and updated content that reflects their commitment to excellence in construction. Explore our services, projects, and more by clicking the link in our bio.

11/04/2024

Say hello to Nick, the newest addition to our team at Brand Counsel! 🎉 As our new Managing Partner, Nick Maltby brings a wealth of expertise in brand, advertising, and design across diverse industries including pharma, construction, B2B, retail, real estate, agricultural advertising, Māori cultural design, and aged care. Nick is driven by the belief in the transformative power of branding for small businesses, helping them reach their full potential. We're thrilled to have him on board!

12/03/2024

Check out the new brand identity for our friends at Ministry of Architecture + Interiors! ✨

Ministry came to us with a challenge: they were in serious need of a brand reinvention. After working closely with them on a tightly defined brief, we developed a highly distinctive and contemporary brand expression that spoke of the fluidity and creativity of exceptional architecture. Alongside this new brand design, we recommended simplifying their name to 'Ministry'.

The reception to Ministry's new brand and website has been overwhelmingly positive! In a market often saturated with forgettable branding, Ministry stands out with an engaging, creative, and confident presence. 🚀

06/03/2024

Sharing this recent work we have the pleasure of producing for our friends at NZDRC

ReSolution issue 39 is out now! Click below to get access for free.

https://nzdrc.co.nz/resources/resolution/resolution-issue-39/

06/03/2024

We loved working with Becky and Craig on their new brand identity and website for 445 . Check them out, and if you need help with any remedial work on your home, they're your guys.

Four Four Five specialises in property recladding, deck rebuilds, reroofing and repainting.

20/04/2022

Now THIS is a well loved coffee mug! Would you believe this was spotted at the office of a long lasting client of ours?

While a little chipped, and older than most, our branding still remains intact! After all these years of holding cups of coffee (and being in business) we're still proud to be going strong.

Want to create a long lasting brand that stands the test of time? Drop us a line and let's have a no-obligations call. We'd love to support your business.

15/12/2021

A strong online presence can make or break a new product. When Dotterel Technologies needed a website for their product launch, the Konos – a new form of microphone designed for commercial use – they knew they needed a website that could easily and accurately show the benefits of the product – and we delivered.

Providing a sleek, responsive and mobile optimised site, Brand Counsel created the Konos website to show the innovation and product design to a worldwide audience. Is your website working as hard as it could be?

Check out the Konos website here: https://loom.ly/1wm52iY

02/12/2021

Branding goes beyond a logo. So when Archway Recruitment reached out to us about ways to further leverage their brand, we had a great one. Recruitment often means driving around and meeting clients to find potential contractors for the roles. Why not take your brand with you?

With all that driving around, it made sense to turn their company vehicle into a mobile brand ambassador. The pink is a stand out! Are you thinking that a branded car wrap could mean more business for you?

05/10/2021

So you have a few names in mind for your business. Great! How do you choose the best one?

⬇ Note down what you like about each name first.
⬇ Think about the challenges each name presents next.
⬇ Develop 5-10 statements using the name in context.
⬇ Consider the competition within your industry.
🏆 The name you can protect most easily is the winner!

Don't expect to fall in love with your brand name immediately. Your brand meaning and its associations grow over time as you develop your brand identity.